Aldi Supermarket has announced it is giving away £20,000 worth of vouchers, equivalent to four years’ worth of grocery shopping, as it retains its title of the UK’s cheapest supermarket for the fourth consecutive year, according to Which? research.
The popular discount supermarket found itself at the top of the list again, being £131.13 cheaper per month than Waitrose. Aldi has consistently won this accolade for the past four years, providing shoppers with top-quality products at the lowest prices across the country. The company is set to give one lucky shopper the chance to save on their Aldi shop for up to four years through this giveaway.
“With shoppers expected to spend £5,000 on average a year on their grocery shopping, our huge giveaway gives one lucky winner the chance to save on their Aldi shop for up to four years!” said Julie Ashfield, Aldi's Managing Director of Buying. The competition is open to all Aldi shoppers who can participate by emailing [email protected] with their details before 20 January 2025. The Cheapest Supermarket title is determined by Which? based on the cost of common grocery items, and throughout 2024, Aldi maintained its position against competitors like Sainsbury’s, with significant monthly savings, including being £29.54 cheaper than Waitrose and £11.84 more affordable than Sainsbury’s for December alone.
Meanwhile, confusion swirled around the internet as Google Maps led shoppers to believe there was a new Aldi supermarket located near Cyffylliog, Wales. A prankster had created false listings, directing customers to what turned out to be just an empty field on the outskirts of town, causing difficulties for both locals and visitors alike.
The prank situation drew attention as numerous confused shoppers began arriving at the site, drawn by Google Maps' erroneous directions. Residents reported experiencing disruptions, as delivery trucks attempted to find the phony location. A local farmer noted the chaos, stating, "Now we have an endless stream of day trippers and holidaymakers turning up and looking confused - This was our first actual Aldi delivery!"
The situation escalated when larger delivery vehicles, like milk trucks, began to get stuck on narrow roads, necessitating rescue from local residents. Dafydd Hughes, another local, expressed frustration, saying, "It’s one thing having tourists turn up looking for Aldi, but when you've got a lorry full of milk clogging up the road, you start to question what's happening in the world."
After the uproar, Google confirmed they removed the fraudulent listing. A spokesperson commented on the company’s measures against misleading information, stating, "Our automated systems and trained operators work around-the-clock to monitor Maps for suspicious behavior, including incorrect edits to places."
These retail-related news stories highlight the serious commitment of Aldi supermarkets to provide the best value to shoppers, as well as the unintended consequences of misinformation on digital platforms, creating both opportunities for savings and occasional chaos for local communities.