ALDI has officially announced the return of its much-anticipated Snow Gear Special Buys sale for 2025, set to kick off on Saturday, May 17. This year marks a significant milestone, as the retailer celebrates the 20th anniversary of its popular middle aisle sale. With ski gear starting at an incredible $4.99, shoppers are gearing up for what promises to be the largest and most exciting sale yet.
Over 65 products will be available, featuring a diverse range of ski, snow, and winter apparel designed to keep families warm and stylish this winter. ALDI is known for its unbeatable prices, and this year is no exception. Customers can outfit themselves for the slopes for as little as $263.89 for adults and $182.90 for children, making it an attractive option for those looking to enjoy winter sports without breaking the bank.
Bianca Giacomazzi, ALDI Australia's Director for National Buying, expressed her excitement about the upcoming sale, stating, "Our Snow Gear sale is one of the most anticipated Special Buys ranges every year, and we’re excited to share the coolest collection we’ve had since it first hit our shelves over 20 years ago." The collection will include a variety of items, from insulated thermals and waterproof jackets to snow boots and gloves, all crafted to deliver both performance and style.
This year, ALDI is introducing several new standout products, including a Waist-Belted Ladies’ Snowsuit priced at $79.99 and an ALDI Ski Sweater for those wanting to showcase their loyalty to the brand. These items not only reflect current fashion trends but also promise high-quality performance on the slopes. Giacomazzi noted, "At ALDI, we team up with partners from around the globe to bring you high-quality products that prioritize durability and comfort no matter the weather. Our affordable collection really stands out, showcasing impressive specifications, cutting-edge features, and stylish designs that are not just trendy but built to last."
For families looking to gear up their little ones, ALDI has expanded its children’s range this year. The Children’s Snow Suit or Jacket will be available for $39.99, featuring high-performance fabrics that are waterproof to 12,000mm and breathable to 10,000(g/m²/24hr). Giacomazzi emphasized the importance of quality for kids, stating, "For families looking to start the kids young and enjoy a trip away to the slopes together, toddlers can be kitted out in a Children’s Snow Suit or Jacket for $39.99, featuring high performing fabrics, that are waterproof to 12,000mm, breathable to 10,000(g/m²/24hr) and with quality so good, it can be handed down to the other kids."
The full adult product range includes items such as Adult’s Ski Jackets starting at $59.99, Adult’s Premium Ski Pants for $79.99, and Adult’s Merino Blend Sweaters priced at $39.99. Accessories like Adult’s Snow Goggles ($17.99) and Ski Socks ($8.99) will also be available to complete the winter wardrobe. Giacomazzi explained, "This snow season, we’ve made kitting yourself out a breeze! Whether you’re gearing up for a thrilling day on the slopes, diving into a fun family snowball fight, or simply looking to stay snug during a chilly winter outing, we’ve got everything you need from head to toe."
As the sale approaches, ALDI encourages customers to arrive early, as products are available on a first-come, first-served basis. With the potential for long queues, many shoppers have learned to set alarms to secure their desired items before they sell out. Giacomazzi remarked, "We know newcomers to the snowfields will likely spend more time sitting in the snow than shredding up the pow, so we recommend our Snowboard Jacket ($59.99) that is waterproof to 12,000mm, breathable to 10,000(g/m²/24hr), longer and roomier for added protection to help Aussies move more freely down the slopes ready to tackle any downpour or snowfall."
ALDI’s Snow Gear Special Buys sale is not only about practical winter wear; it also aligns with fashion trends, offering stylish options that can be worn off the slopes. The retailer has been working hard to craft new season gear that reflects existing fashion trends, aiming to develop a full-scale collection that can transition from the slopes to everyday wear. Giacomazzi stated, "We’ve been looking closely at trends on the slopes and can’t wait to introduce this ‘snowstopper’ for our middle aisle enthusiasts."
With the 2025 ALDI Snow Gear Special Buys set to launch on May 17, shoppers are advised to prepare for a shopping experience unlike any other, as past sales have seen items flying off the shelves within hours. The event has become a beloved annual tradition for many Australians, with families eagerly anticipating the opportunity to save on quality winter gear.
In summary, ALDI’s 2025 Snow Gear Special Buys sale promises to be the biggest yet, with a wide range of affordable and stylish winter apparel available for the whole family. As the countdown begins, shoppers are reminded to mark their calendars and prepare for an exhilarating shopping experience that celebrates two decades of ALDI’s commitment to providing quality winter gear at unbeatable prices.
