As the auspicious festival of Akshaya Tritiya approaches on April 30, 2025, excitement builds among consumers eager to make significant purchases. This year, the celebration coincides with a rare astrological alignment, making it a particularly promising time for buying gold, silver, and even property.
Akshaya Tritiya, celebrated on the Tritiya Tithi of Shukla Paksha in Vaishakh month, is traditionally seen as an excellent time for new beginnings. According to ancient scriptures, it marks the start of the Treta Yuga and the incarnation of Lord Parashurama. This year, the festival falls on a Wednesday, which, combined with the Rohini Nakshatra, creates a unique opportunity for auspicious activities.
Retailers are gearing up for a bustling shopping season, offering various discounts and promotions to attract customers. Despite fluctuations in gold prices, the market is buzzing with enthusiasm. Pawan Kumar Agarwal, director of Tanishq's Hathua Market and Kankarbagh showrooms, mentioned, "This year, we expect better business compared to last time." Tanishq is offering discounts of up to 20% on diamond jewelry and special rates on gold making charges. Additionally, a 100% exchange offer on old gold is enticing customers.
The demand for gold bangles, earrings, and chains is particularly high this season. Shraddha Keshari, director of Hira Panna, noted that customers can avail discounts starting from 7.7% on making charges along with exclusive collections of gold and diamond jewelry.
On the automobile front, there is also a surge in bookings. Amarjeet Singh, head of TVS Deni, reported that they have already booked 30 bikes in anticipation of Akshaya Tritiya. He added that over 600 bikes are planned for delivery in Patna, projecting a 25% growth compared to last year. Chandan Automobiles has also seen a rapid increase in bookings for scooters and Harley-Davidson bikes.
In the automotive sector, Pushpesh Saras, head of Mahindra Dealer Leader Automobiles, shared that they have seen record bookings for the XUV 700 and XUV 300. Meanwhile, Krish Hyundai's Amitesh Sinha reported that models like Creta, Exter, and Venue remain popular among customers.
As for electronics, the demand for large TVs, refrigerators, and washing machines is on the rise. Anuj Singh, general manager of Aditya Vision, mentioned that customers are particularly interested in these products due to attractive offers and discounts. This year has seen a 30% increase in demand for air conditioners and coolers.
According to astrological predictions, this year's Akshaya Tritiya is associated with several beneficial yogas, including Gajakesari, Ubhayachari, and Vashi. Pandit Ramkumar Tiwari emphasized that investing in property and starting new businesses on this day will be particularly profitable. The auspicious time for buying gold is noted to be from 5:41 PM on April 29 to 1:15 PM on April 30.
With the wedding season coinciding with Akshaya Tritiya, hotels and venues are also preparing for a busy period. Many have already booked events through November and December, offering attractive package deals for weddings, including everything from welcoming guests to the wedding ceremony itself.
As the day approaches, many are looking to participate in traditional practices such as donations and good deeds. On Akshaya Tritiya, it is believed that performing charitable acts can lead to happiness and prosperity. The day is also considered an auspicious time for various rituals, including marriage ceremonies, housewarmings, and new business ventures.
In summary, Akshaya Tritiya 2025 is shaping up to be a significant event for consumers and businesses alike. With favorable astrological conditions, enticing offers from retailers, and the traditional significance of the day, many are expected to participate in the festivities by making purchases and engaging in charitable activities.
As excitement builds, the question remains: how will consumers navigate the bustling market and make the most of this auspicious occasion? With careful planning and awareness of the favorable timings, shoppers can maximize their benefits on this special day.
