Akamai has joined forces with Kyndryl to bolster their cybersecurity offerings, promising improved protection for businesses increasingly faced with the threat of cyber attacks. This partnership introduces a new service centered around Zero Trust Segmentation, aimed at averting the lateral movement of threats within the IT infrastructure of organizations. By implementing rigorous authentication methods and real-time access policies, the partners seek to heighten safety measures as digital threats become more sophisticated.
The crux of this collaboration revolves around providing enhanced micro-segmentation implementation services through Akamai's Guardicore Segmentation platform. This move is particularly timely as research from Akamai has highlighted the growing vulnerabilities across networks, indicating the urgency for firms to adopt more proactive security measures. Reflecting on the situation, James Carrigan, the US security and resiliency practice leader at Kyndryl, noted, "We're dedicated to helping customers navigate their ever-evolving cybersecurity challenges and security requirements."
Statistics from Akamai reveal alarming trends within the cybersecurity domain. They reported a staggering 143 percent increase globally in ransomware attacks linked to vulnerabilities, particularly zero-day and one-day threats. This is enough to send chills down the spine of any security officer. Adding to this, 93 percent of survey respondents regard micro-segmentation as indispensable for thwarters of ransomware attacks.
From the mountaintops of Akamai, Nathan Perdue, vice president of global sales enterprise security, observed, "One of the reasons security has grown to be the largest revenue driver for Akamai is because of dedicated service providers like Kyndryl." This assertion underlines the value of strategic partnerships and the escalation of industry collaboration to fortify defenses against ever-evolving cyber threats.
Meanwhile, Kyndryl has taken significant steps within their organization, with teams across the globe receiving certification under the Guardicore Certified Service Provider Program. This certification enables them to implement and manage the advanced security services discussed, ensuring compliance with the latest cybersecurity standards. The union of Akamai's cutting-edge technologies and Kyndryl's expertise is poised to deliver significant value to their clients, fostering increased trust and security during uncertain times.
Shifting gears, the latest findings from the 2024 Consumer Preferences Report produced by Twilio highlight the rising importance of brand trust. According to the report, which surveyed 3,900 consumers globally with 900 respondents from the Asia-Pacific region, effective communication through the right channels can significantly influence whether consumers choose to engage with certain brands.
The report delves deep, analyzing current communication preferences, how branded communications impact consumer trust levels, and the relationship between response times from brands and overall customer experience. These insights are timely as brands seek to establish trust amid consumers' overwhelming choices.
To sum things up, amid increasing cyber threats and ever-shifting consumer expectations, companies seem to be aligning themselves strategically. Akamai and Kyndryl’s collaboration embodies this spirit of resilience and adaptation, striving to not only protect businesses from potential harm but also to build trust with consumers through effective communication. The world of cybersecurity and branding dynamics might be different avenues, yet they converge around the central tenet of trust—something we all value, especially at times of uncertainty.
