Air France has officially unveiled its highly anticipated redesigned La Première suite, marking a new milestone in luxury air travel. Presented on March 18, 2025, this exclusive offering promises an unmatched onboard experience, emphasizing comfort, sophistication, and an elevated level of service.
After three years of meticulous design and development, Air France has transformed the existing first-class cabin into a lavish sanctuary tailored for the discerning traveler. La Première now features four luxurious suites on select Boeing 777-300ER aircraft, each spanning nearly 3.5 square meters. This configuration provides 25% more space compared to its predecessor, complemented by five expansive windows—an exclusive feature designed to enhance the inflight atmosphere.
Benjamin Smith, President of Air France and CEO of Air France-KLM Group, described the launch as a significant step forward in the airline's strategic roadmap. "The launch of our new La Première experience is a major step in our strategic roadmap. We continue to invest in state-of-the-art products for our customers at every step of their journey, with the aim of positioning Air France at the highest level worldwide," he stated. The introduction of these exquisite suites signals the airline's commitment to providing an unparalleled travel experience and setting new benchmarks in luxury.
The hallmark of the new La Première suite is its adaptable design, featuring a plush ergonomic seat that adjusts effortlessly to various flight phases—be it takeoff, dining, or relaxation. For ultimate comfort, the suite includes a chaise longue that can transform into a fully flat bed, measuring two meters in length and 75 centimeters in width, a thoughtful enhancement ensuring guests can enjoy restful sleep throughout long-haul flights.
Privacy is integral to the La Première experience. Each suite is enclosed by floor-to-ceiling curtains, creating a cocoon-like atmosphere where guests can enjoy their journey uninterrupted. Additionally, the cabin’s premium materials, crafted by STELIA Aerospace, showcase full-grain leather, soft wool, and luxurious French fabrics, promising an ambiance of refinement.
For those seeking entertainment, each suite is equipped with two 32-inch ultra-high-definition 4K screens, providing access to a vast library of over 1,500 hours of movies, TV shows, documentaries, and music. Air France ensures that guests will not miss out on their digital connections, as the airline plans to introduce state-of-the-art Starlink Wi-Fi, promising a “ground-like” internet experience. Furthermore, features such as noise-canceling headphones, multiple USB ports, and wireless charging stations amplify the modern traveler's convenience and connectivity.
Another highlight of the La Première suite is its culinary offerings, which are curated by some of France’s most acclaimed Michelin-starred chefs, including Emmanuel Renaut, Arnaud Lallement, and Anne-Sophie Pic. Each chef will rotate, bringing their unique expertise to create exceptional dining experiences. Signature dishes will include delicacies like Sturia caviar and foie gras, paired with an expertly curated wine list, overseen by Air France’s head sommelier, Xavier Thuizat, who was named Meilleur Sommelier de France in 2022.
In line with its dedication to refined hospitality, Air France has prepared a special collection of bespoke cocktails crafted by mixologist Matthias Giroud, adding an exclusive touch to the onboard experience. Passengers can look forward to indulging in three-star culinary delights as they travel.
The newly designed suites will first appear on select international routes, including New York-JFK, Los Angeles, Singapore, and Tokyo-Haneda, starting in spring 2025. This rollout aligns with the airline's strategic investments to remain competitive in the premium travel market, which has become increasingly vital as airlines adapt to evolving consumer preferences post-pandemic. Passengers can expect an exclusive experience that begins even before boarding, thanks to an exceptional airport journey introduced at Paris-Charles de Gaulle in 2024.
The pricing of the La Première experience reflects its luxurious offerings, with one-way tickets estimated to start around €5,700, illustrating that high-end travel comes at a premium. As Air France continues to innovate and redefine the first-class experience, there is a clear intent to resonate with high-paying customers seeking more than just a flight; they seek an extraordinary journey.
In summary, the new La Première suite embodies Air France's relentless pursuit of excellence in air travel. Each element, from the spacious suites to the gourmet dining and top-tier amenities, coalesces into a unique onboard experience that is set to garner attention and acclaim within the airline industry. As Air France solidifies its reputation as a leader in luxury aviation, passengers can anticipate an unmatched journey filled with elegance and exceptional hospitality.
