On May 8, 2025, TBS aired an episode of "Iwai, Ariyoshi THE Yakai" featuring thrifty celebrities and their shopping habits. Among those highlighted was Aika Kamata, a former NHK announcer known for her frugality. The show, airing at 10:00 PM on Thursdays, showcased Kamata's whirlwind trip to Los Angeles, where she spent just one night and three days, with a total stay of only 25 hours.
Kamata, who has a strong aversion to wastefulness, visited Los Angeles primarily to shop for her beloved Barbie dolls at the Mattel headquarters store. As she entered the store, her excitement was palpable, and she quickly immersed herself in the wide array of products available. Ultimately, she purchased 15 items, totaling approximately 47,183 yen.
However, what surprised many viewers was Kamata's choice of meals during her brief stay. Her first meal in Los Angeles consisted solely of cup noodles that she had brought from Japan. This unexpected dining decision prompted reactions of disbelief from her fellow studio participants, who exclaimed, "Eh!? Seriously? In Los Angeles? Lonely..."
For breakfast the following day, Kamata opted for twist donuts she had purchased in Japan, which meant that her culinary experience in Los Angeles was limited to just these two meals. When questioned by her accompanying staff about why she didn’t dine at a local restaurant, she explained, "That would cost money, and it would take time." This statement underscored her commitment to saving both time and money during her shopping excursions.
The episode also featured actress Rio Minami, who shared her own thrifty strategies. Minami, now 40, revealed that she reuses food storage bags multiple times. She boasted about her travel strategies, stating, "I always look for early bird deals and check comparison sites multiple times a day. I even check them three times a day—morning, noon, and night—to catch significant price drops. Recently, I saved 30,000 yen on a two-night, three-day trip!" Kamata responded with astonishment, saying, "Eh~!? Amazing!"
Kamata's rise to fame has been notable. According to a report by Nihon Monitor Co., Ltd., she ranked first in the "2023 First Half Breakout Talent" category, with her appearances increasing by 165 programs compared to the previous year. Her significant breakthrough came in June 2022 when she participated in the "IPPON Women's Grand Prix" segment of the special "Macchaneru" broadcast. Despite her serious demeanor, her answers during the competition were often nonsensical and did not align with the questions, leading to surprise from both the audience and fellow comedians.
This unexpected comedic style garnered attention within the industry, ultimately leading to her role as an MC on Fuji TV's daytime program "Pokapoka," which began airing in January 2025. Kamata's unique character, described as something refreshingly new, has made her a valuable presence in the entertainment world.
During the show, Iwai Yuuta, another participant, suggested that Kamata should try some local food, even if just a little. Kamata humorously replied, "That's why I'm not married," which left Iwai confused and prompted him to quip, "It's becoming a premise that I proposed," causing laughter to erupt in the studio.
The juxtaposition of Kamata's thriftiness with the expectations of enjoying local cuisine highlights a broader cultural conversation about travel experiences and personal priorities. While many travelers indulge in local delicacies, Kamata's approach emphasizes a practical mindset, prioritizing savings over culinary exploration.
As the episode concluded, viewers were left with a blend of amusement and admiration for Kamata's unique perspective on frugality. Her ability to entertain while sharing her distinct lifestyle choices has undoubtedly solidified her status as a breakout star in the entertainment industry.
In a world where extravagant spending often takes center stage, Kamata's story serves as a reminder that there are different ways to enjoy life while being mindful of expenses. Her journey through Los Angeles, albeit unconventional, resonated with many who appreciate her commitment to thriftiness and her refreshing take on celebrity culture.
As the entertainment landscape continues to evolve, figures like Kamata will likely inspire others to embrace their individuality, whether through humor, frugality, or a combination of both.
