In a rapidly evolving digital landscape, the marketing sector in Thailand is witnessing a significant transformation. Nangsao Thongphrae Chueasamran, the founder and director of customer service at IdeasLabs, a leading MarTech Solution provider, recently highlighted that the trends for 2568 in the Buddhist calendar (2025 in the Gregorian calendar) are heavily influenced by the rise of short video content on popular platforms like TikTok, Instagram Reels, and YouTube Shorts. These platforms are driving the marketing strategies of brands across the country.
According to IdeasLabs, campaigns leveraging Key Opinion Leaders (KOLs) and influencers to create Real User Reviews (RUR) are experiencing an impressive average growth rate of 50% per month. This strategy not only enhances brand engagement but also fosters trustworthiness and a deeper connection with consumers, making it a favored tool among marketers today.
One of the pivotal factors contributing to this trend is the increasing integration of Artificial Intelligence (AI) in marketing efforts. AI is being utilized extensively to analyze consumer data, allowing brands to refine their strategies to meet actual consumer needs rather than relying solely on traditional data. For instance, IdeasLabs employs Social Listening Tools and Influencer Analytics to uncover genuine customer desires across various channels, including TikTok, Instagram Reels, and X (formerly Twitter).
The outcomes of employing such technologies are substantial. Brands are witnessing a dramatic increase in their reach and engagement rates, with statistics showing an impressive engagement rate of up to 20.78% within just one year. This growth is crucial as it enables brands to attract new consumers who may not have been previously aware of their products, effectively guiding them through the conversion process.
AI-powered optimization plays a vital role in this context by accurately identifying target audiences, thereby enhancing engagement and improving key performance indicators such as Conversion Rate and Return on Ad Spend (ROAS). As Chueasamran notes, "In 2025, businesses and brands must prioritize the use of AI and Data Analytics to analyze and develop tailored marketing strategies, particularly in personalized marketing." This shift underscores the importance of adapting to the digital landscape and the evolving preferences of modern consumers.
Furthermore, the article emphasizes the significance of selecting the right influencers who can genuinely connect with target audiences. It's not just about the number of followers; marketers need to assess engagement levels and the affinity of influencers with their brands. This approach ensures that marketing efforts are not only effective but also resonate with the intended audience.
Chueasamran also highlights the role of marketing agencies in enhancing campaign efficiency. By choosing agencies that skillfully blend data with creativity, brands can create impactful marketing campaigns. These agencies leverage MarTech and AI-powered tools to plan marketing strategies that focus on measurable outcomes based on predefined KPIs.
As brands navigate the complexities of digital marketing, IdeasLabs advocates for innovative strategies such as Data-Driven Influencer Marketing, Affiliate Marketing, and AI-powered Media Optimization. These approaches aim to improve overall marketing effectiveness and enable brands to adapt swiftly to changing consumer behaviors and preferences.
In conclusion, the digital marketing landscape in Thailand is rapidly evolving, with short video content and AI at the forefront of this transformation. Brands that embrace these trends and leverage the power of data analytics will likely find success in engaging consumers and driving conversions in the competitive marketplace of 2025.
