Global sports brand Adidas Korea has officially launched the 'ADIZERO ADIOS PRO 4' edition, commemorated for the 2025 Seoul Marathon, as part of its efforts to cater specially to local runners. The edition features the marathon's official logo, marking what Adidas describes as a novel initiative within the Korean running industry, aimed at providing runners with unique experiences and style.
The 'ADIZERO ADIOS PRO 4' was unveiled on March 23, just before the marathon event, showcasing bold colors—red for men and pink for women—to epitomize speed and dynamism. This edition follows the successful reception of its predecessor, the 'ADIZERO ADIOS PRO 4', which debuted at the prestigious Berlin Marathon last September.
The shoe incorporates advanced technologies like LIGHTTRAXION and CONTINENTAL TOE OFF, which together promise superior speed and control. Feedback during the running process has guided the development of the Hyperzone Grip technology, which optimizes weight and thickness for maximum traction.
Another unique feature includes the LIGHTLOCK UPPER technology, which naturally wraps around the foot, paired with one-way stretch materials for optimal comfort and performance. The LIGHTSTRIKE PRO midsole offers unparalleled cushioning, fundamentally altering the runner’s interaction with the ground.
Adidas has expressed excitement over this launch, indicating it reflects the company's longstanding experience and innovation within the running shoe market. "The ADIZERO ADIOS PRO series is engineered to help runners sprint swiftly and safely," Adidas representatives stated. Details of this new limited edition can be found on the official Adidas online store as well as flagship stores including Adidas Brand Flagship Seoul, Gangnam Brand Center, and Hongdae Brand Center.
The significance of this release is heightened by the growing running trend across Korea, as Adidas aims to connect more closely with the local community. Such limited editions are not just about performance; they signify enhancement of the running experience, targeting consumers who value both function and fashion.
This initiative follows the successful launch of the SS25 Adidas Essentials collection targeted at everyday comfort and style. The Essentials line will also be available starting March 24 and includes various classic items like bomber jackets, sweatshirts, and T-shirts, catering to different fits and preferences.
Both new releases represent Adidas' commitment to improving runners' experiences and ensuring they look stylish and feel comfortable, whether training or completing races. Through these offerings, Adidas not only reinforces its position as a leading sportswear brand but also exemplifies how innovation and community engagement can shape the future of athletic experiences.