ADAM Elements, the Taiwanese tech accessories brand, is making headlines following the recall of its popular magnetic power bank, the GRAVITY CS5, after reports of explosions and safety hazards. On February 21, 2025, the company’s product became the center of attention after it was involved in a serious incident causing severe burns to a user.
The incident took place when 29-year-old Ms. Hsieh, during her regular office work, experienced the unthinkable: her magnetic power bank exploded, resulting not only in burns on her left cheek, eyebrows, and eyelashes but also leaving her with emotional trauma. "I almost lost my life, as it exploded right in front of me," Hsieh recounted, sharing her harrowing experience on social media. This alarming event led to immediate public scrutiny and concern over the safety of the product.
Following Ms. Hsieh's incident, ADAM Elements issued multiple recall announcements, as concerns grew not only for Ms. Hsieh but also for numerous consumers who reported similar overheating issues with the power bank. The recall now targets specific serial numbers for the GRAVITY CS5 and CS10 models, particularly those ending with A, BA, BB, or B.
On February 24, the company updated its recall notice to include more models, stating, "Please immediately stop using these products and return them to our stores or service centers for exchange." They have set up 13 collection points across northern, central, and southern Taiwan to facilitate the return process. Consumers can also send their defective units to the ADAM Elements project office located at 85 Keelung Rd., Taipei City.
ADAM Elements has reassured customers by stating, "All of our charger products have passed the certifications of the Bureau of Standards, Metrology and Inspection and the National Communications Commission (NCC)." They acknowledged the incident's inconvenience and promised to continue improving product quality and safety.
The company’s official statements have also emphasized their proactive approach following the incidents. On social media, they have reached out to Ms. Hsieh personally, providing support and reassurance. They have maintained their commitment to ensuring customer safety through these recalls.
While ADAM Elements attempts to manage the fallout, consumer reactions have been largely negative. Social media platforms are flooded with comments from other users who have faced issues with their ADAM products. "I’ve experienced overheating issues with my C2 model, it feels like it could explode any moment," expressed one worried consumer. Another added, "I just bought the C5 two months ago, and after using it twice, I’m terrified!"
Experts have warned users about the potential dangers of using such gadgets, particularly when they are frequently taken to humid areas, where they are susceptible to water exposure, leading to battery malfunctions. Tech expert C Jay commented on the situation: "With the convenience of magnetic chargers, many forget the risks involved, sometimes leading them to inadvertently taking the device near water. This presents the risk of damaging the battery and causing malfunction."
According to Chen Chiu-Kuo from the Bureau of Standards, Metrology and Inspection, all electronic products must undergo stringent safety tests, so this incident raises significant questions. "While we certify these products as safe, it’s important to recognize potential hazards if they are mishandled or used outside recommended practices. If damaged or exposed to extreme conditions, these products may still pose risks."
Consumer safety expert, Dr. Yan, echoed this sentiment, stating, "Even certified products can fail if used improperly. It’s imperative to stay alert and adhere to usage guidelines, especially with battery-operated devices. Our daily practices can greatly influence device safety."
Some additional users reaching out have remembered previously owning similar devices, citing cases of swelling batteries and excessive heat. One said, "I had to dispose of my ADAM power bank after noticing it swelling. It was terrifying to see such behavior!"
Moving forward, consumers are urged to be vigilant if they own models prone to failure. The heightened scrutiny surrounding ADAM Elements may lead to broader recalls, particularly if more users report unsafe experiences. The company has stated they are thoroughly investigating the issues alongside their engineering team and will institute measures to prevent future incidents.
The situation remains dynamic, with potential repercussions for ADAM Elements' reputation and business. Consumers ought to stay informed about updates from the company through their official channels to avoid putting themselves at risk.
While the immediate response from ADAM Elements signals their intent to take responsibility and resolve the situation, the fallout from these incidents creates questions about the longevity of trust between consumers and tech brands. For now, safety will remain the top priority for both ADAM Elements and the consumers adjusting their practices to prioritize safety when using electronic gadgets.