Achille Lauro is set to make waves once again as he takes the stage at the renowned Sanremo 2025 Festival with his latest track, "Incoscienti giovani." This marks his fourth appearance at the prestigious event, where he intends to showcase not only his musical evolution but also the intimate narratives he weaves through his songs.
Known for his daring fashion choices and vibrant performances, Lauro, whose real name is Lauro De Marinis, has become a staple of the Italian pop and trap scene. With hits like "Rolls Royce" and "Me ne frego," he has climbed to notable positions at past editions of the festival, culminating with his participation this year—beginning on February 11, 2025, at the Teatro Ariston.
With "Incoscienti giovani," Lauro dives deep to explore themes of youthful love, rebellion, and the bittersweet nature of growing up. He describes the song as, "La canzone, come sempre nel mio caso, è ispirata a una storia vera. Parla di giovani incoscienti, parla di noi," which translates to "The song, as always with me, is inspired by a true story. It speaks of careless youth, it speaks of us." This connection to personal experience is something Lauro cherishes, as he believes it allows him to reach listeners on a more meaningful level.
The Sanremo Festival is renowned not just for its musical acts but also for its red-carpet fashion, and Lauro has managed to capture attention even before performing his song. He made quite the impression at the red carpet event leading up to the festival. This year, instead of his usual flamboyant attire, he opted for understated elegance, choosing looks from Dolce & Gabbana. His style choices will likely reflect the emotional depth of his new song; jewel embellishments will add to the sophisticated touch he aims to convey.
With "Incoscienti giovani" being heavily inspired by real-life experiences, Lauro mentions, "È ispirato a una storia vera, come tutte le mie canzoni. Trovo più facilità nel raccontare qualcosa che ho vissuto," which means, "It is inspired by a true story, like all my songs. I find it easier to tell something I have lived..." The song reflects the ups and downs of youthful romance—intense moments of passion coupled with the challenges of adolescence.
Listeners will find themselves drawn to the lyrics, which reference specific locations around Rome, painting vibrant images of the city’s culture and experiences intertwined with love. From Villa Borghese to provincial gas stations, these specific details give the song a distinct grounding and relatable quality.
Lauro's lyrical craftsmanship also reveals the insecurities and rebellious spirit of youth, promising to resonate with fans both young and old. The song captures the essence of capturing fleeting moments, as one lyric states, "Se non mi ami muoio giovane," translating to "If you don’t love me, I die young." This poignant statement encapsulates the desperation and fervor often felt during young love.
Achille Lauro is not only focused on his musical participation; he also has plans to release another album titled "Ragazzi madre – L’Iliade", which draws inspiration from Greek mythology. Scheduled for release alongside various live performances, including two major events at the Circo Massimo of Rome on June 29 and July 1, the year 2025 promises to be transformative for Lauro.
The excitement is palpable as fans anticipate Lauro's performance at Sanremo 2025. He has quickly become one of the favorites for the title, with betting sites placing him among the top contenders for the festival. This anticipated performance is not only another step in his career but also delves deep, reflecting his growth as both an artist and individual.
After making waves last year as a judge on X Factor, Lauro's popularity has surged, and his music has evolved alongside his personal growth. What's pivotal this year is not just the song’s aesthetic, but the renewed approach Lauro has taken toward expressing his artistry through music and style.
For the Sanremo audience and viewers at home, Lauro's presence is sure to evoke nostalgia and connection, as he reflects on the tumultuous yet tender phase of being young. With promises of visually captivating elements and engaging storytelling through song, both Achille Lauro and "Incoscienti giovani" are poised to leave lasting impressions on the Sanremo stage.