Ace Bowerman, a rising star in the world of creative direction, has been announced as the driving force behind the United Kingdom’s performance for the 2025 Eurovision Song Contest. Bowerman takes on this pivotal role for the UK entry featuring the country act Remember Monday, who will deliver their song “What The Hello Just Happened?” at the contest, taking place in Basel, Switzerland.
According to the Euro Trip Podcast, this isn't Bowerman's only role at the prestigious event. She will also direct Azerbaijan's performance of “Run with U” by Mamagama, showcasing the creative's versatility and talent. Bowerman has steadily built an impressive resume, previously collaborating with mega stars such as Dua Lipa, Ed Sheeran, and BLACKPINK, positioning her as a sought-after name among industry insiders.
This year's Eurovision is set to be particularly special, as it marks the 69th edition of the contest. Bowerman’s appointment is expected to bring a fresh perspective to the performances. Her background spans both arena tours and notable television shows, including iconic platforms like “Saturday Night Live” and “The Late Late Show.” This experience equips Bowerman to create dynamic and captivating performances that stand out during the contest.
Remember Monday, the trio slated to represent the UK, consists of Lauren Byrne, Holly-Anne Hull, and Charlotte Steele. They first made waves in the music scene after meeting at school and later competing on the popular show The Voice in 2019. Since then, they have released numerous singles, with their biggest hit, “Fat Bottomed Girls,” having garnered nearly 1 million streams on Spotify. Their dedication and digital presence are evident, with over half a million followers on TikTok and over 11.3 million likes on their videos, signifying their growing popularity.
The decision for the United Kingdom’s representation at Eurovision 2025 was made internally by the BBC. This process involved various stakeholders, including record labels, publishers, songwriters, and BBC Music, all collaborating to ensure that the UK had a strong entry this year. Historically, the UK has enjoyed a notable reputation in the competition, having debuted in 1957 and winning a total of five times, with its last victory in 1997. Despite this illustrious history, the UK's recent performances have seen them struggle, finishing in the top 10 only three times since 2000. Notably, their runner-up finish in Turin with Sam Ryder in 2022 was a highlight for British fans.
This year's selection marks a new chapter for the UK at Eurovision, combining the unique sound of Remember Monday with Bowerman's creative flair. As Bowerman prepares the UK act for the international stage, the expectations are high, particularly with her credentials and proven expertise in producing captivating performances. Will this duo be able to turn the tide for the UK after years of mixed success? The energy and enthusiasm surrounding their collaboration present an optimistic picture.
As Eurovision 2025 approaches, music fans await a vibrant showcase that encapsulates creative expression and competition. Bowerman's direction for both the UK and Azerbaijan promises exciting performances that could leave a lasting impression. Whether Remember Monday can steal the spotlight or if Azerbaijan carries the day, one thing is certain: Eurovision 2025 will be an unforgettable event.
