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Local News
28 January 2025

Abruzzo Struggles With Winter Tourism Surge

Traffic chaos and infrastructure challenges plague popular ski destinations as resorts face growing visitor numbers.

Abruzzo, known for its stunning landscapes and winter sports, is currently grappling with significant challenges as it experiences an influx of tourists during the winter season. Roccaraso, one of the region's prime ski destinations, witnessed chaos on the roads last weekend due to the arrival of thousands of winter sports enthusiasts.

Approximately 220 buses filled with about 10,000 tourists made their way to Roccaraso, leading to severe traffic congestion on the state's highway 17, particularly near the ski facilities at Aremogna. The mayor of Roccaraso, Francesco Di Donato, responded to the overwhelming situation by demanding the cessation of unauthorized buses. "Vietare pullman non autorizzati," he stated firmly, emphasizing the need for stricter control over tourist transport to prevent chaos.

According to reports, there were about 20,000 people on the slopes, with another 15,000 strolling through the town. Di Donato remarked, "These numbers are typical for weekends throughout January and February, but the influx of unauthorized buses has made the situation unmanageable." This past weekend alone, 260 buses arrived from Campania, contributing to the chaos.

Local agencies have been promoting quick trips to Roccaraso, significantly influencing the crowded conditions. The mayor highlighted the rise of influencer-led campaigns encouraging these rapid visits, which exacerbates the town's infrastructure issues. Di Donato has been vocal about the need for extraordinary measures to manage the increasing traffic and proposed more significant police presence during peak times to facilitate order.

Meanwhile, the local authorities have reported increased accidents and emergencies on the slopes. Over the last month, rescue teams, including the carabinieri, who are specially trained for mountain emergencies, executed 180 interventions to assist injured skiers, with several requiring hospitalization, highlighting the rising incidents related to overcrowding.

Roccaraso is not alone; Vasto, another popular destination during the summer, has seen considerable changes over the last two decades. Once just a quaint hill town, it is now buzzing with life, especially during the summer months when numerous European tourists flock to its beach and marina.

Vasto has enriched its tourism potential with historical charm—35 years after family roots linked to the town began—visitors will discover beautiful architecture, such as the 15th-century castle and the Romanesque Cattedrale di San Giuseppe. Even off-season, the town offers affordable accommodations and vibrant local life, hosting artisanal boutiques and authentic trattorias filled with locals. It has become increasingly known for its seafood restaurants and warm hospitality.

On the culinary front, restaurants like Hostaria del Pavone and Da Ferri at the marina have sprouted up, offering modern dining experiences alongside traditional eateries like Trattoria Zi Albina and Lo Scudo, which have retained their historic charm and local specialties. Vasto now combines its historical essence with contemporary flair, making it appealing for both local and visiting food enthusiasts.

Governor Marco Marsilio has noted the importance of cohesive efforts between institutions and private enterprises to bolster sustainable tourism. Speaking at an event to promote Abruzzo as 'Regione del Benessere,' he stated, "Quando istituzioni e imprenditori collaborano con un obiettivo comune, la valorizzazione del territorio diventa un’opportunità di crescita per tutti," calling for collaboration to address these growing pains as the region's allure continues to grow.

Abruzzo is attempting to strike a balance between welcoming tourists and ensuring residents' quality of life and safety. Plans for improved infrastructure and regulations on tourist transport are under consideration as the region prepares for future winters and summer throngs who wish to experience all it has to offer, from scenic beauty to exceptional gastronomy.

Moving forward, partnerships and stringent regulations will be fundamental for accommodating winter visitors without compromising the quality of life for residents or the safety of tourists. The recent surge of tourists highlights the region’s appeal but also poses serious infrastructural challenges. Addressing these issues head-on will be pivotal as Abruzzo continues to shape its identity as both a prime tourist destination and a haven for local culture and resilience.