Aaron Paul Talks Catchphrase And Fame As Jesse Pinkman

Even over a decade after the iconic series Breaking Bad concluded, actor Aaron Paul continues to embrace one of the most notorious aspects of his character Jesse Pinkman—the frequent use of the word “bitch.” Recently, during an appearance on Jimmy Kimmel Live!, Paul humorously revealed just how pervasive this catchphrase remains in his life.

On Tuesday, March 18, 2025, while discussing his newly released film Ash, Paul elaborated on how fans still yell “bitch” at him, a phenomenon that amusingly persists despite the show's finale airing back in 2013. This has increasingly become a “problem,” he noted. “It’s still very much a problem,” the 45-year-old actor remarked, highlighting how new generations are discovering the series through streaming platforms. “I can confidently say I’ve been called ‘bitch’ more than anyone in the world...it’s true.”

Paul's character, Jesse Pinkman, evolved dramatically throughout the series, yet the term remained a trademark phrase. This catchphrase originally surfaced amidst the character’s transformation from a budding drug dealer to a more complex individual grappling with moral dilemmas. In another interview back in 2013 on Conan, Paul had mentioned that his character said “bitch” an “unhealthy amount of times” and recalled some of his favorite lines using it. “There are so many great bitches. ‘Yeah bitch magnets’ is a good one, or ‘Gatorade me bitch’ is also really good, or, ‘This is my own private domicile, bitch.’ I love all the bitches,” he joked then, showcasing the self-aware humor that fans appreciate.

Despite the playful nature of this dialogue, Paul also admitted to the challenges that come with his celebrity status. He revealed that even as he gets recognized for his role, it can be problematic that he often hears “bitch” in front of his children. “My kids have overheard it, but they have no idea what the word means,” he commented. He further said it, “kind of made it more like a term of endearment a little bit,” reflecting the nuanced way language can evolve in public perception.

The show's enduring legacy has kept it alive in popular culture long after its air time. Thanks to modern streaming, a new generation continues to engage with Breaking Bad, discovering it through platforms that allow viewers to binge-watch entire seasons at once. This fresh wave of fans contributes to the ongoing relevance of Paul’s character and the famous catchphrase.

Reflecting on the lasting impact of the show, Paul said, “It’s so wild, because the show’s been done for so long but a lot of people are being introduced to it now.” Acknowledging the significance of the character he portrayed, he humorously accepts the reality that this nickname might stick around for a while longer. Paul’s sense of humor seems to supersede any frustration, allowing him to adapt with the fans’ enthusiasm—something he seems to find both amusing and endearing.

Amidst this ongoing identity, Paul continues to expand his career. Following Ash, which premiered on March 21, 2025, he is also expected to return in Invincible Season 4 as one of the main villains. His work post-Breaking Bad has encompassed numerous genres, but he still carries the weight of Jesse Pinkman, often leading to discussions about the legacy of the character during interviews.

In the recent episode, as Kimmel jokingly suggested that fans should refrain from using the word “bitch” if they encounter Paul in public—as was humorously advised during a previous appearance in 2018—Paul merely laughed it off, acknowledging that such requests are often ignored by excited fans.

As Breaking Bad continues to remain a cultural touchstone, so too does Aaron Paul’s relationship with Bryan Cranston, who portrayed Walter White. Paul shared how they maintain a close friendship, joking that Cranston is affectionately known in his household as “Monkey Man,” a name derived from Cranston's role in the 2020 film The One and Only Ivan. This familial connection, where Cranston is also the godfather to Paul’s son, illustrates the bond they formed while working on the show.

In conclusion, while Aaron Paul may have hoped to evolve beyond Jesse Pinkman, the character—and certainly, the catchphrase—are not going anywhere. The impact of Breaking Bad continues to resonate, with fans adamant in their admiration. To those who find themselves inclined to shout “bitch” at Aaron Paul in the street, he seems to have already accepted it—mildly amused by the phenomenon, yet aware of the potential implications for his family.