On April 29, 2025, the variety show "Human Gourmet Documentary OmoUmai Shop" aired on Chukyo TV and Nippon TV, featuring a standout dish that has captured the hearts of many: yakisoba that once ranked first in the "Saitama Prefecture Popular Yakisoba Ranking TOP10." The show, hosted by popular talent Hiromi, showcases unique and delicious eateries across Japan, and this episode highlights a special shop located in Chichibu City, Saitama.
The establishment, known for its delightful yakisoba, also serves a local delicacy called "miso potato" priced at 300 yen. This dish consists of Hokkaido-grown potatoes that are steamed, peeled, cut into bite-sized pieces, and then fried using a special tempura flour. A generous helping of homemade miso sauce is drizzled over the top, creating a flavor profile that has become a favorite among locals and tourists alike.
What makes this shop even more remarkable is its 94-year-old owner, who has been in the food business for an impressive 83 years. She wakes up at 2 AM each day to begin her preparations by 3 AM, embodying a work ethic that many admire. Her motto is simple yet profound: "If you treat people well, they will treat you well too." This philosophy seems to resonate with her customers, as many return not only for the food but for the warmth and kindness she exudes.
The yakisoba, also priced at 300 yen, has gained acclaim for its depth of flavor. Prepared on a large iron plate, it features a generous mix of cabbage and noodles stir-fried in salad oil, followed by the addition of Worcestershire sauce, green nori, and red ginger. Customers have described it as a simple yet satisfying dish that evokes nostalgia for traditional festival foods.
In an effort to maintain customer loyalty and satisfaction, the owner has chosen not to raise prices on her popular dishes. Additionally, she offers an enticing deal where customers who purchase two servings of yakisoba can receive two more at no extra cost, along with complimentary drinks. This service-oriented spirit has endeared her to many, including regulars who travel long distances just to enjoy her cooking.
Among the patrons of the shop is a familiar face from a previous episode of the show: the owner of a curry shop who has also been featured on "OmoUmai Shop." This connection highlights the community aspect of the show, where different culinary talents come together to celebrate their craft.
As the episode unfolds, viewers are treated to not just the delicious food but also the heartwarming stories behind the shop. The owner’s dedication and passion for her work shine through, making it clear why her yakisoba and miso potato have become local legends.
In addition to the food, the show also touches on the unique atmosphere of the shop, which is adored by both locals and tourists. The retro decor and friendly environment create a welcoming space where everyone feels at home. It’s a place where bikers and travelers stop to refuel, enjoying the simple yet flavorful dishes that have become synonymous with the Chichibu region.
Interestingly, the shop has one rule prominently displayed inside, which reflects the owner’s values and commitment to creating a positive dining experience. While the specifics of this rule are not revealed during the episode, it adds an element of intrigue that keeps viewers engaged.
The episode of "Human Gourmet Documentary OmoUmai Shop" serves as a reminder of the rich culinary traditions that exist across Japan, particularly in places like Saitama. It showcases how food can bring people together, foster community, and create lasting memories. The yakisoba and miso potato from this beloved shop are not just meals; they are a testament to the owner’s lifelong dedication to her craft and her customers.
As the program continues to explore various unique eateries, it highlights the importance of local cuisine and the stories of those who prepare it. The 94-year-old owner of this Chichibu gem exemplifies the spirit of hospitality and the joy of sharing good food with others. With her unwavering commitment to service and quality, she has truly made her mark in the culinary world.
For those interested in experiencing this delightful shop, Imai-ya is located in Shimokagemori, a short walk from Kagemori Station on the Chichibu Railway. It’s a must-visit destination for anyone looking to taste authentic local flavors while enjoying the charm of a seasoned proprietor.
As viewers look forward to future episodes, they can expect more heartwarming stories and delicious discoveries that celebrate the diverse culinary landscape of Japan.
