Residents across the nation have reason to celebrate as 7-Eleven, the iconic convenience store chain, is gifting customers free Slurpees on January 31, 2025. A beloved treat for many, the small Slurpee giveaway is part of the company’s effort to uplift spirits as the month of January—the month often dubbed the longest month of the year—draws to a close.
Customers can cash in on this sweet offer at participating locations, which include 7-Eleven, Speedway, and Stripes, where they are allowed to enjoy one complimentary small Slurpee, available only until supplies last. This promotion is quite unique; typically, Slurpees are provided for free only during 7-Eleven’s well-known “Free Slurpee Day” held each July 11, celebrating the brand’s anniversary. But recognizing the emotional toll of winter, especially during January, 7-Eleven decided to hold this special day.
“We know every year, the long days of January can feel like the month will never come to an end—and this year has been no different,” said Dennis Phelps, Senior Vice President of Merchandising (Vault & Proprietary Beverages) at 7-Eleven. His sentiment reflects the feeling of many who experience the winter blues, prevalent during the colder months when sunlight is scarce.
The winter month of January has historically carried with it the reputation of dragging on, and this year seems to echo similar sentiments. Surveys, including one conducted by the American Psychiatric Association, indicated rising concerns about winter-induced mood dips—with nearly 41% of Americans reporting such feelings. Phelps stated the intent behind the free Slurpee promotion is to offer “everybody a sweet treat to celebrate its end.”
Indeed, the excitement over free Slurpees cannot be understated. With many people eager to enjoy this refreshing drink on what can often feel like gloomy winter days, there’s palpable enthusiasm for the giveaway. According to 7-Eleven’s announcement, the thought process behind the treat stems from their desire to add “a little joy to everyone’s day.”
Potential customers are encouraged to check their local participating store before making the trip—each individual can redeem one small Slurpee, choosing from classic flavors such as Cherry, Blue Raspberry, or Coca-Cola. The simple yet enticing offer serves as both refreshment and incentive as people venture out on what is expected to be the final day of January.
Historically, January has not only been noted for its long days but known for the post-holiday lull, where many feel empty after the festive season. “But let's be real, Januarys are longgg and you deserve a dollop for getting through,” adds Phelps, playfully addressing the common sentiment from customers.
While it’s easy to overlook the importance of little joys during dreary months, free treats can brighten someone's day significantly. So why not treat yourself to something sweet? This special Slurpee offer provides not just refreshing enjoyment but also community engagement as people flock to their local stores to partake.
For those who miss out on this special event, 7-Eleven will remind them of its annual “Free Slurpee Day” each July, but for now, this one-day-only offer serves as the perfect winter pick-me-up. Customers are reminded to hurry to nab this sweet deal, as supplies are available only until midnight of the same day.
Prior to the Free Slurpee Day, 7-Eleven is also eager to engage customers with upcoming promotions, such as their winter pizza deal. For football fans whose teams did not make it to the Super Bowl, 7-Eleven is providing free pizza with their first order through the 7NOW Delivery app until March 4, highlighting the chain's commitment to serving their community well.
So mark your calendar for January 31, 2025, and embrace the chance to brighten up your day—because sometimes, all it takes is a free treat to make the winter blues feel just a little lighter.