The 75th Anniversary of NHK Kouhaku Uta Gassen has concluded, leaving behind varied impressions among viewers and critics, particularly surrounding its performance execution and ratings.
This year, the event aired on New Year's Eve, drawing significant attention as it celebrated its milestone anniversary. According to the latest data from Video Research, the first part of the show recorded a household average viewership rating of 29.0%, consistent with the previous year. The second part, which often garners more viewers due to its star-studded lineup, saw a slight increase of 0.8 percentage points, reaching 32.7%. Despite avoiding record lows, the ratings indicate the show continues to struggle to regain its former glory, marking the second-lowest rating historically for the second segment.
With the absence of former Johnny's artists, the roster featured popular K-POP groups such as TWICE, LE SSERAFIM, and TOMORROW X TOGETHER. New acts like ME:I, Creepy Nuts, and Number_i made their debut on the Kouhaku stage, aiming to freshen the event's appeal. Meanwhile, veteran artists including B'z performed, bringing nostalgia as they belted out classics like "LOVE PHANTOM" and "ultra soul" to rousing crowd enthusiasm.
Media columnist Tamami Hiyama noted, "Compared to last year, I found it enjoyable. The inclusion of iconic figures from the 70s, like Iruka and Kohsuke Minami, sent out clear messages to the 'baby boomer' generation." Hiyama added, noting unexpected surprises such as Iruka wearing a miniskirt instead of her traditional overalls, and highlighted the impressive performances from the likes of Koji Tamaki, who delivered powerful vocals at 66 years old.
Despite the shifts toward inclusivity, many criticized the event for feeling convoluted and lacking direction. Cultural critic Hiroyoshi Usui pointed out, "While this year was dedicated to diversity, it felt too forced like they were simply responding to the need to cater to various demographics rather than presenting a cohesive musical experience." He emphasized the need for the show to revisit its foundational purpose and philosophy as it approaches its 100th year.
Commentators also questioned the efficiency of how the performance matchups were decided, as many performers seemingly competed under the guise of "special categories" without clear definitions. This was evident when discussing the winners on the show, with decisions based on somewhat nebulous performance categories such as “white team” versus “red team” without much elaboration.
This edition of Kouhaku also drew attention for avoiding overtly politicized content and maintained artistic integrity free from government directives, according to Usui, who noted, "The avoidance of overt promotional elements related to the Osaka World Expo was refreshing. It focused more on the musical aspects rather than becoming too commercialized."
Despite the varied reception, many viewers found comfort and familiarity with the show's format. Data indicated the potential for growth as digital platforms continue to evolve, allowing broader access to streaming performances and increases engagement for the event. This transformation might tackle some of the evasive viewer engagement trends seen over previous years.
Many fans continue to express loyalty to the annual event, though there are rising concerns about the sustainability of its ratings. Following viewership highs during its 50th anniversary, the show has faced gradual declines, with audience interest wavering annually. Stakeholders wonder what series of adjustments would help bring the show back to previous heights.
Across various media platforms, criticisms have arisen concerning how the lineup maintained relevance amid shifts away from more conventional entertainment standards. B'z's surprise performance saved the show from the brink of viewership collapse, averting setting records for the lowest ratings ever. Observers commented how participation from established artists was heavily leaned upon to cater to emotive nostalgic fans.
Overall, the anticipation surrounding the Kouhaku event brings both excitement and nostalgia to the forefront, but scholars and media critics suggest this year's Idiosyncrasies with performances indicate it's time for the program to re-evaluate its core purpose as audiences continue seeking new experiences. With the 100-year milestone on the horizon, the Kouhaku Uta Gassen's future growth may depend on its willingness to adapt effectively to new market expectations, keeping true to its artistic roots.
Going forward, the Kouhaku must embrace new formats and execution styles, balancing tradition with the pressing demand for modern entertainment. The reflection on this 75th anniversary could serve as the groundwork for reinvigorated contemporary broadcasts.