On July 11, 2025, 7-Eleven is once again celebrating its annual Free Slurpee Day, marking the convenience store chain's 98th birthday with a beloved tradition that has delighted fans since 2002. Across thousands of participating 7-Eleven, Speedway, and Stripes stores nationwide, customers can enjoy a free small (12-ounce) Slurpee, no purchase necessary, while supplies last. This year, the celebration comes with a few exciting twists, including the debut of "Tongue-toos," first-of-their-kind temporary tongue tattoos activated by the frozen drinks.
7-Eleven's Free Slurpee Day has become a staple summer event for fans of the iconic slushy beverage, which was first licensed by 7-Eleven in 1965 from Omar Knedlik, the founder of the Icee company. Knedlik invented and patented the original frozen drink machine in the early 1960s, and 7-Eleven's version, dubbed the Slurpee, has since become synonymous with the brand. The chain’s first store opened in Dallas in 1927, and the July 11 date cleverly reflects the store's name and origins.
This year, the festivities run from 11 a.m. to 7 p.m., during which customers can stop by participating stores to claim their free small Slurpee. But 7-Eleven isn't stopping there. Members of the 7Rewards and Speedy Rewards loyalty programs can get a second free small Slurpee by scanning their app on July 11, which activates a coupon redeemable through July 31. This double-dip opportunity adds an extra layer of fun and reward for loyal customers.
Adding to the excitement, select 7-Eleven and Speedway locations across the country are offering "Tongue-toos" — temporary tongue tattoos shaped like the brand's signature "S." These unique tattoos are activated by the Slurpee itself: after taking a sip, customers place the tattoo on their tongue, and it magically reveals itself in one of four vibrant colors — blue, green, red, or purple. According to 7-Eleven, these "Tongue-toos" pay homage to the colorful mark a Slurpee leaves behind on the tongue, a quirky rite of passage familiar to many Slurpee enthusiasts.
These special tattoos are available exclusively to rewards members at select locations, including cities like Chicago, Dallas-Fort Worth, Denver, Las Vegas, Los Angeles, New York, Norfolk, Orlando, Philadelphia, San Diego, Tampa, and Washington, D.C. for 7-Eleven stores, and Albuquerque, Chicago, Cincinnati, Cleveland, Columbus, Dayton, Detroit, Grand Rapids, Greenville, Indianapolis, Louisville, and Minneapolis-St. Paul for Speedway locations. This geographic spread ensures many customers can partake in the unique tongue tattoo experience.
In addition to the free Slurpees and tongue tattoos, 7-Eleven has brought back the fan-favorite Mountain Dew Infinite Swirl flavor, a refreshing blue pineapple-berry blend. This limited-time flavor is available not only as a Slurpee but also in Big Gulp and fountain drink varieties, as well as 20-ounce bottles, giving fans plenty of ways to enjoy the tropical taste.
For those who prefer to celebrate from home, 7-Eleven is offering $7.11 off a minimum $20 purchase on the 7NOW Delivery app using the promo code "711DAY" on July 11. This promotion extends the birthday cheer to customers who may not be able to visit a store in person.
Fans of the brand can also shop the special Birthday Collection capsule through 7Collection, 7-Eleven's official online merchandise shop. The collection includes T-shirts, Slurpee costumes, and other themed items that allow customers to wear their 7-Eleven pride year-round.
7-Eleven operates nearly 9,500 stores across the United States, with Speedway boasting over 460 locations in Ohio alone, the most in any state. Many of these stores participate in Free Slurpee Day, making it accessible to a broad swath of customers nationwide. In North Carolina, for example, customers in the Asheville area can visit one of three Speedway locations to enjoy the festivities. While not all locations offer the tongue tattoos, many cities across the country participate in this special perk.
Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven, summed up the spirit of the day: "There’s nothing ordinary about Slurpee Day, and this year takes it to a whole new level. We’re celebrating 98 years of 7-Eleven with our annual tradition of free small Slurpee drinks, but giving it a twist." Indeed, the addition of Tongue-toos and the return of the Mountain Dew Infinite Swirl flavor make 2025’s celebration stand out.
Beyond the free Slurpee and tongue tattoos, 7-Eleven is keeping the excitement going with a chance to win $5,000 daily through January 6, 2026, via the 7-Eleven and Speedway apps. This ongoing sweepstakes adds an element of surprise and reward that extends well beyond the birthday itself.
For customers wondering how to join the loyalty programs, it's simple and free. The 7Rewards program is accessible via the 7-Eleven app, allowing customers to scan their barcode or enter their phone number at checkout to earn points and redeem rewards like the extra free Slurpee and Tongue-toos. Similarly, the Speedy Rewards program offers comparable benefits at Speedway stores.
As temperatures soar in many parts of the country during mid-July, the timing couldn't be better for a refreshing, icy treat. Whether stopping by a local store for a free Slurpee, trying out the colorful Tongue-toos, or snagging some exclusive merchandise, 7-Eleven's Free Slurpee Day 2025 promises to be a memorable celebration of nearly a century of convenience and community.
