In the mid-90s, Subaru needed to do something to compete with the boom of SUVs for sale in North America. So they took their second-gen Legacy station wagon, beefed it up with some black body cladding and a lift kit, and voila, the Outback was born. It not only reinvented the Subaru brand but it pioneered an automotive trend we still see today. And for the last thirty years, the Outback has been a flagship for the Subaru brand. Now, the all-new 7th-generation 2026 Subaru Outback has arrived, promising to push the boundaries of this beloved model even further.
Revealed in Malibu, California on April 16, 2025, the 2026 Outback marks a significant departure from its wagon roots, leaning heavily into SUV aesthetics. While it is only 2 inches taller than the outgoing model, the new Outback showcases more SUV-like proportions, making it feel more robust and spacious. This change comes with an additional 2 cubic feet of cargo space and enhanced headroom for all passengers.
Subaru has officially ceased calling the Outback a wagon, a shift that reflects broader trends in consumer preferences. In fact, the 2026 Outback does not pass the so-called "wagon test"—its length is 2.5 times its width, and its width is 1.1 times its height, indicating that it’s too tall to be classified as a wagon. This evolution aligns with Subaru's strategy to tap into the growing SUV market.
Under the hood, the 2026 Outback continues to offer familiar options. The standard engine is a 180-horsepower 2.5-liter four-cylinder, while higher trims feature a more powerful 260-horsepower 2.4-liter turbocharged engine. Both engines are paired with Subaru's Lineartronic continuously variable transmission (CVT) and the brand's renowned Symmetrical All-Wheel Drive system.
Inside, the Outback has undergone a complete transformation. The new infotainment system is a major upgrade, featuring a modern touchscreen interface and standard wireless smartphone integration. Gone are the days of the outdated vertical display and touch-sensitive climate controls; instead, Subaru has opted for user-friendly hard buttons for climate functions, making it easier to adjust settings, even while wearing gloves.
The Outback Wilderness variant returns for the 2026 model, boasting improvements that cater to adventurous drivers. With an impressive 9.5 inches of ground clearance, enhanced approach, departure, and breakover angles, the Wilderness is ready for off-road challenges. It features an aggressive truck-like front end, unique design elements like a gear rest on the tailgate, and specialized all-terrain tires.
Subaru has also made significant strides in the safety department. The latest version of EyeSight now includes hands-free driving capabilities at speeds up to 85 miles per hour, enhancing the driving experience on long trips. This marks a new chapter for Subaru, as they strive to integrate advanced technology into their vehicles.
Despite the significant changes, Subaru has maintained the lower seating position that loyal Outback owners appreciate. The interior also reflects a focus on comfort and practicality, with new cupholders capable of holding 32-ounce bottles and a cargo area designed to accommodate various needs.
The 2026 Outback is expected to hit dealerships in early 2026, with pricing anticipated to remain in the range of $32,000 to $46,000, depending on the trim level. As Subaru prepares for the launch, it’s clear that they are aiming to attract both longtime fans and new buyers who may have previously overlooked the Outback due to its wagon-like appearance.
In a world where consumer preferences are rapidly shifting towards SUVs, the 2026 Subaru Outback represents a bold step forward for the brand. By blending the functionality and capability of the Outback with modern styling and technology, Subaru hopes to solidify its position in the competitive automotive landscape.
As the debate over the Outback's identity continues, one thing is certain: Subaru's commitment to innovation and customer satisfaction remains unwavering. The new Outback is not just a vehicle; it is a testament to the brand's evolution and its dedication to meeting the changing needs of drivers everywhere.
