2024 might not have been a year of major revolutions for Brazilian television, but it certainly delivered moments etched in the memory of viewers. From emotional grand finales of soap operas to impactful journalistic coverage, the medium offered a diverse array of content.
The year began on a heartwarming note for telenovela fans. The conclusion of “Terra e Paixão” on Globo gave audiences a happy ending for the couple Kelvin and Ramiro, played by Diego Martins and Amaury Lorenzo. Their romance, which captivated viewers throughout the narrative, culminated in a celebration reportedly overshadowing even the protagonists' finale. This union was hailed as a significant milestone for LGBTQIA+ representation in telenovelas, generating considerable buzz on social media and other media platforms. This example showcases how television narratives can positively influence society by addressing relevant issues and promoting inclusion.
Television also played a key role during significant social crises. The floods in Rio Grande do Sul, which shocked the country during the first half of the year, prompted broadcasters to dedicate extensive airtime to inform, educate, and mobilize humanitarian efforts. The on-the-ground journalism exemplified the importance of professional and quality reporting, disseminated timely and precise information to the populace. Such mobilization reinforces television's role as an indispensable public service.
2024 witnessed notable changes within the television scene. The hiring of Eliana by Globo caused significant excitement and stirred the behind-the-scenes operations of the industry. The presenter, boasting a well-established career on other networks, was received with star-status and quickly embarked on various projects across the group’s platforms, including GNT and open TV.
Another memorable event was the celebration of RedeTV!’s 25th anniversary. Despite facing challenges, the network reminisced its history during a special retrospective, revisiting key moments from its past. Tributes to Silvio Santos, a Brazilian television icon, emotionally moved audiences, uniting broadcasters to honor his legacy and cultural significance.
Nevertheless, the year wasn't without controversies. An electoral debate on TV Cultura featuring José Luiz Datena and Pablo Marçal drew negative reactions following an incident between the candidates. This episode sparked discussions on the boundaries of aggression within political contexts and the media's responsibility when covering such events.
The airing of iconic moments from the soap opera “Alma Gêmea” on “Vale a Pena Ver de Novo” stirred nostalgia, evidencing the enduring charm of television reruns, ensuring certain productions retain their timeless relevance. The telenovela genre continues to enchant viewers, provoking important discussions about society.
2024 was significant for Brazilian telenovelas, marked by new series reflecting different strategies by broadcasters. Globo’s remake of “Renascer” stood out during the prime time slot, adapted by Bruno Luperi and revisiting Benedito Ruy Barbosa's classic tale, which explored familial conflicts and rural themes. Featuring top-tier talent like Marcos Palmeira and Humberto Carrão, it was embraced by fans of nostalgic storytelling.
During the 7 PM slot, “Família é Tudo” opted for comedy and mystery, with Arlete Salles starring, aiming to reclaim the audience with light-hearted narratives. The 6 PM slot offered “No Rancho Fundo,” which presented a regionalist tale set in the northeastern sertão. Written by Mario Teixeira, it celebrated Cariri culture, tackling issues like forced marriage and the fight for freedom. This production delighted viewers who cherish stories rich in cultural identity.
Later in the year, Globo premiered “Mania de Você,” by João Emanuel Carneiro. Although struggling to engage audiences, it maintained its lead at the time slot. Towards the year’s end, new shows “Garota do Momento” and “Volta Por Cima” debuted during the 6 PM and 7 PM hours, respectively. Meanwhile, Record continued its tradition with biblical narratives, launching “Rainha da Pérsia,” written by Cristiane Cardoso, which retold ancient history through the lens of female figures, aiming to expand its engaging audience.
Simultaneously, SBT redirected its focus toward the juvenile audience with “A Caverna Encantada,” adapting Frances Hodgson Burnett’s classic work. This show, though aimed at children and teenagers, carries universal themes of renewal and hope, seeking to resonate with families.
Overall, Brazilian television's 2024 year-in-review reflects the medium's ability to adapt and respond to societal shifts, embracing diversity and addressing pressing issues. By continuing to deliver compelling stories, whether through new narratives or cherished reruns, it retains its integral place within Brazilian culture.