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Arts & Culture
02 February 2025

2024 Grammy Awards After-Party Shines Amid Wildfire Relief

Music industry unites to celebrate achievements and support wildfire-stricken communities.

Taylor Swift didn’t end her history-making Grammys night with just one look. The singer switched to a stunning gold sequin dress at Universal Music Publishing Group’s Grammys after-party on February 1, 2025. Footage quickly circulated on X, formerly known as Twitter, showing Swift mingling with guests like Ed Sheeran and Sabrina Carpenter. The dress, identified by Page Six as the $18,000 Valentino piece, boasted sequin-adorned spaghetti straps and a deep-V neckline, enhancing her already iconic fashion sense. Swift kept her signature red lip and wore her hair elegantly to the side, consistent with her red carpet appearance earlier. Notably, she started the evening clad in a custom Schiaparelli dress paired with black opera gloves, sparking initial speculation among fans about potential hints for her unannounced album, Reputation (Taylor’s Version). Swift later clarified to her avid supporters during the show, announcing plans to release The Tortured Poets Department album come April, enticing them with tantalizing details surrounding its origin connected to her past relationship with Joe Alwyn.

The annual pre-Grammy gala, which took place on February 1 at the Beverly Hilton, also addressed pressing concerns as it shifted focus to supporting communities affected by recent wildfires. Music mogul Clive Davis, host of the longstanding event, noted the 2024 gala marked 50 years since his first event tied to recording history, featuring performers like Barry Manilow. Eventually, the event evolved from celebrating individual records to becoming one of the most exclusive gatherings of music's elite. Despite the glamour and glitz, this year’s emphasis on aiding wildfire relief was palpable, with proceeds aimed at aiding recovery following the devastation caused by the wildfires. The team unveiled QR codes positioned at every table, prompting attendees to donate to the Recording Academy and MusiCares for urgent needs.

During the event, Recording Academy chief executive Harvey Mason underscored the evening’s different tone amid the backdrop of loss, stating, "This one is a little different. We aimed to use the platform to honour first responders and celebrate the resilience of this community." Musicians rallied around this cause during their performances, where Post Malone urged attendees, "Please take care of the people kicking ass on the front lines, the first responders." The harmonious blending of soul-stirring performances from legends like Joni Mitchell and newer voices like Samara Joy set the stage alight. Memorable tributes were also made to late producer Quincy Jones, with heartfelt renditions of classics like Whitney Houston’s I Will Always Love You performed by gospel singer Yolanda Adams.

Meanwhile, the upheaval from the wildfires proved impactful enough to cancel the prestigious post-Grammy bash, known for its extravagant representation of Hollywood's star power. Event creator Jason Morais found himself instead at his tranquil Cotswolds retreat, reflecting on the event's cancellation and the toll the fires took on Los Angeles, where he typically designs lavish parties for the Grammy weekend. Having worked with high-profile clients like Warner Music Group and collaborating with icons like Cher, Morais expressed his heartache for the affected communities.

"Every time we do the parties, we spend a lot of time thinking about all the detailing," Morais explained of his design approach, likening the careful planning of high-end events to interior design projects. He's known for his adeptness at creating immersive experiences, such as last year’s Grammy celebration featuring his ice-cream parlor concept for Cher's brand. But with this year's fires ravaging the beloved Malibu area, he felt it hit home more acutely than ever. "It’s heartbreaking to see the city collapsing, especially where we’ve stayed so many times," Morais lamented, showcasing his deep connection to the community.

These Grammy-related events reflect the unique coalition between the music industry and community support during crises. The balance of joy and celebration on award nights has always been intermingled with acknowledgments of hardships faced by communities, making fundraising efforts not just charitable, but personal. Amid the glamour, Jody Gerson, chairman and chief executive of Universal Music Publishing Group, was honored this year with the Recording Academy's Grammy Salute to Industry Icons Award, delivering moving speeches about the healing power of music. "Music can brighten our darkest days. And we need artists to bring light now more than ever," she remarked, emphasizing the importance of resilience through artistry.

Admittance to Davis’s event is notoriously challenging, evidenced by the star-studded guest list this year, featuring icons like Jennifer Lopez, Babyface, and Nancy Pelosi. The unifying message behind this year’s gatherings became not just about the accolades but also the strength of collaboration within the arts for societal good. The commitment from the music industry to support wildfire relief efforts shines brightly amid the challenging backdrop the area faces, and the stars leave lasting impressions on both attendees and viewers alike.