In an unprecedented move that has sent ripples across corporate America, the White House has confirmed the creation of dynamic scorecards to evaluate and rank over 500 of the nation’s largest companies based on their support for President Donald Trump’s policy agenda. The initiative, which rates firms on their loyalty and engagement with the administration’s priorities, was first reported by Axios and later confirmed by a White House official to Forbes on August 15, 2025.
The scorecards, which encompass 553 companies and trade associations, are far from static. According to the White House, they are “dynamic,” meaning they will be updated to reflect both current and future support for administration initiatives. The system evaluates a range of factors, including companies’ public statements, social media activity, press releases, video testimonials, advertisements, and even attendance at White House events. Each company is then ranked as having strong, moderate, or low support for Trump’s so-called "Big Beautiful Bill" and related policies.
The administration’s grading system is more than just a bureaucratic exercise. As one unnamed staffer told Axios, the scorecards “help us see who really goes out and helps vs. those who just come in and pay lip service.” The implication is clear: the administration is closely watching which companies are actively championing its priorities and which are sitting on the sidelines. The rankings are not set in stone, either. As the official further explained, “If groups/companies want to start advocating more now for the tax bill or additional administration priorities, we will take that into account in our grading.”
So who’s making the grade? According to both Forbes and the Latin Times, the list of “good partners” includes some of the biggest names in American business: United, Delta, Uber, DoorDash, AT&T, Cisco, Airlines for America, and the Steel Manufacturers Association. These companies have gone beyond mere compliance, taking public stances in favor of the administration’s flagship legislation and related initiatives.
Take Delta and United, for example. Both airlines praised a provision within Trump’s megabill that earmarked $12.5 billion for upgrading air traffic control systems—a move that came in the wake of a tragic accident at Reagan National Airport. Airlines for America, a major industry group, issued a statement saying it “strongly supports the One Big Beautiful Bill Act and applauds the inclusion of a critical investment of $12.5 billion in modernizing the Federal Aviation Administration's air traffic facilities, systems and infrastructure.”
Uber, meanwhile, has been particularly vocal. CEO Dara Khosrowshahi not only donated $1 million to Trump’s inaugural fund, but also publicly backed the administration’s “No Tax on Tips” policy. In a celebratory May 2025 blog post, Uber stated: “No Tax on Tips is now law. No Tax on Tips, first proposed by President Trump during his 2024 presidential campaign, is a proposal to change how tips are taxed. Now that this has become law, you won’t pay federal income taxes on your tips that are reported to the IRS on a 1099 form.”
AT&T, another top scorer, announced plans to accelerate its fiber infrastructure build-out, crediting the pro-investment policies embedded in the One Big Beautiful Bill Act passed by Congress. Cisco CEO Chuck Robbins also came out in support of the bill and its corporate tax provisions, aligning the tech giant with the administration’s economic vision.
But support for Trump’s agenda isn’t limited to these headline-makers. Apple, for instance, has committed a staggering $600 billion to domestic manufacturing, a move expected to create tens of thousands of jobs in the U.S. Amazon has invested billions in domestic cloud computing infrastructure, data centers, and rural delivery networks—investments that dovetail with the administration’s push for economic growth and job creation. Other heavyweights such as NVIDIA, IBM, and Johnson & Johnson have also ramped up their U.S. investments, all of which could earn them favorable grades from the White House.
Interestingly, the administration’s scorecards also appear to reflect recent shifts in corporate America’s approach to diversity, equity, and inclusion (DEI) initiatives. According to Forbes, companies like Amazon, Meta, and Google have scaled back their DEI programs in response to pressure from the Trump administration, moves that are likely to curry favor in the current political climate.
Not every company is basking in the administration’s good graces, however. President Trump has publicly criticized Bank of America and JPMorgan, claiming they rejected him as a customer—a charge that has fueled conservative complaints about alleged discrimination by big banks. The president also recently called for the ouster of Intel CEO Lip-Bu Tan, citing concerns about Tan’s business ties to hundreds of Chinese companies. Despite the public rebuke, reports later surfaced that the administration might be considering taking a stake in Intel, highlighting the sometimes unpredictable nature of White House-corporate relations.
The administration’s influence has extended beyond individual companies to entire industries. A striking example came when the Federal Communications Commission approved an $8 billion merger between Paramount and Skydance Media. As part of the deal, Skydance agreed to end DEI considerations in hiring, promotions, development, and compensation, and to produce news and entertainment programming that embodies “a diversity of viewpoints,” according to FCC Chair Brendan Carr.
Experts say the White House’s approach is without precedent. Cato Institute Chair Ryan Bourne told NBC News it is “unprecedented for a president to use his power to suggest CEO firings, suggest how companies should set prices and carve out firm-specific deals that directly pay the government.” The administration’s willingness to pressure companies on everything from domestic manufacturing to product ingredients (Trump even pushed Coca-Cola to bring the cane sugar version of its flagship drink to the U.S.) demonstrates the breadth of its ambitions—and the potential consequences for companies that fail to fall in line.
As the 2024 election cycle fades and Trump’s second term unfolds, the dynamic scorecards have become both a symbol and a tool of the administration’s hands-on approach to corporate America. For companies hoping to stay in the White House’s good graces, the message is clear: public support, visible engagement, and alignment with administration priorities are more important than ever. For those that don’t—or can’t—keep up, the risks are equally clear, with the potential for public criticism, lost opportunities, or even political retribution.
In a political era defined by loyalty tests and shifting alliances, the White House’s new scorecards may well set the tone for how business and government interact for years to come—raising new questions about transparency, influence, and the balance of power in American public life.
