On September 28, 2025, Vietnam’s economic landscape is abuzz with optimism and transformative energy, as both the nation’s stock market and its startup ecosystem signal fresh momentum. According to a report published by Big-Trends, recent developments point to the Vietnamese stock market being on the cusp of confirming a new upward trend. While some investors remain wary of the market’s recent volatility, experts are increasingly confident that a period of positive adjustment and recovery is imminent.
Foreign investors, in particular, are playing a crucial role in this resurgence. Their continued active participation is seen as a key factor in bolstering market confidence. As Big-Trends notes, “Foreign investors continuing active participation may help strengthen market confidence.” This influx of international capital, combined with encouraging signals from the country’s macroeconomic foundation, is expected to have a positive effect on investor psychology, creating fertile ground for further gains.
But what’s driving this renewed sense of optimism? Analysts point to a combination of factors. For one, forecasts suggest the market is poised for a rapid recovery following previous declines. This presents a window of opportunity for investors to capitalize on new breakthroughs and emerging trends. “Forecasts about a rapid recovery following previous declines are creating opportunities for investors to seize, especially as the market is experiencing new breakthroughs,” the Big-Trends report highlights.
Still, experts urge a cautious approach. The market’s recent swings have underscored the importance of vigilance and informed decision-making. “Analysts recommend investors closely monitor market information to make reasonable investment decisions,” the report advises. Maintaining a strong and patient mindset, they say, will be a decisive factor in achieving profitable outcomes in the current environment.
This message of resilience and strategic thinking is echoed in the stories of Vietnam’s burgeoning startup community—a sector that’s drawing increasing attention from both local and international observers. In a feature published by Bao Dau Tu, the influential business newspaper, the spotlight is placed on the individuals and institutions shaping Vietnam’s entrepreneurial future.
Take Nguyễn Minh, for example—a 27-year-old founder of an online education platform in Hanoi. Minh’s daily routine begins with reading the electronic version of Bao Dau Tu, seeking inspiration from the stories of entrepreneurs who have come before him. “Every story about pioneering entrepreneurs in the newspaper is like a flame that keeps me from giving up. There, I see that I’m not alone,” Minh shares, illustrating the powerful role that media can play in sustaining entrepreneurial ambition.
For more than three decades, Bao Dau Tu has been at the forefront of promoting stories about innovation, risk-taking, and business resilience. These narratives, often featuring bold projects and young faces overcoming adversity, have become a source of motivation for generations of Vietnamese entrepreneurs. The newspaper doesn’t just report on economic trends; it acts as a “guide,” broadening perspectives and opening doors to global opportunities.
This guiding role is not lost on Trần Hải Anh, the founder of a clean food startup in Ho Chi Minh City. Hải Anh recalls the pride and tangible business benefits that followed her company’s mention in Bao Dau Tu. “It wasn’t just a matter of pride—it was like a passport. After the article, we received many partnership invitations from major distributors. The press helped my small dream become widely known,” she says.
Similarly, Lê Văn Hoàng, who started a drone manufacturing business in Khánh Hòa, credits a merger and acquisition forum organized by Bao Dau Tu in Ho Chi Minh City for connecting him with a Japanese investment fund. That encounter led to his first round of capital, enabling expansion. “If it weren’t for that bridge, we might still be struggling to find our way,” Hoàng admits.
These stories are not isolated cases. They reflect a broader pattern: Bao Dau Tu doesn’t just mirror the business world—it actively shapes it. The newspaper’s influence extends beyond young founders. A rising cohort of “late-blooming” entrepreneurs, many in their fifties, are embarking on new ventures in familiar sectors such as commerce, agriculture, education, healthcare, and digital business. Unlike their younger counterparts, these entrepreneurs focus on sustainability and community value rather than rapid growth.
However, older entrepreneurs face unique challenges, from keeping pace with digital technology to overcoming psychological barriers and navigating complex legal procedures. Media coverage of their successes remains limited, often failing to fully capture the richness of their journeys. Recognizing this, Bao Dau Tu has become a steadfast ally, nurturing and amplifying the spirit of late-stage entrepreneurship.
The newspaper’s commitment goes beyond the written word. Bao Dau Tu organizes forums, awards, and large-scale events that connect fledgling ideas with investment funds and provide entrepreneurs with opportunities to learn directly from industry leaders. For thousands of young businesspeople, these events offer not just knowledge and capital, but also the confidence to believe that—with enough determination and courage—success is within reach.
As Vietnam’s Gen Z and Millennials increasingly engage with entrepreneurship and innovation, consuming digital content, podcasts, and online business forums, Bao Dau Tu is adapting its platforms to meet them where they are. The newspaper sees startups as a symbol of national spirit and is deeply involved in advocating for policy reforms to improve the business environment. Its mission now spans from traditional print to multi-platform digital media, continuing to inspire and connect the next generation of entrepreneurs.
This evolution is happening alongside broader national efforts. The Vietnamese government has launched initiatives such as Project 844, aiming to develop 600 startups and help 100 companies raise at least 2,000 billion VND (about $85.44 million) by 2025. The Asian Development Bank notes that Vietnam is well-positioned to nurture the next generation of tech unicorns, thanks to favorable policies, financial support, and a strategy for attracting talent.
Yet, challenges remain. The legal and regulatory framework for innovation is still evolving, and journalists often lack the specialized knowledge needed to cover complex fields like AI, blockchain, and fintech in depth. Additionally, coordination among media, regulators, and businesses is often fragmented, making it harder to create a truly cohesive startup ecosystem.
Despite these hurdles, the combined energy of a rising stock market and a vibrant entrepreneurial community paints a hopeful picture for Vietnam’s economic future. As both investors and innovators look to seize new opportunities, the role of media—especially pioneering outlets like Bao Dau Tu—remains central in guiding, connecting, and inspiring the nation’s next wave of success stories.
