Victoria Beckham, the pop icon turned fashion mogul, has found herself navigating both professional and personal turbulence as 2025 draws to a close. In a significant legal setback, Beckham recently lost a trademark battle in Norway against Norwegian supermodel Vendela Kirsebom’s beauty brand, Vendela Beauty. The dispute, which has highlighted the daunting intricacies of international trademark law, comes at a time when the Beckham family is also making headlines for their evolving family dynamics—most notably, a public gesture of reconciliation toward their eldest son, Brooklyn Beckham, after a prolonged period of estrangement.
According to reporting from Indonesia Berita Terbaru, Victoria Beckham’s legal team argued that Vendela Beauty’s logo was confusingly similar to her own VB logo, potentially misleading consumers. However, Norwegian authorities were unconvinced. Despite Beckham’s team presenting impressive evidence—global sales figures, features in major magazines, and a large Instagram following—the Norwegian patent office determined that her brand simply wasn’t sufficiently recognized in Norway itself. The sales data submitted covered the broader Nordic region, not Norway specifically, weakening Beckham’s claim of local market presence.
This ruling underscores a crucial reality for global brands: international fame does not automatically translate to legal protection in every territory. As the patent office noted, while Victoria Beckham is a household name worldwide, such renown “did not automatically equate to widespread recognition of her brand in Norway.” The office’s decision, as reported by Indonesia Berita Terbaru, emphasized the importance of demonstrating substantial market activity within the specific country in question. In this case, it was the lack of concrete evidence of sales and brand awareness in Norway that ultimately led to Beckham’s defeat.
Vendela Kirsebom, a well-known Norwegian model who launched her beauty brand in 2021, had filed her trademark application before Beckham’s opposition was registered. The timing of Kirsebom’s filing, paired with the local nature of her brand, gave her the upper hand in the dispute. The Norwegian ruling serves as a reminder that even the most globally recognized celebrities must engage in targeted efforts to build brand loyalty in each market they wish to protect. As the decision highlighted, “a brand’s success in one market doesn’t guarantee a similar outcome in another.”
For Victoria Beckham, this legal loss is more than a bureaucratic hiccup—it’s a lesson in the importance of understanding local market dynamics and the need for tailored strategies when expanding a brand internationally. Protecting intellectual property across borders remains a complex and often unpredictable process, dependent on a patchwork of national laws and the ability to provide hard evidence of market penetration. As the fashion and beauty industries grow ever more interconnected, these challenges are likely to become more common for even the most established names.
Yet, even as Beckham contends with professional adversity, her personal life is making headlines for a very different reason. In recent weeks, subtle but significant signs have emerged suggesting a thaw in the much-publicized rift between Victoria, her husband David Beckham, and their eldest son Brooklyn. According to coverage by The Weekender and Indonesia Berita Terbaru, rumors of family tension have swirled for nearly a year, fueled by Brooklyn and his wife Nicola Peltz’s conspicuous absence from major Beckham family events—including David’s 50th birthday celebration and Victoria’s Paris Fashion Week shows. The couple also notably skipped the London premiere of Victoria’s Netflix documentary, despite having attended the premiere of David’s in 2023.
The family drama has played out, in part, on social media. Brooklyn’s siblings, Romeo and Cruz, reportedly unfollowed him on Instagram. Brooklyn, for his part, has largely remained silent on the rift, though he did publicly wish his youngest sister Harper a happy birthday in July, posting a family photo with the caption, “Happy birthday Harper we love u x.” According to The Weekender, speculation about the origins of the feud dates back to Brooklyn and Nicola’s wedding in 2022, when Nicola famously wore a Valentino gown rather than a creation from Victoria’s own fashion label.
However, recent developments suggest the ice may be melting. Victoria and David Beckham have publicly praised Brooklyn’s cooking skills on social media, with Victoria liking a video of Brooklyn making buttermilk pancakes—a move interpreted by many fans as an olive branch. While such gestures may seem minor, in the context of a family as scrutinized as the Beckhams, they carry significant weight. The couple’s public acknowledgment of Brooklyn, especially after his absence from family events and the reported vow renewal ceremony in Westchester County to which the Beckhams were not invited, signals a possible shift toward reconciliation.
Victoria herself has addressed the rumors and the family’s approach to conflict in a recent appearance on the Call Her Daddy podcast. “I mean, we’re such a close family and, you know, communication is key and we always let them know that anything that they want to talk about, you know, this is a safe forum. You know, that’s really important,” she said. Beckham emphasized that, while the family remains supportive, each child must “go on their journeys themselves.” She added, “We’ve always been that way with the kids. And I’m excited for them, they’re all very different. They all like to do different things.”
Amid these personal and professional developments, Victoria has also shared glimpses of her everyday life—posting a photo of a kitchen injury and discussing her children’s public careers. These candid moments offer a reminder that, despite their celebrity, the Beckhams grapple with the same blend of professional pressures and family complexities as any other household—albeit under a much brighter spotlight.
Brooklyn, meanwhile, has remained largely out of the fray, choosing to focus on his ventures in cooking and entrepreneurship. When approached by a reporter about his mother’s documentary series, he demurred, saying, “Me and her, we just do our thing, we just keep our heads down and work. And we’re happy. Everyone is always going to say rubbish.”
As the Beckhams continue to balance public scrutiny, business ambitions, and family ties, their story is a vivid illustration of how fame magnifies both triumphs and tribulations. The recent trademark defeat in Norway serves as a cautionary tale for global brands, while the family’s tentative steps toward reconciliation remind us that, in the end, even the most public of families must find their own way through private challenges.
