Teddy Swims And Bay Area Stars Ignite Super Bowl LX Festivities

Super Bowl LX isn’t just about the clash between the New England Patriots and the Seattle Seahawks—this year, it’s a full-blown cultural phenomenon sweeping across the Bay Area. With Grammy-nominated Teddy Swims headlining the official Tailgate Concert at Levi’s Stadium and Oakland bursting with more than 25 local events, football fans and music lovers alike are in for a weekend they won’t soon forget.

On February 8, 2026, the action kicks off at Levi’s Stadium in Santa Clara, California, where the NFL has pulled out all the stops for its “ultimate pregame party.” Teddy Swims, whose real name is Jaten Dimsdale, will take the stage at 3:50 p.m. ET, just moments before the Patriots and Seahawks square off for championship glory. For those unable to snag a ticket, there’s no reason to miss out: Swims’ performance will be livestreamed on Peacock and broadcast across 120 iHeartRadio stations nationwide, as well as via the iHeartRadio app.

“The Super Bowl is one of those events I grew up watching with my dad and brothers and have always dreamed of being at and performing,” Swims told the NFL. “Coming from a football family—I played and watched my whole life—the Super Bowl was a favorite pastime for me and my family to get around and hang together. It’s an honor to be a part of it and kick off the game!”

It’s a milestone moment for Swims, who’s enjoyed a meteoric rise in the world of pop and R&B. His smash hit “Lose Control” not only soared to No. 1 on the Billboard Hot 100 but also became the longest-charting song in the chart’s storied history. With billions of streams and sold-out tours under his belt, Swims is no stranger to big stages—but even he admits, this one feels special.

But Swims won’t be the only star lighting up the Levi’s Stadium campus. Bay Area hip-hop artist LaRussell will open the Tailgate Concert, bringing a strong local flavor to the festivities. LaRussell’s role doesn’t end there—he’ll also serve as the in-stadium house band during the game itself, ensuring that the party vibe continues from the first note to the final whistle.

The entertainment doesn’t stop with the pregame show. NBC’s coverage of Super Bowl LX begins at noon ET, guiding fans through a jam-packed day of music and football. Multi-platinum artist Charlie Puth will deliver the U.S. National Anthem, setting the tone for the afternoon. Brandi Carlile, an eleven-time Grammy winner, is set to sing “America the Beautiful,” while Grammy-winning Coco Jones will perform “Lift Every Voice and Sing,” a song deeply rooted in American history and tradition.

Then, of course, comes the much-anticipated halftime show. International superstar Bad Bunny will take center stage, promising a performance that’s sure to be talked about long after the last touchdown. The Puerto Rican sensation’s global appeal and signature sound are expected to electrify the stadium and millions of viewers worldwide. As if that weren’t enough, the Super Bowl LX Opening Ceremony will feature a special performance by Green Day, adding a rock edge to the day’s musical lineup.

Yet, while Levi’s Stadium hosts the main event, the spirit of Super Bowl LX is rippling far beyond Santa Clara. Oakland, affectionately known as “The Town,” is making sure it’s not left on the sidelines. Over the course of Super Bowl week, more than 25 events are drawing locals and visitors alike to celebrate in style. From watch parties to concerts, Oakland is showing off its legendary food, culture, and diversity.

“There is so much to do,” said Vicky Servin, founder of Baddies y Banda. “If I can represent for Oakland, that’s a win on my end. We are not being left out. We are creating spaces for ourselves as well.”

This year, “Benito Bowls”—events inspired by Bad Bunny’s halftime show rather than the game itself—are popping up throughout Oakland. Servin herself is hosting one at Fluid510, where football, music, culture, and community come together in a vibrant celebration. “This is a huge fiesta,” she explained. “It’s a unique event where we are celebrating culture loudly and unapologetically, especially in this climate where we are being told to make ourselves smaller, but here we are at the world’s biggest stage.”

Oakland’s lineup of Super Bowl festivities is as diverse as the city itself. On February 7, a family-style food fest at the Oakland Arena will showcase local chefs and artists, including rapper LaRussell, who’s pulling double duty as both a performer in Oakland and at Levi’s Stadium. The city will also host the only official NFL watch party on Super Bowl Sunday at the Henry J. Kaiser Center, plus the Divine 9 and HBCU Flag Football Classic—an event celebrating historically Black colleges and universities and their vibrant traditions.

“We are known for our food, for our culture, for our diversity,” said Visit Oakland CEO Peter Gamez. “It’s in our music and it’s showing with the events that are going on in Oakland this week.”

For those who can’t get enough of the Super Bowl experience, the Bay Area is the place to be. Whether you’re a die-hard Patriots or Seahawks fan, a music lover chasing the next big performance, or a local looking to soak up the city’s energy, there’s something for everyone. The NFL’s strategy to blend world-class football with top-tier entertainment is on full display this year, and the fans are reaping the rewards.

It’s not every day that the worlds of sports and music collide so spectacularly. The Super Bowl LX Tailgate Concert, the star-studded halftime show, and Oakland’s grassroots celebrations all point to a new era for America’s biggest sporting event—one where the game is just the beginning of the story. As the hours tick down to kickoff, anticipation is at a fever pitch, and the Bay Area is buzzing with excitement.

For Teddy Swims, LaRussell, and the countless fans flocking to the region, this Super Bowl is more than a football game—it’s a celebration of community, culture, and the power of coming together. Whether you’re tuning in for the gridiron action, the chart-topping music, or the unforgettable atmosphere, Super Bowl LX promises to be one for the ages.

As the festivities unfold and the stadium lights shine bright, one thing’s for sure: the Bay Area is ready to deliver an unforgettable Super Bowl Sunday, both on and off the field.