Swedish textile technology firm imogo is making headlines as it prepares to bring its sustainable spray-dyeing innovation, the Dye-Max system, to the global stage at ITMA Asia + CITME 2025 in Singapore. The event, set to run from October 28 to 31, 2025, marks a significant milestone for the company, following a flurry of activity in Sweden and Asia, including the launch of a new showroom, a strategic partnership with a major workwear brand, and a successful installation in Bangladesh.
At the heart of imogo’s pitch is its Dye-Max technology, a sophisticated system that uses a series of precision spray nozzles and a patented pro-speed valve to deliver dye evenly and efficiently to textiles. The result, according to both Textile World and imogo AB, is a dramatic reduction in resource use compared to conventional jet dyeing—achieving a liquor ratio as low as 0.5 litres per kilo of fabric. This is no small feat in an industry notorious for its water and chemical consumption.
Imogo’s Dye-Max system isn’t just about saving water. The technology slashes the need for auxiliary chemicals and produces far less wastewater, requiring only 20 litres for wash at changeovers. The low liquid content in the treated fabric also means less energy is needed for fixation, all while maintaining industry standards for quality and fabric performance. What’s more, the system is designed to work seamlessly with existing dyeing lines and traditional dyes at room temperature, making it a practical upgrade for textile producers around the world.
This pragmatic approach is part of what’s fueling imogo’s rapid expansion. The company recently opened a state-of-the-art showroom and test centre at 7H Färgeri in Kinnahult, Sweden. The facility is more than just a demonstration space—it’s a hub for technical training, collaborative trials, and joint development projects. As imogo CEO Joacim Wellander put it, “With this showroom, we are creating a platform for dialogue and collaboration with textile producers, brands, and research partners. It enables visitors to see the technology in operation, understand the business impact, and explore how innovation can drive transformation in their value chain.”
Imogo’s ambitions extend far beyond Sweden. In Bangladesh, the company successfully installed a Dye-Max unit at Chorka Textile, a key supplier for retail giant H&M under its Green Fashion Initiative. The project, handled by imogo’s own team, delivered quality results swiftly and was hailed as a proof point for the technology’s readiness. “This installation clearly proves that our technology is ready for the global market after years of development and fine-tuning, and working in Bangladesh taught us a lot,” said Christian Moore, executive partner and board member of imogo, on October 20, 2025. “We look forward to discussing the opportunities that our technology can provide to mills around the world in Singapore.”
Imogo isn’t going it alone. The company has attracted the support of Swedish workwear specialist Blåkläder, which operates fully owned factories in Sri Lanka, Myanmar, and Bangladesh, employs over 8,000 people, and boasts an annual turnover of SEK 2.7 billion. Blåkläder, already a leader in sustainable practices through its use of dope dyeing for polyester, sees imogo’s innovation as the next logical step for natural fibers like cotton, linen, and viscose.
Anders Carlsson, Managing Director of Blåkläder, didn’t mince words about the stakes. “Since most of the environmental impact from clothing occurs during manufacturing, it’s vital to develop methods that reduce resource consumption,” he said on October 20, 2025. “Imogo’s groundbreaking technology addresses several of the industry’s toughest sustainability challenges and we naturally want to support that.” Carlsson also emphasized the company’s strategy of building long-term, trust-based relationships with a select group of textile producers—ninety percent of Blåkläder’s fabric comes from just ten carefully chosen suppliers. This, he argued, puts them in a strong position to influence sustainability efforts throughout the value chain.
The environmental argument for imogo’s technology is compelling. Conventional jet dyeing, long the industry standard, is water- and energy-intensive, often requiring vast quantities of chemicals and producing significant volumes of wastewater. Imogo’s Dye-Max system, with its ultra-low liquor ratio and efficient spray process, offers a stark contrast. The system’s design ensures that all chemicals are used in the process, minimizing waste, while the reduced water and energy requirements could help textile mills cut costs and comply with tightening environmental regulations.
For brands like H&M, which are under increasing pressure to clean up their supply chains, solutions like Dye-Max present a promising path forward. The Green Fashion Initiative, under which Chorka Textile’s installation was completed, is just one example of how major retailers are pushing suppliers to adopt greener practices. As more brands set ambitious sustainability targets, technologies that can deliver measurable reductions in resource use are likely to see soaring demand.
Imogo’s approach also reflects a broader shift in the textile industry toward greater transparency and collaboration. The company’s new showroom in Sweden is open to textile producers, brands, and research partners from around the world, offering live demonstrations and the chance to test the technology firsthand. This openness is designed to foster dialogue and accelerate the adoption of sustainable practices across the sector.
As imogo gears up for its appearance at ITMA Asia + CITME in Singapore—where it will share exhibition space with ACG Kinna at stand D106 in Hall 6—the company is keen to showcase not just the technical merits of Dye-Max, but its potential to drive real, lasting change. “The installation was handled by our own team and quality results were quickly achieved,” Moore noted, underscoring the system’s practicality and scalability. “We look forward to discussing the opportunities that our technology can provide to mills around the world in Singapore.”
With support from industry heavyweights like Blåkläder and a successful track record in both Europe and Asia, imogo is betting that its blend of technical innovation and collaborative spirit will resonate with textile producers facing mounting environmental and economic pressures. The company’s vision—of a cleaner, more efficient, and more sustainable textile industry—may soon be within reach, thanks to a little Swedish ingenuity and a lot of hard work.
As the doors open at ITMA Asia + CITME 2025, all eyes will be on imogo’s Dye-Max system and its promise to reshape the future of textile dyeing for good.
