Salesforce, the global leader in cloud-based software for sales, service, and marketing, has announced a significant commitment to Mexico, unveiling plans to invest US$1 billion in its operations there over the next five years. The news, revealed on October 9, 2025, marks a major step in the company’s expansion across Latin America, as it seeks to tap into the region’s burgeoning talent pool and meet the growing demand for autonomous artificial intelligence solutions.
The heart of Salesforce’s new investment is a sprawling, five-story office in Mexico City’s upscale Polanco district, situated within the Miyana II building. With room for up to 2,000 employees, the office is set to become a nerve center for the company’s regional ambitions. But this isn’t just about office space and new hires. The investment will also establish a Global Delivery Center, a hub designed to provide consulting services in English, Spanish, and Portuguese to clients throughout the Americas, according to Salesforce’s official statement.
At the core of this initiative is Salesforce’s Agentforce platform, which enables organizations to deploy autonomous AI agents—digital workers capable of handling customer service, sales, and operational tasks. The company describes its vision as ushering in the “Agentic Enterprise,” where human employees and AI agents collaborate seamlessly to transform industries. Marc Benioff, Chair and CEO of Salesforce, put it plainly: “Mexico is home to some of the world’s most innovative companies and it’s becoming an important hub for enterprises embracing the agentic future.” He went on to describe the US$1 billion pledge as “a commitment to Mexico as a key market for AI-powered growth — supporting the incredible talent, customers and partners who are shaping the next generation of digital leadership across Latin America.”
Salesforce’s presence in Mexico isn’t new; the company has operated there since 2006, serving high-profile clients such as theme park operator Xcaret, food manufacturer Grupo Bafar, and beverage giant FEMSA. Its network of around 1,000 regional partners and resellers has laid a strong foundation, but this latest move signals a dramatic scaling up of ambition. The Global Delivery Center will focus on rolling out Agentforce, which leverages large language models (LLMs) to process natural language queries and perform tasks like responding to customer inquiries, updating records, and generating reports—often without the need for human intervention at each step.
Several leading organizations are already piloting Agentforce with the support of Salesforce’s new center. These include Globo, the Brazilian media powerhouse; Grupo Falabella, a retail giant from Chile; and Protección, a Colombian pensions and investment manager. The center will provide these clients with both implementation support and ongoing consulting, ensuring that the transition to more autonomous business models is as smooth as possible.
Phil Sebok, Country Manager for Salesforce Mexico, summed up the company’s approach: “Agentforce is the catalyst for transformation, helping organisations in Mexico and throughout the region become Agentic Enterprises.” He added, “This investment sets us up to help companies augment human workforces with agents to create new opportunities, revenue streams and ways of working.”
It’s not just the private sector that’s taking notice. Marcelo Ebrard, Secretary of Economy for Mexico’s Secretariat of Economy, highlighted the broader impact: “Salesforce’s commitment to expanding its investment in Mexico highlights the strength of our economy and the exceptional talent we have.” He emphasized that the investment “will not only create jobs and build AI skills within Mexico but will also position our country as a key consultancy hub for markets across Latin America on AI agents and more.”
Salesforce is also looking to foster the next generation of tech talent. As part of its broader workforce development strategy, the company is committing US$250,000 to Amigos de Filantrofilia, a Mexican non-profit, to support AI education programs for students. The aim is to build technical skills related to AI implementation and management, ensuring that the workforce keeps pace with the rapidly evolving demands of the digital economy.
All of this is unfolding against a backdrop of shifting economic conditions in Mexico. On the same day as Salesforce’s announcement, it was reported that Mexico’s annual inflation rate had ticked up to 3.76% in September 2025, rising from 3.57% in August. According to data from the national statistics institute, the figure was just under the 3.78% median analyst estimate surveyed by Bloomberg. The increase came on the heels of the central bank’s (Banxico) tenth consecutive interest rate cut, delivered late in September 2025—a clear sign that policymakers are still trying to balance growth and price stability.
The slightly lower-than-expected inflation offers some breathing room for businesses and consumers alike. While any uptick in consumer prices can cause concern, staying below the central bank’s target range top is reassuring for investors and companies looking to expand in Mexico. For Salesforce, the timing couldn’t be better. The company is betting that its investment, coupled with Mexico’s stable macroeconomic environment and skilled workforce, will help it capture a bigger share of the Latin American market for AI and cloud-based business solutions.
So, what’s driving this surge in technological investment in Mexico and Latin America more broadly? For one, the region’s enterprises are increasingly eager to adopt cutting-edge digital tools, not just to keep up with global competition but to leapfrog into new ways of working. Autonomous agents, like those enabled by Agentforce, promise to streamline operations, reduce costs, and improve customer experiences—goals that resonate across industries from retail to finance to entertainment.
There’s also the question of talent. Mexico’s universities and tech institutes have been churning out highly skilled graduates in engineering, data science, and related fields. With companies like Salesforce investing in upskilling and education, the pipeline of qualified professionals is only set to grow. This virtuous cycle—where investment begets talent, which in turn attracts more investment—could see Mexico cement its role as a regional tech powerhouse.
Of course, challenges remain. The rapid adoption of AI and automation raises important questions about the future of work, job displacement, and the need for continual learning. But Salesforce’s approach, emphasizing collaboration between humans and AI agents rather than outright replacement, offers a more optimistic vision. As Marc Benioff put it, the goal is to “accelerate the rise of Agentic Enterprises, with humans and AI agents collaborating to transform industries and drive unprecedented levels of productivity, efficiency and customer success.”
As Mexico navigates its economic landscape—balancing inflation, interest rates, and the demands of a digital future—the Salesforce investment stands out as a bold bet on the country’s potential. With new jobs, expanded educational opportunities, and a growing reputation as a regional consultancy hub, Mexico’s tech sector is poised for a transformative decade. The world will be watching to see just how far this partnership between human ingenuity and artificial intelligence can go.
