Morocco E Commerce Market Grows With Saudi Partnership

Morocco's e-commerce sector is on the cusp of a new era, as recent reports and high-level diplomatic meetings signal both robust domestic growth and deepening international cooperation. According to a comprehensive study published by Research and Markets on February 1, 2026, the Moroccan business-to-consumer (B2C) e-commerce market is expected to reach a value of 3.17 billion US dollars by the end of 2025. Even more striking, projections indicate that this figure will climb steadily, with an average annual growth rate of 2.6% until 2029, ultimately reaching approximately 3.51 billion dollars.

This optimistic outlook comes on the heels of a strong period for Moroccan e-commerce. Between 2020 and 2024, the sector posted a compound annual growth rate of 2.3%, a noteworthy achievement given the global economic headwinds and shifting consumer behaviors that marked the era. The report, which analyzes more than eighty key performance indicators, attributes this resilience to several factors—chief among them the expansion of internet infrastructure, the digital transformation of retail, and a growing embrace of online commerce by both businesses and consumers.

But the story doesn’t end with numbers. The Research and Markets report delves into the nuts and bolts of the Moroccan digital marketplace, mapping out the sectors driving this growth. Retail stands out, with online sales of clothing, cosmetics, electronics, and home appliances leading the charge. The travel and hospitality industries have also gone digital, with more Moroccans booking flights, trains, and hotels online. Meanwhile, services like online food delivery, digital media, entertainment, healthcare, and technology are carving out ever-larger slices of the e-commerce pie.

What’s fueling this expansion? The answer, according to the report, is a cocktail of strategic investments and changing consumer habits. Increased spending on digital marketing, the rollout of sophisticated online payment solutions, improvements in logistics, and the adoption of customer service technologies have all played a role. The market has become more sophisticated, too, with a growing reliance on digital platforms for both product delivery and service provision. Direct-to-consumer websites, aggregator apps, and peer-to-peer commerce platforms have diversified the ways Moroccans shop and sell online.

Demographics matter, too. The report highlights how factors like age, income, and gender shape online purchasing decisions. Younger consumers, in particular, are leading a rapid shift toward digital and mobile payments, moving away from traditional cash transactions. This trend points to a marketplace increasingly ready to embrace digital innovation and new forms of commerce.

For investors and business leaders, the message is clear: Morocco’s e-commerce future looks bright. The report identifies retail, travel, and technology as particularly attractive sectors for new investment. There are significant opportunities to boost sales through diverse digital channels and to tap into both domestic and international revenue streams. By studying consumer behavior and tailoring offerings accordingly, companies can sharpen their competitive edge and position themselves for long-term growth.

On the international stage, Morocco is not going it alone. In a significant diplomatic development, Saudi Arabia and Morocco have stepped up efforts to deepen their economic and digital ties. On February 1, 2026, Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef met with Catherine Rayche, Morocco’s Minister of Digital Economy and Entrepreneurship, to discuss the burgeoning e-commerce relationship between their two countries. The meeting underscored the rise in e-commerce transactions across industry and trade sectors, and both sides expressed a keen interest in expanding cooperation in digital transformation and e-commerce platform investment.

According to Akhbaar24, the ministers reviewed strategies to enhance collaboration, focusing on the development of digital infrastructure as a foundation for future growth. The Saudi side emphasized the importance of investing in robust e-commerce platforms to support the sector’s expansion. Discussions also covered joint initiatives and future plans aimed at broadening electronic trade relations between Saudi Arabia and Morocco. The meeting reflected a shared vision: that closer cooperation in technology and commerce could drive mutual economic benefits and open up new avenues for business.

Minister Al-Khorayef took the opportunity to spotlight Saudi Arabia’s own competitive advantages, such as its strategic geographic location connecting three continents, advanced infrastructure, competitive energy prices, and a network of modern industrial cities. He also pointed to the kingdom’s qualified workforce, streamlined government procedures, and a host of incentives designed to attract both local and international investors. These factors, he argued, make Saudi Arabia a promising hub for global investment—a message that resonates as both countries look to strengthen their partnership in the digital economy.

The Moroccan side, for its part, showcased the country’s ongoing digital transformation and its commitment to fostering innovation. The ministers discussed ways to further develop advanced manufacturing and to build up human capital in the industry and mining sectors, ensuring that workers are equipped with cutting-edge skills in line with global best practices. By pooling resources and expertise, Morocco and Saudi Arabia aim to create a fertile environment for joint ventures and cross-border e-commerce initiatives.

Back at home, Moroccan businesses are already reaping the benefits of the digital shift. The Research and Markets report notes that the availability of detailed data and analytics is giving companies a scientific basis for strategic decision-making. These insights are helping firms to support expansion plans, fine-tune their offerings, and respond more nimbly to the evolving needs of consumers. The report’s findings suggest that as digital adoption accelerates, Moroccan companies will be well-placed to compete on both regional and global stages.

Looking ahead, the outlook for Morocco’s e-commerce sector is one of cautious optimism. The combination of steady domestic growth, increasing digital sophistication, and enhanced international collaboration—especially with economic heavyweights like Saudi Arabia—bodes well for the future. As the market continues to evolve, businesses and investors alike will be watching closely, eager to seize the opportunities that Morocco’s digital transformation promises to deliver.

With clear signs of momentum and a growing web of international partnerships, Morocco’s e-commerce sector stands as a testament to the power of innovation, investment, and cross-border cooperation in shaping the economies of tomorrow.