On a bustling September day in 2025, the usually busy Bangna-Trad intersection at kilometer 7, right outside the Krungsri Auto headquarters, took on a distinctly electrified atmosphere. The occasion? The much-anticipated 'Krungsri Auto Ultimate Test Drive & Ride 2025' event, an automotive gathering that drew industry insiders, car enthusiasts, and curious onlookers alike. For Krungsri Auto, a leading player in Thailand’s automotive finance sector, this was more than just a showcase—it was a statement about the future of driving, and the numbers spoke volumes.
According to Prachachat, the event featured three of the most sought-after electric vehicle (EV) models currently making waves in the market: the Tesla Model Y, JAECOO 6 EV, and BYD Sealion 7. Each of these cars, representing three different brands, sat gleaming and ready for action, promising participants not only a glimpse into the future of mobility but a hands-on experience with cutting-edge technology. The anticipation was palpable as the first attendees lined up for their test drive slots.
Krungsri Auto’s president of automotive lending business, Khongsin Kongka, expressed his delight at the overwhelming turnout. He revealed that more than 400 participants registered, resulting in a staggering 1,353 test drives completed throughout the day—tripling the number recorded at the previous year’s event. The sheer scale of engagement underscored a remarkable surge in public interest, particularly in electric vehicles. “The electric vehicle segment continues to be strong, with test drives up more than 16% from last year, reinforcing our position as the top choice for car users who want their needs truly met,” Khongsin was quoted as saying by Prachachat.
This surge in enthusiasm for EVs wasn’t just a fleeting trend. The numbers from the event painted a clear picture: electric vehicles are rapidly becoming the centerpiece of the Thai automotive landscape. Tesla’s Model Y, with its reputation for innovation and performance, drew a steady stream of eager drivers. The JAECOO 6 EV, a newer contender, impressed attendees with its blend of affordability and modern features, while the BYD Sealion 7 showcased the rapid advancements being made by Chinese automakers in the EV space. The event’s organizers had set out to offer 400 test drive slots, but the total distance covered—an impressive 1,353 kilometers over three distinct routes—hinted at the energy and excitement that permeated the day.
But what truly set this event apart wasn’t just the cars or the numbers. Krungsri Auto implemented a “Win-Win Value Exchange” system, a novel approach designed to enhance the experience for both customers and business partners. This system, as described by Prachachat, provided crucial opportunities for value sharing—not just between Krungsri Auto and its clients, but also for dealers and lifestyle product providers who cater to car users. The event thus became a platform for expanding customer bases, building new business connections, and introducing attendees to a wider ecosystem of automotive-related services and products. In short, it was a win-win for everyone involved.
Dealers and partners seized the opportunity to engage with a highly targeted audience, many of whom were actively considering their next vehicle purchase. The event’s structure allowed for meaningful exchanges between brands and consumers, with test drives serving as the centerpiece of an immersive, hands-on experience. For attendees, it wasn’t just about getting behind the wheel—it was about discovering the full range of services, accessories, and lifestyle enhancements that come with modern car ownership.
The broader context of the event also speaks to larger trends in the Thai automotive market. The rapid growth in EV interest is part of a global shift toward cleaner, more sustainable transportation. In Thailand, government incentives and increased investment in charging infrastructure have made EVs more accessible than ever. The presence of international heavyweights like Tesla alongside up-and-coming brands such as JAECOO and BYD reflects a market in transition, where consumers are presented with more choices and better technology at competitive prices.
The Krungsri Auto Ultimate Test Drive & Ride 2025 event didn’t just highlight the popularity of electric vehicles—it underscored the importance of community and collaboration in shaping the future of mobility. By bringing together carmakers, dealers, service providers, and consumers in one vibrant space, Krungsri Auto demonstrated its commitment to building a comprehensive ecosystem for car users. As Khongsin Kongka emphasized, the company’s role extends beyond financing; it’s about creating an environment where every aspect of car ownership is supported and enhanced.
For many participants, the event was a rare chance to compare leading EV models side by side. The Tesla Model Y, already a global favorite, impressed with its smooth acceleration and sleek design. The JAECOO 6 EV, while less familiar to some, garnered praise for its user-friendly features and competitive pricing. Meanwhile, the BYD Sealion 7—representing the latest in Chinese automotive innovation—turned heads with its spacious interior and advanced safety systems. Attendees left with a deeper understanding of what each brand had to offer, and many reported that the experience would play a key role in their next vehicle decision.
Looking ahead, the success of the Krungsri Auto Ultimate Test Drive & Ride 2025 hints at even bigger things to come. The event’s popularity suggests that Thai consumers are not only ready for the electric revolution—they’re eager to embrace it. Krungsri Auto’s approach, blending cutting-edge vehicles with a holistic support network, may well serve as a model for other companies looking to thrive in this rapidly evolving landscape.
It’s worth noting that the event’s impact extended beyond the immediate participants. By showcasing the latest EV technology and fostering meaningful connections, Krungsri Auto helped to raise awareness and spark conversations about the future of driving in Thailand. For many, the event was a glimpse of what’s possible when innovation, collaboration, and customer-centric thinking come together.
As the sun set over the Bangna-Trad intersection, the last test drives wrapped up and the buzz of conversation lingered. For Krungsri Auto, its partners, and hundreds of attendees, the day had been more than just a showcase—it was a shared journey into the future of mobility, one test drive at a time.
