Jennifer Garner’s Once Upon A Farm Goes Public

Once Upon a Farm, the organic baby and kids food brand co-founded by actor Jennifer Garner, is set to make its highly anticipated debut on the New York Stock Exchange (NYSE) this Friday, February 7, 2026. The Berkeley, California-based company, known for its cold-pressed pouches, frozen meals, oat bars, and other nutritious offerings for children, priced its initial public offering (IPO) at $18 per share—right in the middle of its targeted $17 to $19 range. This move values the company at approximately $724 million, according to its prospectus, and marks a significant moment not just for the brand, but for the broader IPO market, which is showing signs of renewed vitality after a years-long slump.

The IPO, which raised nearly $198 million for Once Upon a Farm and its investors, offered around 11 million shares to the public. Trading will commence under the ticker symbol OFRM. The offering is being managed by financial heavyweights Goldman Sachs and J.P. Morgan, who served as joint lead book-running managers, according to Reuters.

Founded in 2015 by Cassandra Curtis and Ari Raz, Once Upon a Farm began as a small venture with a big idea: to provide organic, nutritious, and transparent food options for children. Jennifer Garner, the renowned actor, joined as co-founder and chief brand officer in 2017, bringing both star power and a passionate commitment to the company’s mission. John Foraker, former CEO of Annie’s—a well-known organic food brand—also came on board as co-founder and CEO that same year, rounding out a leadership team with deep experience in both food and brand-building.

Since its inception, the company has grown rapidly, expanding its product line to include not only cold-pressed fruit and vegetable blends, but also puffed snacks and refrigerated bars. Today, Once Upon a Farm’s products can be found in about 25,000 stores across the United States, including major grocery chains. The company’s focus on organic ingredients and nutrition transparency has resonated with a new generation of parents increasingly concerned about what goes into their children’s food. Industry experts, as reported by Reuters, note that the shift toward organic and health-focused diets continues to shape consumer buying habits, benefiting brands like Once Upon a Farm that place nutrition and clean ingredients front and center.

Financially, the company has shown impressive growth, with annual sales reaching $157 million in 2024—up from $94 million the previous year, as highlighted by Inc. However, like many young companies in the food sector, Once Upon a Farm continues to operate at a loss. Its investors include S2G Ventures, Cambridge Companies SPG, and Cavu Consumer Partners, the latter of which has also backed brands such as Oatly and Poppi.

The journey to the public markets wasn’t without its hurdles. Once Upon a Farm initially intended to go public in the fall of 2025, but those plans were derailed by the longest government shutdown in U.S. history, which delayed their IPO until now. The company’s successful offering is viewed by many as a bellwether for other consumer brands considering public listings, especially in a market that has seen considerable volatility and uncertainty over the past few years. According to Inc., other companies such as Bob’s Discount Furniture and Jersey Mike’s are also eyeing public offerings, suggesting that 2026 could be a breakout year for the IPO market.

But the road ahead is not without challenges. In its prospectus, Once Upon a Farm warned that trade barriers in Mexico and South America—regions from which it sources a significant share of its fruit and vegetable ingredients—could cause supply shortages and raise costs. This is a common concern for food companies with global supply chains, especially as trade tensions and tariffs remain unpredictable. Analysts caution that such external pressures could weigh on consumer brands exposed to cross-border logistics, even as demand for organic and healthy food options grows.

The timing of the IPO is notable as well. Food products are currently under scrutiny by both consumers and government officials, with rising grocery prices making shoppers more sensitive to cost and value. As Axios pointed out, the Once Upon a Farm IPO offers a glimpse into investor appetite for branded food products at a time when many households are feeling the pinch at the checkout counter. The company is betting that its focus on organic, high-quality ingredients will continue to attract parents willing to pay a premium for healthier options for their children.

Jennifer Garner’s involvement has certainly helped raise the company’s profile, but as Inc. notes, celebrity-backed brands have a mixed track record on the public markets. Jessica Alba’s The Honest Company, for example, went public in 2021 at $16 a share and a $1.44 billion valuation, only to see its stock price tumble to about $2 in subsequent years. Similarly, MNTN, with Ryan Reynolds as chief creative officer, saw its stock halve after its own IPO. “There’s an eight out of 11 chance that you will lose your money in a celebrity IPO,” Josef Schuster, founder and CEO of stock-tracking firm Ipox Schuster, told Bloomberg earlier this year. Once Upon a Farm, however, is aiming to buck that trend by emphasizing its mission, product innovation, and strong leadership team rather than relying solely on celebrity appeal.

Looking at the broader market, the successful debut of Once Upon a Farm is being watched closely by investors and analysts alike. The IPO market, which experienced a prolonged slump beginning in the early 2020s, began to show signs of recovery in late 2025 as pent-up demand and a pipeline of high-profile companies started to come to fruition. The performance of Once Upon a Farm’s stock in its first days of trading could set the tone for other consumer brands hoping to tap into public markets in the months ahead.

Ultimately, the story of Once Upon a Farm is about more than just numbers and stock prices. It’s about a company that started with a simple mission—feeding kids better food—and grew into a national brand at the intersection of celebrity, nutrition, and consumer trends. With its IPO, the company is entering a new chapter, facing both opportunities and risks as it seeks to expand its reach and solidify its place in the competitive world of children’s nutrition.

As the opening bell rings on the NYSE this Friday, all eyes will be on OFRM to see how the market responds to a brand that’s betting big on the future of healthy, organic food for kids—and on the enduring appeal of a mission-driven business, even in an era of economic uncertainty.