The race to dominate the artificial intelligence (AI) era is heating up, and nowhere is this more apparent than at Alphabet, Google’s parent company. On November 7, 2025, Alphabet reported its third-quarter earnings, and the numbers were nothing short of historic. Revenue soared to $102 billion for the first time, a milestone that not only exceeded market expectations but also cemented Alphabet’s place at the forefront of the technology sector’s transformation. The company’s core business, Google Search, delivered a 15% year-over-year revenue increase, reaching $56.6 billion for the quarter, according to multiple reports including The Block and The Block’s newsletter, The Daily.
Despite early concerns that the rise of large language models might threaten Google’s traditional search advertising model, the company has proven remarkably resilient. By weaving its own AI models directly into the search experience—think features like “AI Overviews”—Google has not only maintained its grip on users but has actually boosted search volumes and drawn in more younger users. These AI-powered enhancements have made search more intuitive and relevant, leading to a surge in engagement and, naturally, in advertising revenue. Alphabet’s ability to adapt and innovate is a testament to its deep technical bench and willingness to invest aggressively in next-generation technologies.
One of the most striking developments in Google’s AI-driven strategy is the launch of new products like AI Max. These tools analyze vast troves of data in real time, intelligently managing ad campaigns and matching ads to user needs with ever-greater precision. This, in turn, consolidates Google’s dominance in digital advertising, a sector that remains the company’s financial backbone.
But Alphabet’s ambitions stretch well beyond search. Google Cloud, which includes both the Google Cloud Platform and Google Workspace, is emerging as a critical growth engine. In the third quarter of 2025, Google Cloud revenue hit $15 billion, representing a blistering 34% year-over-year growth. Even more telling: since the start of the year, Alphabet has signed more cloud deals valued at over $1 billion than in the previous two years combined. The backlog of orders for Google Cloud has ballooned to $155 billion, fueled by surging demand for GPUs, Google’s self-developed Tensor Processing Units (TPUs), and AI solutions built on the Gemini platform.
To keep up with this explosive demand, Alphabet is pouring money into infrastructure, particularly data centers and custom chips. The company is preparing to launch its seventh-generation TPU, codenamed Ironwood, later this year. According to company insiders, Ironwood boasts performance more than four times greater than its predecessor and is optimized for the most demanding AI workloads—from model training to real-time inference. Major clients, including AI research firm Anthropic, have already lined up to use the new TPUs to run their own cutting-edge models. This move is widely seen as a direct challenge to NVIDIA’s dominance in the AI chip market, and could shake up the competitive landscape if Google’s custom hardware proves more cost-effective or efficient.
Alphabet’s infrastructure push is not just about keeping pace with rivals like Microsoft and Amazon; it’s about setting the pace. The company’s investments in chips, data centers, and software platforms are designed to ensure it remains a central player as AI becomes ever more deeply woven into daily life and business operations. As AI reshapes industries from healthcare to finance, Google Cloud’s role as a backbone for enterprise innovation is only set to grow.
Meanwhile, Alphabet is making waves with a move that could redefine how people access and interpret information about the future. On November 6, 2025, Google announced that it will soon integrate prediction market data from Polymarket and Kalshi directly into Google Finance search results. The rollout, which begins with Labs users over the coming weeks, will let anyone query future market events and see up-to-the-minute probabilities—essentially harnessing the “wisdom of the crowds” in real time. Users will be able to track how market-implied odds shift over time, providing a new layer of insight for everyone from casual observers to serious investors, as reported by The Block and The Daily.
Polymarket, one of the platforms being integrated, has had a banner year. In October 2025, it reached all-time highs in monthly volume, active traders, and new markets. The company recently secured a $2 billion investment from Intercontinental Exchange, the parent of the New York Stock Exchange, which valued Polymarket at about $9 billion. Kalshi, its main competitor, isn’t far behind—having raised $300 million at a $5 billion valuation, with backing from financial heavyweights like Sequoia Capital and Andreessen Horowitz. Kalshi has even surpassed Polymarket in trading volume since September, generating $4.4 billion compared to Polymarket’s $3 billion last month, according to The Block’s data dashboard.
Both platforms are rapidly expanding their reach and ambitions. Polymarket expects to re-enter the U.S. market by the end of November 2025 and has confirmed plans for a POLY token and airdrop. Kalshi, for its part, aims to be available on every major crypto application and exchange within the next year. Bernstein analysts noted that prediction markets are evolving into broad information trading hubs, now spanning sports, politics, business, economics, and culture.
Google’s decision to surface prediction market data directly in search results is a bold bet on the growing appetite for crowd-sourced forecasts. As The Block put it, the integration is designed to let users “ask questions about future market events and harness the wisdom of the crowds.” It’s not just about financial speculation; it’s about providing a new kind of real-time intelligence that could inform decisions across a spectrum of human activity.
This partnership marks a significant step in the mainstreaming of prediction markets, which have long been niche tools for the statistically inclined. By putting this data front and center, Google is both legitimizing and popularizing the practice of using market-based probabilities to gauge the likelihood of future events. Whether you’re interested in the outcome of an election, the trajectory of a sports league, or the future of a business merger, these tools promise to make forecasting more accessible—and, perhaps, more accurate—than ever before.
As Alphabet leverages its immense resources and technological prowess to push boundaries in AI, cloud computing, and information discovery, it is clear the company is not just riding the wave of change—it’s helping to create it. With its stable revenue engines, aggressive infrastructure investments, and willingness to experiment at the edges of technology, Alphabet is positioning itself as a dominant force in the next chapter of the digital revolution.
For investors, innovators, and everyday users alike, the message is unmistakable: the future is arriving faster than ever, and Alphabet intends to be at the very center of it.
