Google, the world’s most widely used search engine, has taken another big step in personalizing the way people consume news online. On August 12, 2025, the tech giant rolled out its much-anticipated “preferred sources” feature, a tool that lets users handpick their favorite news outlets and see more content from them within the Top Stories section of search results. For news enthusiasts and loyal readers of publications like Palm Beach Daily News and The Providence Journal, this new feature promises a more tailored, satisfying news experience—one that puts their trusted sources front and center.
According to Google, the idea is simple: “You can select your favorite sources and stay up to date on the latest content from the sites you follow and subscribe to—whether that’s your favorite sports blog or a local news outlet.” It’s a move that could shake up how news is discovered and consumed, and it’s already sparking interest among readers and publishers alike. But just how does this new feature work, and what does it mean for the future of news consumption?
Let’s break it down. When you search for a topic—say, the latest hurricane updates or a local election—Google’s Top Stories section typically displays a mix of articles from various publishers. But with the “preferred sources” feature enabled, you can now filter these results to highlight stories from your chosen outlets. For example, if you add Palm Beach Daily News as a preferred source, you’ll see its latest articles pop up more prominently whenever you search for related news. The same goes for The Providence Journal and any other news site you might follow.
Google’s approach is refreshingly flexible. Users aren’t locked into their choices—they can add, remove, or change their preferred sources at any time. As Google explains, “When you select your preferred sources, you’ll start to see more of their articles prominently displayed within Top Stories, when those sources have published fresh and relevant content for your search.” This means you’re always in control, able to tweak your news feed as your interests shift or as new sources catch your eye.
Adding a publication like Palm Beach Daily News or The Providence Journal to your list of preferred sources couldn’t be easier. Here’s how it works: First, search for a topic that’s currently making headlines. Next, click on the icon to the right of “Top Stories.” Then, search for and select your go-to news organization—or several, if you like. Finally, refresh your results. Voilà! You’ll start seeing more from your favorite sites, right at the top of your search results.
This change isn’t just about convenience. For many news readers, it’s about trust. In an era where misinformation can spread quickly and news feeds often feel cluttered or overwhelming, having the power to prioritize reliable sources is a welcome shift. As noted by Palm Beach Daily News, the feature “lets you customize your experience to see more from your favorite sites within Top Stories.” For those who prefer local reporting or have a particular affinity for certain outlets, this is a game-changer.
Publishers, too, are taking note. The Providence Journal described the new feature as “a great opportunity for us to increase our visibility and loyalty with our search audience.” By encouraging readers to add their publication as a preferred source, they can foster deeper engagement and ensure their stories reach the people who value them most. It’s a win-win: readers get more of what they want, and publishers can build stronger relationships with their audience.
Of course, Google’s preferred sources feature isn’t the only way to stay connected to your favorite news outlets. Both Palm Beach Daily News and The Providence Journal remind readers of the many other options at their disposal. You can follow them on social media platforms like X (formerly Twitter), Facebook, and Instagram. You can sign up for newsletters focused on topics that matter most to you, receive news alerts and updates, or even download their dedicated apps for the latest headlines on the go. And for those who want the full experience, subscriptions remain the gold standard—offering comprehensive access to all articles and features.
But it’s the integration with Google’s search engine that sets “preferred sources” apart. With billions of searches conducted every day, Google is the gateway to information for much of the world. By allowing users to filter their news experience by source, the company is handing over a bit more control to everyday readers. It’s a subtle but significant shift in the balance of power—one that could have ripple effects across the entire media landscape.
For those worried about missing out on diverse perspectives, it’s worth noting that Google’s feature doesn’t block other sources; it simply elevates your chosen outlets when they have relevant, timely content. Users can still see stories from a range of publishers, ensuring a broad view of the news, but with an added emphasis on the voices they trust most. And since preferred sources can be changed at any time, there’s always room to experiment or broaden your horizons.
The rollout comes at a time when news consumption habits are evolving rapidly. Readers are increasingly seeking ways to cut through the noise and focus on reporting that aligns with their interests and values. Google’s move acknowledges this trend, offering a tool that’s both practical and empowering. As Palm Beach Daily News points out, “you can add, or change your preferred sources any time.” That kind of flexibility is likely to appeal to a generation of readers accustomed to personalization in everything from music playlists to shopping recommendations.
For local news organizations like Palm Beach Daily News and The Providence Journal, the feature is more than just a technical tweak—it’s an opportunity. By encouraging loyal readers to make their publication a preferred source, they can boost visibility in a crowded digital landscape. And for Google, it’s a way to keep users engaged and satisfied, offering a news experience that feels a little more like home.
As the feature continues to roll out and users get the hang of customizing their news feeds, it’s likely we’ll see even more innovation in how news is delivered and discovered. For now, though, one thing’s clear: the days of one-size-fits-all news are numbered. Thanks to Google’s latest update, the power to shape your news experience is just a click away.