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Technology
16 October 2025

Google Expands AI Search Mode Globally Amid Debate

Google’s AI-powered search rolls out to 40 more regions and 35 new languages, while Gen Z workers and online creators grapple with the opportunities and challenges of a rapidly evolving digital landscape.

On October 16, 2025, Google made waves across the tech landscape by announcing the expansion of its AI Mode for its search engine into 40 new regions, alongside support for 35 additional languages—including Vietnamese. This move marks yet another milestone in Google’s ongoing quest to make artificial intelligence (AI) an integral part of everyday life, not just for Silicon Valley insiders, but for users in more than 200 countries and territories worldwide. For Vietnamese users, the upgrade means AI-powered search with a fully localized interface, promising to make finding information faster, smarter, and more intuitive than ever before.

But Google’s news isn’t just about technical prowess. It’s part of a much larger story: the rapid global adoption of AI, and the profound ways it’s reshaping how people work, create, and connect online. As reported by Tuổi Trẻ Online on October 15, the rise of AI tools is fueling a new era of multitasking for young professionals—especially Gen Z—who now juggle multiple jobs and projects with the help of cutting-edge AI assistants.

Let’s start with Google’s latest expansion. According to the company, AI Mode was first tested in March 2025 to gather feedback and fine-tune its features. By May, it had launched officially in the US, and by September, support for Japanese and Korean was added, further broadening the tool’s reach. Now, with the addition of Vietnamese and dozens of other languages, Google’s AI Mode is available to an even larger and more diverse audience. The underlying technology, Gemini, is a specially tuned AI model designed to deeply understand the nuances and context of local languages, delivering not just accurate answers but a more natural, conversational search experience.

“Our goal is to provide users with answers that are not only correct, but also feel natural and relevant to their local context,” a Google spokesperson explained, as quoted in the company’s latest press release. This approach stands in stark contrast to the old days of search engines simply spitting out a list of links. Now, users are greeted with AI-generated summaries and direct answers at the top of their search results, often eliminating the need to click through to external websites.

Yet, not everyone is celebrating this new era of instant information. Many online content providers and publishers are sounding the alarm, worried that AI-powered summaries could siphon off valuable web traffic. Their concerns aren’t just theoretical. A recent study by Pew Research Center, cited in Tuổi Trẻ Online, found that users are now less likely to click traditional search links and often end their queries as soon as they get a satisfactory AI-generated answer. This shift in behavior poses a real challenge for creators and publishers who rely on clicks for revenue and audience engagement.

“We’re seeing a fundamental change in how people interact with the web,” said one industry expert in the Pew study. “If users are satisfied with the AI’s answer and never visit the original source, that’s a problem for anyone trying to build an audience or make a living from online content.” Calls are growing for a careful balance between the benefits of AI and the rights of content creators, with experts warning that the digital ecosystem could become less diverse and sustainable if creators are left out in the cold.

Meanwhile, on the ground, young professionals are seizing the opportunities that AI presents. The trend is especially pronounced among Gen Z, who are redefining the concept of work itself. Instead of sticking to a single job, many are taking on multiple roles—sometimes three or four at once—using AI tools to streamline tasks, boost productivity, and fatten their paychecks.

Take Hoàng Yến, a 25-year-old from Ho Chi Minh City, who told Tuổi Trẻ Online that she starts each morning with three open work tabs: content writing for a local startup, freelance banner design for international clients, and managing an automated prompt-selling business. With AI handling much of the heavy lifting, she’s able to finish a hefty workload in just a few hours. “Thanks to AI, I can complete a large amount of work in a single morning,” she shared.

This isn’t just a Vietnamese phenomenon. A recent Upwork report cited in Tuổi Trẻ Online highlights a global surge in AI-related jobs, with Gen Z leading the charge. Those who use AI daily are earning significantly more than their non-AI-using peers, signaling a fundamental shift in the labor market. The most popular income streams include freelance gigs enhanced by AI, selling prompts and templates on platforms like Gumroad and Etsy, and launching micro-SaaS (Software as a Service) businesses that offer automated solutions for everything from customer service to marketing content.

Some enterprising individuals are even using AI to juggle multiple full-time remote jobs, letting AI handle routine administrative tasks like report writing and email correspondence. In the US, about 5% of remote workers are reportedly engaged in this kind of multitasking, according to recent surveys. While the extra income is enticing, it’s sparked heated debates about workplace ethics and transparency.

“AI is like having a silent partner,” one Gen Z worker told Tuổi Trẻ Online. “It helps me manage everything behind the scenes, so I can take on more without burning out.” Tools like ChatGPT, Gemini, and Claude are favorites for content creation, while Midjourney and DALL·E are go-tos for fast, high-quality visual design. Automation platforms such as Zapier and Make connect disparate tasks into seamless workflows, and new code-free agent builders make it easier than ever for young people to turn small ideas into marketable products and services.

However, this AI-powered hustle isn’t without its pitfalls. Legal experts warn that working multiple jobs—sometimes for competing companies—can blur the lines of responsibility, confidentiality, and intellectual property. There’s also the risk of copyright violations, unauthorized data use, and disputes over who owns AI-generated work. For those earning income from multiple sources, especially international platforms, tax compliance can become a major headache for both workers and regulators.

As AI continues to weave itself into the fabric of daily life, the question of how to ensure fair play for all stakeholders grows more urgent. Industry leaders and policymakers are calling for collaborative solutions that harness the power of AI while safeguarding the interests of content creators and workers alike. The stakes are high: a thriving digital ecosystem depends on both innovation and equity.

For now, the world is watching as AI transforms not just how people search and work, but how they imagine the future. The challenge, as always, will be finding the right balance—between convenience and creativity, automation and opportunity.