Ferrari, the world-renowned Italian luxury automaker, has officially entered the electric era with the announcement of its first fully electric sports car, the Elettrica. The highly anticipated reveal took place on October 9, 2025, at Ferrari’s iconic factory in Maranello, where CEO Benedetto Vigna presented the new model to an audience of investors and the media. The Elettrica, a four-seat coupe boasting over 1,000 horsepower and a range of 530 kilometers, marks a significant milestone for the company—yet Ferrari is adamant that this is not a wholesale shift away from its storied combustion-engine heritage.
According to The Economic Times, Vigna was clear in his messaging: “It’s an addition (to the lineup), not a transition.” The Elettrica is designed primarily for wealthy customers who are committed to driving only electric vehicles but still want to enjoy the unique Ferrari experience. This approach, Vigna explained, allows Ferrari to broaden its reach without abandoning the legacy that has made its brand synonymous with high performance and exclusivity.
The Elettrica’s unveiling comes at a time when the luxury automotive market is rapidly evolving. Competitors such as Porsche, Lamborghini, Lotus, and Rimac have already made significant inroads into the electric vehicle (EV) segment. Ferrari, by contrast, has taken a more measured approach, introducing hybrid versions of its cars in recent years but holding off on a full EV until now. The company’s decision to wait appears to be rooted in its desire to perfect the technology and maintain control over the essential elements that define the Ferrari driving experience.
One of the most distinctive features of the Elettrica is its integration of classic Ferrari design cues with state-of-the-art electric technology. The car retains the brand’s signature shift paddles on the steering wheel, allowing drivers to toggle between a smooth or sporty driving style. This system modulates the power of the electric motors and the suspension control, giving drivers a choice between comfort and excitement. As Gianmaria Fulgenzi, Ferrari’s product director, put it, “It’s like choosing between a sailboat and a motorboat: both are exciting but in different ways.”
In a nod to Ferrari’s legacy of powerful gasoline engines, the Elettrica offers a simulated downshift feature, providing drivers with a familiar tactile sensation even in the absence of a traditional gearbox. The iconic purr of Ferrari’s combustion engines has been replaced by an amplified sound generated by the electric motor. This, Fulgenzi explained, is intended to “give information” to the driver about the feel of the road—a crucial part of the Ferrari ethos.
Ferrari has also invested heavily in developing the technical innovations for the Elettrica in-house, particularly the integrated battery pack. By keeping this expertise under its own roof, the company aims to ensure it remains competitive as the automotive landscape shifts. “Because keeping that expert knowledge in-house means we can stay competitive,” Fulgenzi emphasized. This strategy also aligns with Ferrari’s broader goal of safeguarding its significant profit margins, which stood at 23.4 percent in the first half of 2025.
Despite the fanfare surrounding the Elettrica, Ferrari has been careful not to overstate its intentions. The company has made it clear that it is not planning to go fully electric any time soon. Instead, the Elettrica will sit alongside Ferrari’s existing lineup, which includes both traditional and hybrid models. The move is seen as a way to cater to a growing segment of environmentally conscious luxury car buyers without alienating the brand’s traditional customer base.
One area where Ferrari has remained tight-lipped is pricing. While the company did not disclose the Elettrica’s selling price, analysts expect it to be positioned in relation to the base price of Ferrari’s Purosangue SUV, which starts at nearly 500,000 euros (approximately $580,500). This places the Elettrica firmly in the upper echelons of the luxury EV market, reinforcing Ferrari’s reputation for exclusivity and prestige.
The final model of the Elettrica is due to be unveiled in early 2026, with production and deliveries expected to follow soon after. On the morning of the announcement, Ferrari also hosted hundreds of investors and financial analysts at its Maranello headquarters to outline its strategy for the coming years. The company’s leadership emphasized the importance of protecting its substantial profit margins amid the rapidly changing automotive and luxury sectors.
However, not all the news from Maranello was met with enthusiasm. According to Barron’s, Ferrari’s stock took a significant hit following the Elettrica reveal, as investors reacted to the company’s conservative profit guidance for 2030. The more cautious outlook overshadowed the excitement surrounding the new model, leading to a notable drop in Ferrari’s share price. This response highlights the delicate balancing act Ferrari faces as it seeks to innovate without compromising its financial performance or brand identity.
The broader context for Ferrari’s move into electric vehicles is the increasing pressure on automakers to adopt more sustainable technologies. Regulatory changes, shifting consumer preferences, and advances in battery technology have all contributed to a surge in the development of high-performance EVs. Ferrari’s decision to enter this market, while maintaining its commitment to traditional engineering, reflects both the opportunities and challenges facing luxury carmakers today.
For customers and enthusiasts, the Elettrica represents a new chapter in Ferrari’s storied history. It promises to deliver the brand’s trademark blend of performance, style, and exclusivity—albeit with a quieter, more environmentally friendly powertrain. The company’s focus on retaining core elements of the Ferrari driving experience, from the feel of the steering wheel paddles to the feedback provided by the car’s sound system, suggests that the Elettrica will be more than just another electric vehicle. It will be, in the words of its creators, a true Ferrari.
As the automotive world watches closely, all eyes will be on Maranello in early 2026 for the final unveiling of the Elettrica. Whether the new model will live up to the expectations of both traditionalists and newcomers remains to be seen, but one thing is certain: Ferrari’s foray into electrification is set to make waves in the luxury sports car market for years to come.
