Global superstar Demi Lovato is stepping back onto the dancefloor, and this time, she's bringing a renewed sense of joy and liberation with her. On October 24, 2025, Lovato will release her highly anticipated ninth studio album, It's Not That Deep, via DLG Recordings/Island Records. This project, executive produced by Zhone—whose credits include collaborations with Kylie Minogue, Troye Sivan, and Kesha—signals a return to the infectious dance-pop sound that first catapulted Lovato into international fame.
The buildup to It's Not That Deep has been nothing short of electric. Fans got their first taste of the new era with the sleek, electro-pop lead single “Fast,” followed by the anthemic banger “Here All Night,” which dropped just a week ahead of the album’s announcement. Both tracks set the tone for an album that’s all about celebration, self-confidence, and letting go of inhibitions—something Lovato feels deeply connected to at this stage of her life.
According to Bong Mines Entertainment, the 11-track album is a deliberate embrace of the dance-pop energy that defined Lovato’s earlier records, but with a twist: this time, it’s about reclaiming happiness and finding joy in the moment. As Lovato herself put it, “This music is a perfect reflection of where I’m at today. I had such an incredible time making this album with Zhone, and it was such a freeing experience to let loose and have fun with it.”
That sense of freedom is a marked departure from some of Lovato’s previous work, which often delved into cathartic explorations of pain and healing. “With my past eras, I often wrote cathartic music about heavy topics that I needed to process. When I got back in the studio this time around, those songs just weren’t resonating anymore because I’m not in that place in life. I’m happy, I’m in love, and I just want to enjoy life and have fun. I realized it’s not that deep anymore, and that became the ethos for this album,” Lovato explained, as reported by both Bong Mines Entertainment and DLG Recordings.
“It’s Not That Deep is meant for late nights and dancefloors, and I can’t wait for you all to dance with me,” Lovato added, underscoring the album’s intention as a soundtrack for celebration and connection. The message is clear: this is music for living in the now, unburdened by the weight of the past.
The album’s most recent single, “Here All Night,” has already been hailed as a defining anthem of Lovato’s dance-pop resurgence. The track pairs Lovato’s signature powerhouse vocals with pulsing production, creating a euphoric soundscape that’s tailor-made for nights that never end. The accompanying music video, directed by the acclaimed Hannah Lux Davis—who previously helmed Lovato’s “Cool for the Summer” and “Sorry Not Sorry”—visually encapsulates this spirit of liberation. In the video, Lovato is seen pent up in her apartment, ultimately finding the freedom to let loose and embrace the moment. It’s a visual metaphor for the album’s core message: sometimes, you just have to let go and dance.
For Lovato, the process of making It's Not That Deep was as transformative as the music itself. Working with Zhone, she found the space to experiment and rediscover the playful, carefree energy that marked her early career. The result is an album that feels both familiar and refreshingly new—a celebration of personal growth, resilience, and the simple pleasures of life.
Industry observers have noted the significance of this shift. After years of producing music that grappled with vulnerability and struggle, Lovato’s decision to focus on joy and self-acceptance is both a personal milestone and a cultural statement. As DLG Recordings highlighted, the album’s title is more than just a catchy phrase; it’s a personal mantra for Lovato, reflecting her journey toward happiness and self-love.
Of course, Lovato’s credentials speak for themselves. With over 50 billion streams worldwide, eight original studio albums—all of which debuted in the Top 10 of the Billboard 200—and four albums boasting more than a billion streams each on Spotify, she’s no stranger to success. Her influence extends beyond music: she’s a GRAMMY-nominated and award-winning musician, a celebrated actor, and a New York Times best-selling author. With an audience of over 290 million across social media platforms, Lovato’s reach is truly global.
But it’s not just about the numbers. Lovato’s willingness to evolve—and to share that evolution with her fans—has been a defining aspect of her career. By choosing to embrace a lighter, more joyful sound, she’s inviting listeners to do the same. As Bong Mines Entertainment put it, “Here All Night” and the rest of the album are perfect additions to any dance-pop playlist, offering a much-needed dose of positivity and energy in a world that often feels heavy.
Fans and critics alike are already buzzing about what It's Not That Deep might mean for the pop landscape. The album is poised to become the dance-pop era of the year, with its infectious hooks and celebratory spirit. And with the release date just around the corner, anticipation is reaching a fever pitch.
Lovato’s return to her dance-pop roots is more than just a musical pivot—it’s a testament to the power of reinvention and the importance of living authentically. As she prepares to share this new chapter with the world, one thing is clear: for Demi Lovato, the future is bright, bold, and—most importantly—a whole lot of fun.
With It's Not That Deep, Lovato invites everyone to join her on the dancefloor, leaving worries at the door and embracing the moment. And really, who could resist an invitation like that?
