Costco Kirkland Nike SB Dunk Release Sparks Frenzy Nationwide

Costco stores across the United States witnessed a frenzy on January 30, 2026, as the long-rumored Kirkland Signature x Nike SB Dunk Low Pro QS “Grey Fog” sneakers shock-dropped in fewer than ten locations nationwide. The collaboration, which many believed might never see the light of day, became one of the most surprising—and coveted—sneaker releases of the year. Shoppers lined up around pallets, social media buzzed with disbelief, and the secondary market exploded as soon as the first pairs hit the floor.

According to WWD, the Kirkland Nike SB Dunks are currently available in select Costco stores, specifically in New York City, San Francisco, Portland, Laguna Niguel and Los Feliz in California, Kirkland in Washington, and Aloha in Oregon. Other locations in California, Nevada, and Washington have also reported receiving stock, though the initial drop was highly limited. Each location reportedly received about 500 pairs, and shoppers were restricted to one pair per Costco membership—a move that only fueled the hype and exclusivity.

The retail price? A modest $134.99, or $135 depending on the store, keeping with Costco’s reputation for value. Yet, that price tag meant little once the shoes hit resale platforms. Early eBay listings closed at $400, and StockX saw pairs listed for as much as $700 before settling to around $300 to $400 as more pairs surfaced. The combination of regional scarcity and viral social media attention drove out-of-state buyers to pay hefty premiums, with many sellers pocketing $250 or more in profit per pair—at least while the hype was at its peak.

So what makes the Kirkland x Nike SB Dunk Low so special? For starters, the sneaker is a tongue-in-cheek celebration of Costco’s Kirkland Signature brand, best known for its minimalist hoodies and sweatshirts. The upper is crafted from heather gray cotton fleece, directly inspired by Kirkland’s iconic $14 crewnecks. The Kirkland Signature box logo is stitched on the lateral heel, mimicking the branding seen on everything from toilet paper to bottled water. Even the inner tongue tag is modeled after Costco’s familiar shopping labels, listing the shoe’s details in a nod to the warehouse aesthetic.

But the playful details don’t stop there. The insole features a photorealistic Kirkland graphic, while the underside hides a whimsical label referencing Costco’s legendary $1.50 hot dog deal—a detail that’s become a meme in its own right. According to Resell Calendar, the tongue swaps out the traditional Nike SB branding for cursive “skateboarding” text, and each pair comes with a removable hangtag designed to resemble a Costco Executive membership card. Five lace options—heather gray, white, black, red, and striped gray—are included in the box, along with custom insoles and blue-and-red Costco-branded wrapping paper.

Videos posted to social media and reported by Complex Sneakers showed shoppers crowding around shoe pallets, with many checking StockX prices on their phones in real time. The chaos was especially pronounced at the Brooklyn Costco, where lines wrapped around the warehouse floor. “Whole line lookin at StockX to check resale prices,” one user quipped, capturing the mood of a drop that felt at once absurd and exhilarating.

The release was a true surprise. After the collaboration leaked in 2025, sneakerheads speculated that it would arrive during the holiday season. When that window passed with no word from Nike or Costco, rumors swirled that the project had been shelved. Instead, the brands opted for a stealth launch, with pairs appearing in stores without any official announcement. As Sole Retriever noted, Costco is known for quietly placing limited products—like Pokémon cards—on the sales floor as soon as they arrive, and the Kirkland SB Dunk followed this unpredictable playbook.

For those lucky enough to snag a pair at retail, Costco’s famously generous 90-day return policy provided a safety net. As Resell Calendar pointed out, “If the market tanks or you can’t move pairs, you can return them.” This dramatically reduced the risk for resellers, who rushed to list their pairs online while demand was red-hot. But the window for easy profits may be short-lived. If Nike or Costco decide to expand the release to more locations—or even open up online sales—resale prices could drop quickly as supply increases.

Despite the current mania, some aspects of the launch remain shrouded in mystery. The exact number of pairs released is still unknown, and neither company has confirmed whether more stock will arrive in the coming days or weeks. The shoes aren’t available on Costco’s website, and there’s no word on a nationwide release through Nike’s SNKRS app or skate shops. For now, the regional exclusivity is driving both the hype and the price.

Industry watchers see the Kirkland SB Dunk as a sign of Nike’s willingness to experiment with unlikely collaborations, even as its new leadership shifts focus toward performance wear and sports-oriented styles. Under previous CEO John Donahoe, Nike leaned heavily on retro favorites like Dunks and Air Force Ones. Elliott Hill, the current chief executive, is steering the company toward a more athletic direction, but the success of the Costco collaboration shows there’s still a massive appetite for playful, nostalgia-driven drops.

Of course, Nike SB is no stranger to food-themed releases. Past successes—like the Ben & Jerry’s “Chunky Dunky”—have become instant grails, and the Kirkland hot dog meme is proving just as potent. “This collab has all the ingredients: weird enough to dominate social media, legitimate enough that sneakerheads actually want it, and backed by Nike SB’s proven track record of food collabs becoming grails,” Resell Calendar observed.

As for what comes next, only time will tell. Sneakerheads are keeping a close watch on Costco store lists and social media leaks for any sign of further restocks. For now, the Kirkland x Nike SB Dunk Low stands as a testament to the unpredictable magic of the sneaker world—where a $1.50 hot dog and a humble gray sweatshirt can inspire a nationwide scramble, a viral sensation, and a resale gold rush, all at once.

In the end, the Kirkland SB Dunk drop is a reminder that in the world of sneakers, the most unexpected collaborations can spark the greatest excitement—and sometimes, all it takes is a surprise drop at your local big-box store to set the market on fire.