Costco And Nike Stun Shoppers With Surprise Sneaker Drop

Shoppers at Costco aren’t just filling their carts with bulk snacks and household staples this week—they’re also scrambling to snag what’s already being called the most surprising sneaker release of 2026. In a move that nobody saw coming, Nike and Costco’s own Kirkland Signature brand have teamed up to produce the Kirkland Signature x Nike SB Dunk Low Pro QS “Grey Fog,” a collaboration that’s sent shockwaves through both the sneakerhead and warehouse-shopping communities.

According to For The Win and reports confirmed by Complex, the Kirkland Signature x Nike SB Dunk Low Pro QS officially hit select Costco shelves on January 30, 2026. The shoes are priced at $134.99 and are available only in-store at a handful of warehouse locations across the United States. This shock drop bypassed all traditional sneaker release protocols—no teaser images, no official Nike announcement, and no scheduled drop time. Instead, the shoes simply appeared on pallets in the middle of Costco stores, stacked 12 pairs high, four across, and several deep, right next to the optometrist’s desk or the washing machines, as Sole Retriever described it.

The collaboration itself is the kind of cultural mashup that seems almost too absurd to be true. Nike’s SB Dunk line, a staple among skateboarding enthusiasts and collectors for decades, finds itself merged with Kirkland Signature—the brand behind everything from vodka to sweatpants and, of course, the legendary $1.50 hot dog combo. The sneakers feature grey fleece exteriors inspired by Kirkland’s popular crewneck sweater, white labels and design elements that mimic Kirkland packaging, and even a hidden label nodding to the iconic hot dog deal. The Kirkland Signature logo is stamped on the heel counter and co-branding appears on the tongue tag, rounding out a design that manages to be both tongue-in-cheek and, according to Complex, "absurd and brilliant."

Word of the release first surfaced through a video posted by sneaker content creator RaffyCollects on X (formerly Twitter), who showed Costco members grabbing pairs off pallets. The news spread like wildfire, catching even die-hard sneaker collectors off guard. Many had expected a December release or speculated the drop would be exclusive to Asia, but instead, the shoes materialized unexpectedly at U.S. Costco locations, transforming a routine warehouse run into what Sneaker News called "a treasure hunt."

So, where can you actually buy these elusive kicks? The list of confirmed Costco stores is short but geographically diverse. According to WWD, Sneaker News, and Sole Retriever, confirmed locations include:

• 32-50 Vernon Blvd, Long Island City, Queens, NY


• 976 3rd Ave, Brooklyn, NY


• 450 10th St, San Francisco, CA


• 27972 Cabot Rd, Laguna Niguel, CA


• 2901 Los Feliz Blvd, Los Feliz, CA


• 4849 NE 138th Ave, Portland, OR


• 15901 SW Jenkins Rd, Aloha, OR


• 8629 120th Ave NE, Kirkland, WA


• 791 Marks St, Henderson, NV (as reported by WWD)

Each of these stores reportedly received just 500 pairs, and with no restocks planned, the shoes are vanishing almost as quickly as they appeared. The product number to reference when calling ahead is 1907597, a tip echoed by several outlets for those hoping to save themselves a wasted trip. As For The Win and Sole Retriever both noted, the membership requirement adds another layer of exclusivity—Costco’s annual Gold Star membership costs $60, while the Executive tier runs $120. Some sneakerheads, it seems, are willing to pay the price of admission just for a shot at these Dunks.

The unexpected nature of the release has only fueled the frenzy. Traditional sneaker drops are usually orchestrated with maximum hype: teaser photos, influencer seeding, countdown clocks, and coordinated online launches. But the Kirkland SB Dunk drop was the antithesis of all that. As Sneaker News put it, "there has yet to be any sort of official announcement regarding the Kirkland SB Dunks, but the collaboration has been one of the most talked-about sneakers of 2025." Instead of marketing, the drop relied on organic discovery and word-of-mouth, creating a sense of genuine surprise and excitement that’s become increasingly rare in the sneaker world.

Of course, the secondary market is already buzzing. With so few pairs available and the element of surprise catching even seasoned resellers off guard, the Kirkland Dunks have become an immediate grail for collectors. As For The Win noted, "the secondary market will certainly make them a coveted item to own."

But beyond the hype and resale drama, the Kirkland Signature x Nike SB Dunk Low represents something more: the mainstreaming of sneaker culture and the willingness of brands to experiment with unconventional partners. Costco, famous for its bulk deals and predictable inventory, has never dabbled in the kind of scarcity-driven hype that defines sneaker drops. Nike, meanwhile, is known for tightly controlling the distribution of its SB Dunks, usually through select skate shops and boutiques. This partnership upends both playbooks, signaling a new era where even the most unlikely retail spaces can become epicenters of sneaker culture.

The launch has already generated a flood of social media posts, with shoppers sharing photos of their purchases, lines forming at warehouse doors, and even a few confused Costco employees fielding frantic questions about "the collab sneaker…you know, the one with the hot dog on the insole," as Sole Retriever humorously recounted. The scene is chaotic, exhilarating, and a little bit surreal—exactly the kind of moment that keeps sneakerheads coming back for more.

For those still hoping to score a pair, the advice is simple: act fast, check your local Costco (especially if it’s on the confirmed list), and don’t forget your membership card. As Filmogaz succinctly put it, "Given the unexpected nature of this release, interested buyers should act quickly." With no restocks expected and pairs flying off shelves, this is one drop that’s destined to become legend in both sneaker and warehouse club lore.

In the end, the Kirkland Signature x Nike SB Dunk Low Pro QS “Grey Fog” isn’t just a sneaker—it’s a testament to the unpredictable, delightfully weird intersections of modern retail and pop culture. Whether you’re a die-hard sneaker collector, a devoted Costco member, or just someone who appreciates a good story, this release is one for the history books.