In a move that has sent ripples through Brazil’s burgeoning digital entertainment and gambling sectors, 7K, one of the country’s fastest-growing betting platforms, has announced a high-profile partnership with “Did You Know?”—the world’s largest educational YouTube channel, known locally as “Você Sabia?”. This alliance, confirmed on November 3, 2025, comes at a pivotal moment for Brazil’s online gambling industry, which is facing a surge of restrictive legislative proposals and a heated national debate about its future.
“Did You Know?”, presented by Lukas Marques and Daniel Molo—both Forbes Under 30 honorees—boasts over 46 million YouTube subscribers and a staggering 76 million followers across all social media platforms. Since its inception in 2013, the channel has transformed curiosity into accessible knowledge, blending entertainment, culture, and information in a way that appeals to audiences of all ages. With more than 8 billion cumulative views and a haul of awards, including the iBest and Digital Influencers Award, “Did You Know?” has become a global benchmark for educational content, according to YouTube itself.
The partnership with 7K is more than just a branding exercise. It marks a strategic move by Ana Gaming—the holding company behind 7K, Casino, and Vera brands—to expand its presence in digital entertainment and reach a more diverse audience. Ana Gaming, founded in 2024, has quickly established itself as a leader in Brazil’s online gaming and sports betting market, priding itself on innovation, responsibility, and user experience. The company has already built partnerships with major sports and cultural figures, such as football star Hulk, singer Xand Avião, commentator Craque Neto, and broadcaster André Henning. Now, with “Did You Know?” onboard, Ana Gaming is strengthening its foothold among younger, digitally savvy generations.
Nickolas Tadeu Ribeiro de Campos, founder and chairman of Ana Gaming, emphasized the synergy between the two brands: “The arrival of ‘Did You Know?’ reinforces our commitment to transforming the iGaming sector into a space of trust, transparency and fun. Lukas and Daniel are creators who inspire millions of people with content that educates and entertains simultaneously. This synergy is perfect for what 7K believes in: uniting technology and purpose, bringing knowledge and emotion to all audiences.”
Yet this celebration of digital innovation and responsible entertainment comes against a backdrop of mounting legislative pressure. Over the past week, Brazil’s Chamber of Deputies has seen an unprecedented wave of new bills aimed at tightening restrictions on the country’s recently regulated online gambling sector, which only began operating legally in January 2025. Four major proposals have been introduced, ranging from a total ban on virtual fixed-odds betting to sweeping advertising restrictions and retrospective tax collection from operators.
The most far-reaching of these, Bill PL 5491/2025, seeks to prohibit all online fixed-odds sports betting, virtual events, fantasy sports, and digital betting platforms nationwide. If passed, wagering would be limited strictly to physical locations. The bill’s author, Sostenes Cavalcante, argues that online gambling has caused severe social and economic harm, citing data from the National Confederation of Commerce estimating BRL 109 billion (about $19 billion) in retail sector losses in 2024 alone. Cavalcante also points to 402 social security benefits granted for gambling disorder-related incapacity that year, framing gambling addiction as a “serious public health issue” recognized by the World Health Organization. He warns of rising family debt, crime, and addiction among young people, stating, “We must eradicate gambling addiction.”
Other proposals include Bill PL 5401/2025, which seeks to retroactively tax betting operators for the five years preceding regulation, potentially raising over BRL 12 billion ($2.1 billion) in federal revenue. Bill PL 5475/2025 aims to ban all advertising, marketing, and sponsorship of fixed-odds betting across all media, requiring operators to include warnings about gambling risks. Another measure, Bill PL 1057/2025, would classify digital influencers who promote gambling as “obliged entities” under anti-money laundering laws, requiring them to identify customers and report suspicious activity.
Perhaps most controversial is the proposal to raise the online gambling tax to 24% of gross gaming revenue, with half the proceeds earmarked for social security and public health, and the remainder supporting sports, cultural, and social programs. Industry insiders have reacted sharply, with iGaming expert Elvis Lourenço calling the rate “insane” and warning it “will collapse the market.” He points out that operators already face a heavy tax burden—including a 12% GGR tax, 9.25% PIS/Cofins, municipal taxes, and corporate income taxation—arguing that further increases will drive players back to the black market, which still accounts for more than half of all betting activity in Brazil.
This concern is echoed in a new report released by the Free Market Parliamentary Front (the “Freedom Caucus”) titled “Myths and Truths About the Online Betting Market.” Distributed in Brazil’s National Congress in early November 2025, the report seeks to dispel misconceptions about the sector’s taxation, revenue, and economic impact. It highlights that regulated operators are among the most highly taxed in Brazil’s entertainment industry, with total taxation potentially exceeding 50% of gross revenue. The report details a complex web of taxes: 26% on gross gaming revenue (including 9.25% PIS/Cofins, 2–5% ISS, and 12% gaming tax), 34% on net profit through corporate income and social contribution taxes, plus hefty license and regulatory fees.
Contrary to the belief that the betting sector doesn’t pay its fair share, the Ministry of Finance recorded R$6.85 billion in revenue from the industry by September 2025, with projections to surpass R$10 billion by year’s end. The Freedom Caucus warns that higher taxes could backfire, reducing government revenue as players migrate to illegal markets, which offer no consumer protections or regulatory oversight. The report also stresses the importance of combating illegal operators and promoting responsible gaming, noting that 51% of Brazil’s betting activity still occurs in the underground market—costing the federal government an estimated R$10.8 billion annually in lost tax revenue.
As the debate rages, both sides recognize the stakes are high. Supporters of stricter regulation argue that social harm, addiction, and economic disruption must be addressed, especially as gambling becomes more visible in Brazilian culture and sports. Critics warn that overregulation and excessive taxation will only undermine the legal market, empower criminal organizations, and deprive the government of much-needed revenue.
Amid this storm, the partnership between 7K and “Did You Know?” stands as a symbol of the potential for responsible, innovative, and educational engagement in the digital era. As Lukas Marques and Daniel Molo put it, “In creation or in the game, those who don’t take risks, don’t win. And 7K understands this as well as we do. You can bet: good things are coming!”
With the future of Brazil’s online gambling industry hanging in the balance, the coming months will reveal whether lawmakers can strike a balance between protecting society, ensuring fair competition, and fostering a thriving, responsible digital entertainment ecosystem.
