It’s been a wild ride for fans of home goods shopping over the past few years, with familiar retail names vanishing from malls and shopping centers across the country. But this August, two of the sector’s most recognizable brands—Bed Bath & Beyond and Marshalls—are making headlines with bold moves, signaling a surprising resurgence for brick-and-mortar stores in a post-pandemic world.
For Bed Bath & Beyond, the journey has been nothing short of dramatic. Once a retail behemoth, the chain filed for Chapter 11 protection in 2023, shuttering hundreds of stores and leaving loyal customers wondering if they’d ever see those iconic blue coupons or well-stocked aisles again. According to KTLA, the company’s brand and intellectual property were snapped up by Overstock.com after the bankruptcy, leading to a brief digital-only existence as an online store and app. But for many, the absence of a physical Bed Bath & Beyond location left a void in the American retail landscape.
Now, that’s about to change. Brand House Collective Inc.—formerly known as Kirkland’s Inc.—has announced the grand opening of the first Bed Bath & Beyond Home store in Nashville, Tennessee, on August 8, 2025. In a statement released to the press, Amy Sullivan, CEO of Brand House Collective, captured the excitement of the moment: “We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today. This isn’t just a store, it’s a fresh start for a brand that means something special to so many families.”
For shoppers who have held onto those famous Bed Bath & Beyond coupons, there’s even more reason to celebrate. The company’s press release announced that, in honor of the brand’s history, guests are encouraged to bring in their legacy coupons, which the new Nashville store will “gladly honor.” It’s a nod to the past, but with a clear eye on the future—a future that Brand House Collective hopes will include more locations nationwide. While the company hasn’t announced concrete plans for additional stores just yet, a previous news release from October 2024 hinted at ambitions for a broader rollout, suggesting that the Nashville opening is only the beginning.
Brand House Collective is no stranger to retail, operating more than 300 stores across 35 states and maintaining a strong e-commerce presence. The acquisition and relaunch of Bed Bath & Beyond’s brick-and-mortar business marks a significant step in the company’s growth strategy. As Sullivan put it back in October 2024, “Having known the iconic Bed Bath & Beyond brand for years, we are thrilled to partner with [Beyond, INC. chairman Marcus Lemonis] and the entire Beyond team to bring the brick-and-mortar strategy back to life.”
The return of Bed Bath & Beyond to physical retail comes at a time when many in the industry have been questioning the future of in-person shopping. The COVID-19 pandemic accelerated the shift to online commerce, and several big names disappeared from shopping centers as a result. Yet, as the dust settles, there’s growing evidence that consumers still crave the tactile, social, and sometimes serendipitous experiences that only a real store can provide. The Nashville opening is being watched closely by both fans and competitors, eager to see whether this new iteration of a beloved brand can recapture the magic—and the market share—of its heyday.
Meanwhile, Marshalls, another giant in the world of affordable shopping, is doubling down on its own brick-and-mortar strategy. According to USA Today, Marshalls is set to open five new stores in August 2025, including two in New Mexico. The Deming location, at 1205 E. Pine St., Suite C, will open its doors on August 21, while shoppers in Albuquerque can look forward to a new store at 10131 Coors Blvd. NW starting August 14. Additional stores are slated for Portland, Oregon, and two locations in Illinois, further expanding the brand’s already impressive footprint.
Marshalls, a sibling to T.J. Maxx and part of the TJX Companies family—which also owns HomeGoods, Sierra, and HomeSense—has built its reputation on offering a wide array of merchandise at discounted prices. From clothes and home goods to beauty products, Halloween decorations, pet toys, makeup, and luggage, Marshalls aims to be a one-stop shop for bargain hunters and style seekers alike. The company’s embrace of e-commerce, with the launch of Marshalls.com in 2019, has allowed it to reach customers wherever they are, but its continued investment in physical stores suggests that the in-person shopping experience remains central to its identity.
So, what’s driving this renewed interest in brick-and-mortar? Industry observers point to several factors. For one, physical stores allow brands to create immersive environments that can’t be replicated online. There’s the instant gratification of walking out with a purchase in hand, the ability to see and touch products, and the chance to discover something unexpected. For brands like Bed Bath & Beyond and Marshalls, which have long relied on the treasure-hunt appeal of their aisles, the return to physical retail is as much about atmosphere and emotion as it is about sales figures.
There’s also a sense of nostalgia at play. For many shoppers, these brands evoke memories of college dorm shopping trips, wedding registries, or leisurely afternoons browsing for the perfect throw pillow or kitchen gadget. By honoring legacy coupons and emphasizing the familiar while introducing new store concepts, Bed Bath & Beyond Home is betting that customers will welcome the blend of old and new. Marshalls, for its part, continues to update its selection to reflect the latest trends while sticking to its roots as a destination for value and variety.
Of course, the challenges facing brick-and-mortar retailers haven’t disappeared. The industry remains fiercely competitive, and consumer habits continue to evolve. But the simultaneous expansions of Bed Bath & Beyond Home and Marshalls suggest that, with the right mix of tradition, innovation, and customer engagement, there’s still plenty of life left in the American shopping experience.
As the doors open this August in Nashville, Deming, Albuquerque, and beyond, shoppers will have the chance to decide for themselves whether these reimagined stores live up to the legacy—and the promise—of their famous names.
