Apple’s latest move to raise the price of its stand-alone Apple TV+ subscription has sent ripples through the world of streaming and digital services, but perhaps not in the way you’d expect. Instead of sparking widespread frustration, the change has highlighted the growing value of Apple’s all-in-one subscription bundle, Apple One, making it a more attractive deal for individuals and families alike. As Apple TV+ climbs from $9.99 to $12.99 per month—a jump that took effect in August 2025—Apple One’s pricing remains untouched, offering a rare moment of savings in an era of seemingly endless subscription hikes.
According to Fortune, Apple’s decision to increase the price of Apple TV+ for the third time since its 2019 launch (when it started at just $4.99/month) comes as the company seeks to nudge more users toward its bundled offerings. The monthly cost of Apple TV+ first rose to $6.99 in 2022, then $9.99 in 2023, and now sits at $12.99 as of August 21, 2025. Yet, Apple One’s three-tiered approach—Individual, Family, and Premier—remains a steady presence, offering a combination of services at a discount that’s hard to ignore.
So, what exactly do you get with Apple One, and is it really the money-saver it’s made out to be? Let’s break it down. The Individual plan costs $19.95 per month and includes Apple TV+, Apple Music, Apple Arcade, and 50GB of iCloud+ storage. If you were to buy these services separately, you’d be shelling out $12.99 for Apple TV+, $10.99 for Apple Music, $6.99 for Apple Arcade, and $0.99 for iCloud+—a monthly total of $31.96. That means the Individual Apple One plan saves you $12.01 each month, or $53 per year if you’re the type to keep your subscriptions running year-round. AppleInsider reports that the annual cost of these four services a la carte would reach $292.75, while Apple One’s Individual tier comes in at $239.40 for the year.
But the savings don’t stop there. The Family tier, designed for up to six people, costs $25.95 per month or $311.40 annually. It offers the same core services—Apple TV+, Apple Music, and Apple Arcade—but boosts iCloud+ storage to 200GB. If purchased separately, these services (with the Family Music plan at $16.99/month, Apple TV+ at $12.99, Apple Arcade at $6.99, and iCloud+ 200GB at $2.99) would add up to $39.96 per month or $479.52 per year. That’s a $14 monthly savings, or a whopping $168 over the course of a year, according to Fortune.
For those who want the full Apple experience, the Premier tier is the top-of-the-line option. At $37.95 per month ($455.40 annually), it bundles all the Family plan’s services and adds Apple News+, Apple Fitness+, and a massive 2TB of iCloud+ storage. Individually, these would set you back $9.99 for 2TB iCloud+, $9.99 for Apple Fitness+, $12.99 for Apple News+, and the Family plan’s $39.96 in core services—totaling $70 per month or $839.28 per year. That’s nearly $32 saved each month, or almost $384 annually, making the Premier plan a no-brainer for households that want it all.
“If you have a family of around four or five people, and you want to use everything Apple has to offer, Apple One Premier is a no-brainer. It’s an incredible value when compared to subscribing to services individually,” AppleInsider notes. But the publication also offers a word of caution: “However, the value proposition only holds if you use most of those services. Strip away the Apple Fitness+ that you might not use, and Apple News+ that you use sparingly, and the math soon changes.” In other words, the bundle is only a deal if you’re actually using what you’re paying for.
Apple’s strategy here is clear. By raising the price of Apple TV+ while keeping Apple One’s rates steady, the company is steering consumers toward the bundle. Fortune puts it bluntly: “Apple wants to incentivize users to choose its bundled plans, as that not only drives revenue but also helps lock customers into its vast ecosystem.” For Apple, the math works out in more ways than one. Bundled subscribers are more likely to stick around, explore new services, and become loyal customers.
It’s not just about streaming, either. Apple One’s inclusion of iCloud+ storage, Apple Arcade, Apple Fitness+, and Apple News+ means the bundle touches nearly every aspect of the digital lifestyle—from music and games to fitness and news. The iCloud+ perks, like HomeKit Secure Video support, custom email domains, Hide My Email, and Private Relay, sweeten the deal further for privacy-conscious users.
Of course, not everyone needs every service in the bundle. Some Apple TV+ fans might have little use for Apple Fitness+, and vice versa. But for those who do use multiple Apple services, the math is compelling. As AppleInsider points out, “Whether or not Apple One is worth it to you will very much depend on which services you use. If the answer is ‘all of them,’ then the math is much, much easier.”
Looking ahead, Apple One’s value proposition could grow even stronger. Both AppleInsider and Fortune suggest that Apple may add new health features or advanced Apple Intelligence tools to the bundle in the future. While there’s always the possibility of a price hike down the road—especially as Apple TV+ and other services become more expensive—there’s no sign yet that Apple One’s rates are about to change. For now, as 2025 draws to a close, Apple One stands out as a rare example of a tech subscription whose value actually increases as its components become pricier.
So, for Apple device owners weighing their options in a crowded subscription landscape, the message is clear: Apple One isn’t just a convenience, it’s a genuine bargain—at least, as long as you’re making good use of what’s inside the bundle.
