In an era where data volumes are exploding and regulatory scrutiny is at an all-time high, organizations across the globe are turning to artificial intelligence to strengthen oversight and ensure compliance. On October 21, 2025, two major developments on separate continents underscored this trend: Smarsh, a leader in compliance technology, unveiled its latest AI-powered data surveillance tools at Dreamforce 2025 in San Francisco, while the Police Service Commission (PSC) of Nigeria embarked on a partnership with the Nigerian Employers Consultative Association (NECA) to launch an AI-enabled complaint response and case management system.
At Dreamforce 2025, Rohit Khanna, chief customer officer of Smarsh, took to theCUBE’s broadcast stage to share how artificial intelligence is revolutionizing the way regulated industries—especially financial services—detect misconduct. According to SiliconANGLE, Khanna explained, “In a regulated industry, what we are trying to do is find misconduct in the financial crime space. We think AI will fundamentally change the way we are capturing, archiving and finding misconduct from data.”
Central to Smarsh’s strategy is its Intelligent Agent, an AI-driven compliance agent that combines continuous learning, contextual analysis, and real-time surveillance. This system is designed to sift through vast, complex, and multi-channel communication environments to uncover threats that traditional tools might miss. Khanna announced that Smarsh is not only rolling out this Intelligent Agent but is also on the cusp of launching a new Deep Search Agent. This tool promises to “find that needle in the haystack of that misconduct”—a vital capability as financial institutions grapple with increasingly sophisticated bad actors.
But what sets Smarsh apart is its partnership with Salesforce, integrating its compliance expertise with Salesforce’s Agentforce platform. The result, as Khanna described, is a robust, real-time monitoring system that spans communication channels and empowers organizations to detect misconduct faster and operate with greater confidence. “Many AI projects are failing and/or are in pilot phase and not gone into production,” Khanna noted. “The reason why, it’s not the technology, it’s the data. Do you have curated data? Do you have the right data which Agentforce can go and learn from? Today, we have Agentforce for our customer giving the best customer experience.”
Customer experience is at the heart of Smarsh’s approach. By evolving from basic chatbots to advanced AI agents—externally named Archie and internally Emma—the company has reimagined how organizations interact with compliance tools. Khanna said, “When we started implementing AI, from a customer experience perspective, we first utilized a use case or we utilized AI on a use case for internal purposes. We used to have chatbots before … we replaced the chatbot with Agentforce agent. Our external agent is called Archie and our internal agent is Emma.”
This shift isn’t just about efficiency or automation; it’s about building trust. By integrating real-time intelligence, automation, and compliance assurance, organizations can resolve cases faster, deliver more personalized interactions, and foster a culture of transparency. “What we believe in customer experience and outcome is customer success at the end of the day,” Khanna emphasized.
While Smarsh and Salesforce are transforming compliance in the private sector, a parallel story is unfolding in Nigeria’s public sector. On the same day as Smarsh’s Dreamforce reveal, the Police Service Commission (PSC) of Nigeria met with the Nigerian Employers Consultative Association (NECA) to discuss a groundbreaking partnership. According to a statement released by PSC Head of Press and Public Relations Ikechukwu Ani, the two organizations plan to deploy an AI-enabled complaint response and case management system aimed at strengthening ethical policing and improving transparency across Nigeria.
PSC Chairman Hashimu Argungu, a retired Deputy Inspector General of Police, welcomed the NECA delegation led by Director General Adewale-Smatt Oyerinde. The meeting, as reported by Nigerian media, was more than a courtesy call; it marked the beginning of a concerted effort to modernize Nigeria’s security institutions through technology and ethical training. Argungu made clear the commission’s readiness to collaborate, stating that the initiative would “enhance accountability and build public confidence in law enforcement.” He added, “Your ideas will help us grow positive policing and we are happy you are here to assist us.”
Oyerinde, representing the voice of Nigeria’s private sector, highlighted the importance of the partnership in advancing integrity and ethical conduct within the police service. “NECA is the voice of the private sector, we want to assist the Commission in handling the treatment of complaints to ensure integrity and reduce the incidence of extortion and corruption in the system,” Oyerinde said. He emphasized that NECA’s collaboration with government agencies is part of a broader mission to champion the interests of corporate and critical sectors of the Nigerian economy.
As part of its commitment, NECA pledged to provide free professional training for PSC staff at its academy in Abuja. This gesture aims to support the creation of a more transparent and efficient complaint-handling structure within Nigeria’s police system. The hope is that by leveraging AI and professional development, the PSC can set new standards for ethical policing—an urgent need given Nigeria’s ongoing efforts to reform its security sector.
Both the Smarsh and PSC-NECA initiatives reflect a broader global movement: the embrace of artificial intelligence not just as a tool for automation, but as a catalyst for accountability, transparency, and public trust. In financial services, AI-driven surveillance is helping organizations stay ahead of regulatory demands and criminal threats. In law enforcement, AI-powered complaint management systems promise to make policing more responsive, ethical, and transparent.
Yet, as Khanna cautioned during his Dreamforce interview, success in AI is not just about technology—it’s about data. Without high-quality, curated data, even the most sophisticated AI systems can falter. This lesson is as relevant in Silicon Valley as it is in Abuja, where the challenge lies not only in deploying new digital tools but in ensuring they are fed with reliable information and integrated into a culture of continuous learning.
As organizations and governments worldwide navigate the complexities of digital transformation, the stories of Smarsh and the PSC-NECA partnership serve as powerful reminders: the future of oversight, compliance, and ethical conduct will be shaped by those willing to invest in technology, data, and—most importantly—people. The journey is just beginning, but the stakes have never been higher.
