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29 November 2024

Walmart Takes Bold Step Backward On Diversity Policies

Largest retailer's rollback raises questions for U.S. and Canadian employees

Walmart, known as the world’s largest retailer, has made headlines with its decision to roll back diversity, equity, and inclusion (DEI) policies, aligning itself with other major corporations reacting to increasing conservative pushback against such initiatives. This shift follows significant political changes in the U.S. and has raised questions about the future of DEI efforts, not just domestically but also internationally, particularly concerning its Canadian operations.

The company’s recent announcement includes discontinuing its five-year commitment to the racial equity center it established following the murder of George Floyd. Walmart also confirmed it would no longer assess race and gender as criteria when awarding supplier contracts, signaling its intent to sidestep the quotas and metrics previously utilized to gauge diversity efforts.

A spokesperson for Walmart noted these changes had been gradually developing, as the company shifted away from using the term DEI itself. Instead, it has begun adopting the language of “belonging,” aiming to create environments where all employees feel included, albeit without specific benchmarks related to race or gender.

This decision has been met with concern, particularly as analysts speculate on the potential trickle-down effect it could have on Walmart's Canadian employees. Some fear the U.S. modifications might influence corporate attitudes north of the border, especially since the Canadian arm of Walmart often looks to its U.S. counterpart for policy direction. Scott Knox, president of the Toronto-based 2SLGBTQ+ organization Pride AM, expressed worry about Canada's Walmart observing the changes without resistance.

While some sectors are witnessing cutbacks to their DEI initiatives, Knox remarked on the broader ramifications of this American trend. He referenced the quick-reaction cutbacks to campaigns, such as Bud Light's featuring of LGBTQ+ figures, which followed trends of shifting consumer sentiment heavily fueled by political forces.


With tensions rising over these current adjustments, one cannot overlook the backdrop of the recent Supreme Court ruling, which eliminated affirmative action programs nationwide. Walmart's rollback is positioned within this larger trend where businesses are now facing scrutiny and legal challenges for maintaining diversity initiatives.

The Supreme Court's decision has emboldened conservative groups, leading to various lawsuits targeting corporate diversity efforts. Organizations like America First Legal, led by conservative figures including former Trump advisor Stephen Miller, are spearheading challenges against businesses committed to DEI policies. Walmart stands out as the most significant corporate giant to modify its DEI practices, impacting its 1.6 million U.S. employees.

Notably, political commentators are taking to social media to celebrate what they perceive as victories against corporate “wokeness.” Robby Starbuck, who has publicly criticized many companies on platforms like X (formerly Twitter), touted Walmart's changes as evidence of his movement achieving its goals.

Nicole Antoine, co-founder of BLAXPO—a networking platform for Black professionals—hopes for alternative outcomes for Walmart's Canadian division. She believes the company should recognize the value of diversity initiatives, framing them as both business advantages and moral imperatives. Antoine called upon Walmart Canada to develop its path respecting inclusivity, especially considering the multicultural makeup of the country.


Walmart has also announced it will review its sponsorships for Pride events, citing concerns over content suitability for children as the rationale for examining its financial engagements. This move has alarmed many advocates for LGBTQ+ rights, who worry about narrowing company support for LGBTQ+ organizations at large.

Despite Walmart's assertions of having sourced over $13 billion from diverse suppliers during the last fiscal year, this new direction signals tacit support for curtailing diversity efforts. Critics argue such reversals raise alarms about the future of corporate accountability and the broader societal commitment to inclusivity, especially as corporate America faces mounting pressure to adhere to some political factions’ agendas.


There’s also apprehension about how Walmart Canada can navigate these changes effectively without succumbing to external pressures. David Ian Gray, a retail consultant, suggested the Canadian division might have to assert its independence from the parent company, which has not always been easy, especially as local aspirations largely align with the global retail environment's dynamics.

The sentiment remains fraught with tension, with discussions pointing to how corporate identities are shaped not only by internal visions but also by external societal expectations. Gray emphasized the challenge of balancing these spheres, noting how retailers often reflect the values and practices of the societies they inhabit.

With corporate DEI policies now under scrutiny more than ever, stakeholders are left contemplating the ramifications of Walmart's decisions. While the company aims to carve out its interpretation of inclusion and belonging, questions linger about who gets included—and at what cost. The path forward is uncertain, and many advocates worry this trend could unsettle years of progress and equitable initiatives established within the corporate sector. The legislative and economic environments indicate more corporate rollbacks could be on the horizon, shaping the future of workplace diversity and inclusion across the board.

Individuals and organizations championing DEI will no doubt be closely monitoring Walmart's actions, as well as the broader corporate responses to these socio-political shifts, to gauge how corporate America will continue to evolve—or regress—in its commitment to diversity. Advocates hope for strategies and leadership willing to champion inclusion and diversity, recognizing the moral imperatives and business advantages those discussions entail.

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