With the arrival of March 2025, the United Arab Emirates is preparing to observe Ramadan, the holy month marked by fasting, prayer, and community gatherings. Anticipated to begin on March 1, 2025, Ramadan holds significant importance for Muslim communities, emphasizing their devotion and the spirit of giving.
One of the major players promoting community engagement during this month is Adcoup, which launched its Ramadan 2025 campaign aimed at enhancing the shopping experience and fostering social solidarity. Bertrand Lomi, CEO of Adcoup, expressed his commitment to serving customers during this sacred month, stating, "Our main goal during Ramadan is to assure our customers have healthy, nutritious, and high-quality food at affordable prices." This initiative includes massive discounts of up to 60% on over 4,000 products, as well as special deals on 185 staple Ramadan items, making it easier for families to prepare for the month.
Adcoup is also dedicated to social responsibility throughout Ramadan, distributing 30,000 iftar meals and offering pre-packaged Ramadan essentials at reduced prices. Shoppers can choose from two types of packages available for purchase at stores or through their online platform, with prices set at 100 and 150 dirhams. This year, Adcoup has invested 25 million dirhams to make these Ramadan prices more accessible to the community.
This year, customer-friendly innovations are paving the way for streamlined shopping. Adcoup's online platforms not only make purchasing items more convenient but also offer quick delivery services. Lomi remarked on the company's efforts, emphasizing the importance of making essentials readily available, stating, "During Ramadan, we aim to provide our customers with a seamless and comfortable shopping experience."
Meanwhile, local businesses are bracing for the busy shopping season, known for heightened demand as residents stock up on food, gifts, and decorations for their homes. The nights leading up to iftar—when fasts are broken—buzz with activity, as families come together to share meals and celebrate their traditions.
Even with the substantial discounts and promotions, the cultural elements of Ramadan remain at the forefront. It is during this time when charitable acts and community involvement are emphasized, as families and individuals engage in giving to those less fortunate. Local mosques and community centers often organize events aimed at creating bonds within the neighborhood.
Preparations for Ramadan also include physical and emotional readiness among Muslims, who engage more deeply with practices such as prayer and Quran reading. The anticipation builds as families start planning their suhoor (pre-dawn meal) and iftar, creating menus filled with traditional dishes. This sense of community promotes shared religious experiences and strengthens bonds among family and friends.
Looking forward, the UAE is set to embrace the spirit of Ramadan through various activities, from public programming to home events. It is the month where hope, reflection, and gratitude take center stage, and the majority of the community echoes this enthusiasm.
With Ramadan just around the corner, the UAE stands ready to celebrate this joyful occasion, marked by devotion, appreciation, and the strong sense of belonging within the communities. It is during this holy month, through acts of kindness and generosity, where individuals reflect on their faith and the importance of togetherness.
The excitement for Ramadan 2025 is palpable, as both individuals and organizations prepare to engage with the month’s rich traditions and values. Not only does this month signify fasting, but it also paves the path for refocusing energies on spirituality and acts of kindness to others.