Tesco is removing its popular 'Pay in-store' feature from its app, citing shifts in payment methods and convenience as reasons for the change. This decision means customers will no longer be able to make payments and collect Clubcard points simultaneously, leading to increased transaction times and frustration among shoppers.
The 'Pay-in-store' feature, also known as Tesco Pay+, allowed users to pay for their shopping by scanning a QR code, earning points on their Clubcard with just one tap. This innovative service will be phased out beginning March 7, 2025, as confirmed by Tesco through emails sent to customers. From this date forward, shoppers must separately scan their Clubcard before paying with another method, such as cash or card.
According to Tesco, the removal of this functionality is part of routine reviews to meet changing consumer behavior. A spokesperson for the supermarket stated, "Toensure we're able to keep bringing you the best value and convenience, we've taken the difficult decision to remove the pay-in-store feature, formally known as Tesco Pay+, from the Tesco app." They suggested alternative methods for earning rewards, including linking Clubcard accounts to Apple or Google wallets.
The news hasn't been well received by the public, as many regular users of the app took to social media to express their dissatisfaction. Some have argued the change will complicate shopping trips, turning what was once a streamlined process of payment and reward accumulation—effectively saving time—into two distinct, longer steps. A disappointed customer noted, "Disappointed you are removing the pay-in-store function from the app. Customers will have to scan twice (Clubcard and payment method). Going to make transaction times longer."
Others echoed these sentiments, citing their reliance on the feature for quick transactions. One user lamented, "How is it more convenient to turn what was one step, to two?" Another said, "I literally use this for every purchase, whyyyyyyyyy?" These comments highlight the practical issues many might face as they adjust to the new procedure. Colleagues of Tesco employees have openly voiced their disappointment as well; one employee expressed concern about the inconvenience it will bring to customers lacking the time to spare.
While some speculate the decision is linked to reducing the processing load on the app, Tesco maintains this removal is simply about keeping the service relevant to consumer needs. The spokesperson reiterated the benefits of collecting points through alternative options: "It’s still quick and easy to earn points on your shopping and fuel and enjoy Clubcard Prices offers by tapping your Clubcard in-store, scanning it via the Tesco App, or by adding it to your Apple or Google wallet." This suggests customers still have effective means of accessing deals and earning points, even without the stripped-down payment feature.
Meanwhile, plans are still underway for Tesco to test personalized deals for Clubcard holders based on their purchasing habits, which shows their commitment to maintaining value for their loyal customer base.
Overall, the removal of the 'Pay-in-store' feature marks the beginning of what might be discomforting changes for some customers. It remains to be seen whether Tesco will introduce new conveniences to make the shopping experience smoother as they adapt to customer feedback. For now, shoppers will have to re-train themselves to adjust to these new processes come March 7.