Spring has arrived across Italy, breathing life and excitement through vibrant events and markets, each showcasing the nation's rich cultural offerings. From beauty and wellness to mixology and artisanal crafts, these happenings are not just occasions; they are celebrations of local talent and industry innovation.
Between May 23 and 26, Calabria will host the inaugural Harmonia Benessere Beauty, inspired by the renowned Cosmoprof. This groundbreaking event is set to revolutionize the beauty and wellness industry within the region, with the goal of infusing innovation, culture, and networking opportunities directly where it’s needed most. Organized by AGA Srl, comprising Alessandra Gallo, Fabrizio Avolio, Barbara Tundis, and Paolo Santalucia, alongside Officine Grafiche for event layout, the fair will take place at the stunning Padiglione Luc. Mar. The venue is expected to become the new hub for beauty and wellness professionals, featuring workshops and seminars to inspire and educate attendees about current trends.
The universities of Cosenza and Catanzaro will also play key roles, actively participating and contributing their wealth of research and knowledge to the discourse. Following these discussions, numerous exhibition stands will showcase products from Italian businesses, offering attendees the chance to explore the latest innovations and trends. "Harmonia Benessere Beauty promises to transform the region’s wellness and beauty sector," noted AGA Srl organizers, emphasizing the importance of professional development and networking.
Meanwhile, on March 3, Florence will be the center of Italy's mixology scene as the city hosts My Spirits, organized by Partesa. This vast event will take place at the Teatro Cartiere Carrara and is reserved for industry professionals interested in exploring quality spirits. Guests will have access to tastings featuring over 100 different references from 21 producers, and engage in educational moments featuring two masterclasses. The first, titled “Aperitivo & Trends,” led by Giovanni Vecchio, Head Trainer at Campari Academy, will explore the current drinking preferences shaping Italian culture. The second, “Altos Tequila e Del Maguey Mezcal,” hosted by Brand Ambassador Gabriele Riva, promises insight from the depths of Mexican tradition.
"My Spirits will offer the opportunity to explore the latest market trends," highlighted Giovanni Marco Esposito, Director of Partesa, as he spoke about the expectations for this immersive experience. The event will also include captivating live performances by top bartenders who will showcase their cocktail creations, ensuring the atmosphere remains lively and engaging throughout the day.
Just days before these gatherings, on March 8 and 9, the celebrated market Gli Ambulanti di Forte dei Marmi returns to the Turin area. This renowned market, famed nationwide for its high-quality artisanal products, will appear at two locations—Caselle Torinese on March 8 at Parco Prato della Fiera, and then on March 9 will take over Via Nizza, from Corso Dante to Via Valperga Caluso. Operating from 8 AM to 7 PM continuously, rain or shine, these markets promise shoppers the charm and quality synonymous with the famous Forte dei Marmi seaside market. Here, visitors will find the best of Italian craftsmanship, including high-quality clothing, leather goods, cashmere products, exquisite textiles, and beautiful porcelain.
According to Andrea Ceccarelli, President of the Consorzio, "Our brand has become synonymous with exclusive and convenient shopping." This event stands out for its commitment to authenticity, banning low-quality imitations to maintain the integrity and appeal of the offers. The Consorzio was established to bring the unique market experience from Forte dei Marmi to cities around the country, and now, more than two decades later, it continues to showcase Italy's artisanal talent.
With the year well underway, these springtime events embody the vibrancy of Italian culture and craftsmanship, inviting everyone to witness the innovative spirit flourishing throughout the nation. From beauty and mixology to artisanal markets, the opportunities to engage, learn, and enjoy are plentiful. Don’t miss the chance to explore these incredible gatherings.