Oprah Winfrey's annual holiday gift list, famously known as Oprah's Favorite Things, has generated significant buzz as it approaches its 10th anniversary with Amazon this year. The list, which many consumers eagerly await, features items curated by Winfrey, representing the epitome of holiday shopping delights. Among the standout selections for 2024 is the Kandi Koated Makeup Brush Set with Travel Case, created by singer and entrepreneur Kandi Burruss, co-founder of the beauty brand Kandi Koated Cosmetics.
Unveiled publicly on November 4, 2024, the Makeup Brush Set is being featured not only on OprahDaily.com but also within the pages of the special print edition of Oprah Daily's 2024 Holiday Edition, hitting newsstands across the country on November 12.
The brush set stands out with its design, which Burruss describes as clever due to its travel-ready case. This travel case opens to reveal seven intricately crafted brushes, each uniquely shaped for distinct makeup applications, ranging from expertly applied eyeshadows to seamless blending. "Singer and producer Kandi Burruss has developed this clever travel case, which snaps open to reveal seven makeup brushes, each shaped for different purposes," reads the description featured on OprahDaily.com.
This year’s collection particularly highlights small businesses, including many women-owned and minority-owned brands, emphasizing inclusivity and diversity. Burruss, who co-founded Kandi Koated Cosmetics with the goal of fostering representation within the beauty industry, expressed her gratitude for the recognition what she considers to be both exciting and humbling. “It is an exceptional honor for part of our beauty product collection to be recognized by one of the most iconic women globally, Oprah Winfrey,” said Rita Mason, VP of e-Commerce & Brand for Kandi Koated Cosmetics.
Additionally, Burruss shared her insights on how she manages her demanding career as a musician, entertainer, and entrepreneur. She talked about the importance of mindset management and integrating affirmations during her morning routines. The brushes from the Kandi Koated set actually carry motivational affirmations, embodying Burruss’ belief in the significant impact such messages can have on one's day. “Sometimes I find affirmations help me refocus on what's important,” Burruss explained.
The Kandi Koated Makeup Brush Set is available for purchase on the brand's official website, www.kandikoated.com, and exclusively through Amazon’s designated store at amazon.com/oprah, as well as via the Amazon shopping app. This user-friendly approach enables shoppers to conveniently access holiday gifts anytime, anywhere.
Beyond the Kandi Koated products, Winfrey’s 2024 Favorite Things list consists of various unique gifts throughout multiple categories – from innovative gadgets to fashionable, sustainable goods, and delectable holiday treats. Known for including products priced under $50, this list aims to cater to diverse consumer preferences and budgets.
Alongside the impressive products featured, the 12-Day Give-O-Way Sweepstakes will allow twelve lucky readers the opportunity to win every single item from Oprah's Favorite Things List, running from November 12 to November 23, 2024. This sweepstakes adds to the excitement of the launch, boosting engagement as fans and consumers embrace the spirit of giving.
The Kandi Koated Makeup Brush Set, emblematic of the brand’s mission to empower individuals through beauty, has found its place among other esteemed brands, reinforcing the concept of beauty as not merely superficial but equally about confidence, self-care, and overall wellness. Overall, the revitalization of the annual Oprah's Favorite Things list speaks to the power of thoughtful gifting during the holiday season, where personal stories and entrepreneurship intersect through each item curated.
For those eager to explore Oprah's selections, the full 2024 Oprah’s Favorite Things List can be found online at OprahDaily.com.
