London – A pivotal discussion at the International Live Music Conference (ILMC) held on February 26, 2025, delved deep beyond the stage, exploring the complex world of concert ticket pricing. With prominent figures from the live music industry at the forefront, the topic of dynamic pricing took center stage, especially against the backdrop of mounting public scrutiny.
Phil Bowdery, the executive president of touring at Live Nation, made headlines when he commented on the confusion surrounding dynamic pricing. “Dynamic pricing, it seems to be a buzzword, physically doesn’t exist in the UK,” he stated, challenging the common perception held by many music fans.
Bowdery was quick to clarify, adding, “airlines have dynamic pricing, hotels and restaurants have dynamic pricing. We don’t. We set levels – if the artist wants to do justifiable pricing at certain ranges, we’ll accommodate them.” Bowdery explained how the current model operates: ticket prices are set for specific sections within venues, and unlike airlines, do not fluctuate based on demand or available inventory during sales.
The recent surge of interest surrounding dynamic ticket pricing arose after Oasis's reunion tour went on sale last September, for which ticket prices reportedly surged more than double, catching many consumers off guard. This prompted the UK government to launch inquiries about the ethics of ticket pricing.
Further clarifying the ticket sale process, Ticketmaster UK's managing director Andrew Parsons took to the stage to outline the company’s role. He emphasized three key points to the audience: first, Ticketmaster does not set prices; those decisions are left to event organizers. Second, there is no autoresponder algorithm changing prices as tickets sell. “Many instances where dynamic pricing will be referred to relate to technology; it’s misleading, we do not adjust prices automatically during sales,” Parsons added.
Parsons articulated this during parliamentary discussions, explaining, “the ticket price, he explained, ‘did not change, and I am happy to explain to you how and why.’” His statements highlighted how event organizers really set price ranges before tickets are available, and it can often happen where lower-tier tickets sell out quickly. This may leave buyers shocked when they find only higher-priced options available later, leading to the misperception of price increases.
“We can be very clear there is no technology driving any price change,” Parsons reiterated, ensuring fans understand their costs involve only intended prices, plus any applicable transaction fees. He concluded by noting the positive side of ticket pricing, where the majority of ticket prices typically decrease as events near—countering sensational narratives about markets.
On the horizon, anticipation is building for another major live event, as tickets for the high-stakes boxing match between Chris Eubank Jr and Conor Benn will go on general sale starting this Friday, February 28, 2025. This first boxing card entitled ‘FATAL FURY: City of the Wolves,’ will be held at the iconic Tottenham Hotspur Stadium on April 26. With tickets starting at £50 plus booking fees, demand is expected to be astronomical.
The return of the Eubank/Benn rivalry is igniting excitement; it has been 35 years since their legendary fathers faced off. Their sons’ head-to-head meeting at press conferences this week drew large crowds, signifying the deep historical bonds between these two boxing families.
Boxing fans are urged to act swiftly. The ticket sale will commence at 12:00 PM GMT on February 28 at Ticketmaster.co.uk, but avid supporters can also snag tickets during the exclusive pre-sale event opening on February 27 for Tottenham Hotspur season ticket holders. Various ticket options, including premium hospitality and wheelchair-accessible options, will be available, making it accessible for all fans.
The April 26 ‘FATAL FURY’ fight night promises to be electrifying, not just with the main event featuring Eubank Jr and Benn but also showcasing talented matches, such as light heavyweight Anthony Yarde battling Lyndon Arthur and former world champion Liam Smith facing off against rising star Aaron McKenna.
Meanwhile, on the comedy front, Shane Gillis is set to bring laughter to the Tampa Bay area on his “Shane Gillis Live Tour” on March 7 at the Amalie Arena. With tickets starting at $39.50, Gillis' popularity continues to soar following his Netflix specials, including his recent hit, “Beautiful Dogs.” This tour leg aligns with his record-setting performances and quality comedic offerings, encouraging fans to be part of the audience for what promises to be another special night.
Gillis has earned acclaim over the years, with his podcast ranking as the number one Patreon podcast globally, boasting over 500 million downloads each month.
Clearly, live entertainment continues to be on the rise, whether through dynamic pricing discussions or major upcoming events. Music, boxing, and comedy intertwine to create moments both unforgettable and compelling for audiences everywhere!
All event details can be found on respective ticketing websites, including Ticketmaster, where fans can secure their places for both the eagerly awaited boxing match and the Shane Gillis tour performance.