The popular TBS morning variety show 'ラヴィット！' (Ravitt) found itself at the center of controversy on December 19, 2024, due to inappropriate remarks made during a live segment. The incident occurred during a game known as 'ビリビリ逆しりとり' (Bilibili Gyaku Shiritori), where participants must continue the word chain without using names or phrases deemed unsuitable for broadcast.
Host and comedian Akira Kawashima, who forms part of the comedy duo 麒麟 (Kirin), quickly intervened when participant Kuruma Takahira from the comedy group 令和ロマン (Reiwa Roman) used what was described as a 'broadcasting prohibited term' during the game. Prior to the game, announcer Ayumi Akaogi had warned participants to avoid using any terms inappropriate for live television.
The game was meant to be light-hearted. Participants were supposed to say words beginning with the last syllable of the previous word. After Takahira followed the words '季節' (season) and 'ツインテール' (twin tails), he uttered the term related to 'homelessness', triggering immediate reactions from the other contestants. A flustered Akaogi said, 'ちょっと待ってください。やめましょう。よくないです' (Please wait. Let’s stop. That’s not good) as she halted the game.
Kawashima then publicly apologized to the viewers, stating, '不適切な発言があり、お詫び申し上げます' (There was inappropriate speech, and I sincerely apologize). Takahira, apparently taken aback by the sudden reaction and the seriousness of the situation, bowed his head slightly but looked confused as he understood he had crossed the line.
Following the incident, Takahira was subjected to the game’s penalty, which involved sitting on a chair delivering electric shocks—an amusing but pain-inducing consequence for him. Some online commenters were surprised to hear such language on contemporary television. Reactions ranged from disbelief to questions like, '放送禁止用語って知らなかった' (I didn’t know it was a prohibited term) and confusion as to the nature of what was said.
This incident has sparked significant discussion about the boundaries of comedy on modern television. 'ラヴィット！' has garnered attention for its daring style and willingness to push comedic boundaries, yet this moment highlighted the distinct line between humor and insensitivity.
This episode of 'ラヴィット！' showcases the challenges Japanese broadcasters face as they navigate maintaining standards of propriety, especially with live programming. Further, it raises questions about what modern audiences accept as acceptable humor. Social media reactions have reflected varied perspectives, with many viewers calling out the lack of awareness and preparedness of participants.
Nonetheless, the incident serves as an important reminder of the responsibility entertainers bear, alongside the expectations viewers hold. Live broadcasts, particularly comedy shows, require not only creativity but also sensitivity to social norms, which can change rapidly.
Despite the awkwardness, the producers of 'ラヴィット！' will undoubtedly review this incident to avoid similar situations in future episodes. It remains to be seen how Takahira and his comedic peers will navigate the current environment, where every word carries weight.
