Tokyo is gearing up for one of the biggest cultural events of 2025, with the arrival of LANDCON, set to transform the Ariake Arena on April 1. Spearheaded by LAND, this large-scale complex event will converge music, fashion, and culture, drawing renowned artists from all over the globe.
According to Timee, the gig economy platform, they have officially become the title sponsor for LANDCON. The company, based at 1-5-2 Higashi Shimbashi, Minato, Tokyo, is excited about this collaboration. They aim to recruit over 100 workers for various roles within the event, ranging from the highly coveted "runway model" position to more traditional event support roles like ticket management and guest guidance. The usual recruitment process will differ, featuring rare and lottery-based offerings for certain jobs at LANDCON.
This event promises not just job opportunities but also star-studded performances. Highlights include the participation of girl group MADEIN, composed of members who have appeared on popular shows, and significant performances from iKON's JUNE and DK, both heavyweights of the K-Pop industry. The talent roster showcases both up-and-coming and established artists, providing attendees with thrilling acts. Notably, the event is expecting to draw around 40,000 participants, with 10,000 attending offline and the remainder tuning in online.
The festival's reach extends beyond performances, also offering attendees exclusive merchandise and experiences. Timee is hosting giveaways of items featuring their official mascot, Taimin, to those who engage with their social media. This supports the lively atmosphere of LANDCON and promotes fan interaction.
Alongside performances, another big highlight of the event is the music release by Kawago Hina & YONAKA Band. This group, formed by first-generation Nogizaka46 member Hina Kawago, is marking their presence with the graduation-themed song, "Itsuka no Sotsugyo". This new track, produced by Naoki Wada, reflects the sentiments and journeys of youth, symbolizing graduation, and is described as the quintessential ballad of the Reiwa era.
The song was officially launched on digital platforms today, coinciding perfectly with the event's rollout. Kawago's band will also perform live during LANDCON, promising audiences not to miss the occasion. Given the anticipation around the release, this musical offering is expected to resonate across various demographics, from Generation Z to adults.
"LANDCON is about bringing together all facets of music and culture, and we want to create memorable experiences for both the audience and participants," said the representatives from LAND. This ambitious endeavor showcases not only the importance of pop culture in Japan but also the commitment to creating job opportunities amid vibrant business and entertainment sectors.
Event attendees should mark their calendars for April 1, 2025, as doors will open at 4:30 PM, with performances kicking off at 6:00 PM. The organizers are ensuring smooth operations, with thorough plans for crowd management and interaction. For more information, supporters can visit the official LANDCON website or follow updates via the event's social media channels.
With the convergence of fashion, music, and work opportunities all happening under one roof, LANDCON is poised to become a defining moment for Tokyo's cultural scene. Timee and LAND are paving the way for innovative and engaging events, aligning trends with community involvement. It’s not merely about entertainment; it’s about fostering connections and providing real-life applications within the gig economy.