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Science
11 July 2024

How School Shootings Boost Pro-Gun Campaigns Against Conventional Wisdom

An analysis reveals why firearm tragedies often ignite support for gun ownership rather than gun control.

Mass shootings, and particularly school shootings, have been seared into the national consciousness, continuously reigniting debates over gun control in the United States. A riveting study by Bradley J. Bartos, published in Science Advances, sheds light on a paradoxical yet sobering phenomenon: instead of mobilizing support for gun control, school shootings significantly boost donations to pro-gun organizations like the National Rifle Association Political Victory Fund (NRA-PVF).

Since the infamous Columbine High School massacre in 1999, the United States has witnessed an alarming 373 instances of gun violence in schools, resulting in 192 deaths and 413 injuries. It’s a grim statistic that positions firearm injuries as the leading cause of pediatric deaths in the country. "What is it going to take for us to do something about this?" is a question many find themselves asking in the wake of such tragedies. School shootings dominate media coverage, stir public outrage, and often lead to calls for tighter gun control measures. Yet, Bartos’ study presents a counterintuitive response from the public.

Roemer’s research focused on donation patterns to the NRA-PVF in 121 counties that experienced a school shooting between 2000 and 2022, compared to those that did not. The findings revealed that, in the years following a school shooting, the number of donors and the amount donated to the NRA-PVF substantially increased. Specifically, there were even counties where no NRA-PVF donations had been recorded before a school shooting, but new and continuous annual donations commenced after the event【4:0†source】.

Background context provides a crucial lens for understanding these findings. Historically, notable gun control legislation has been enacted in the wake of heinous shootings. The 1968 Gun Control Act followed the assassinations of key political figures like John F. Kennedy, Robert Kennedy, and Martin Luther King Jr. The Federal Assault Weapons Ban of 1994 came just five years after the Stockton school shooting tragedy, and similar patterns of prompt legislation followed mass shootings in other countries, such as the United Kingdom and Australia, in the 1990s.

However, in the current landscape, these "windows of opportunity" for legislative action seem less effective in the U.S. In theory, the period following a school shooting should galvanize public sentiment toward supporting stricter gun laws. Bartos’ study questions this assumption, as the increased activity among gun rights advocates appears to eclipse support for the gun control measures during these critical periods【4:5†source】.

The study distinguishes itself through its robust methodology. Utilizing a staggered difference-in-differences design, Roemer rules out other variables that could account for the increase in NRA donations. One significant finding is that NRA advertisement spending and Meta platform ad impressions did not spike following school shootings, ruling out the possibility that a targeted marketing campaign drove these donations【4:0†source】.

To further cement the study’s conclusions, Roemer conducted a supplemental analysis of donations to the Giffords Political Action Committee, a leading gun control advocacy entity. The results were starkly different; no significant change was observed in donations to Giffords post-school shootings. This divergence underscores an asymmetric mobilization pattern: gun control supporters do not respond with the same vigor as opponents in the aftermath of school shootings【4†source】【4:5†source】.

One might wonder why the response is so disproportionate. The answer may lie in the composition and focus of these opposing groups. Gun owners, who are highly invested in their rights, form a single-issue constituency. Election-motivated politicians recognize this, balancing their actions to appeal to these dedicated voters who view policies through a unidimensional lens. On the other hand, while a broad segment of Americans generally supports stricter gun control laws, this issue ranks lower on their list of priorities compared to other pressing concerns. Therefore, politicians face less immediate pressure from gun control advocates【4:5†source】【4:3†source】.

The situational context of school shootings may impact these dynamics as well. In an environment rife with political polarization, reactions to such events are often filtered through partisan lenses. Studies reveal that following mass shootings, states with Republican-controlled legislatures tend to loosen gun restrictions, whereas Democratic-controlled states show no significant legislative change. The national result is a gradual erosion of gun control laws in more conservative regions, with minimal tightening in progressive states【4†source】.

Moreover, Roemer emphasizes that gun control organizations in the U.S. have not developed into a unified movement like their counterparts in other social issues. Lacking the widespread engagement and robust local networks essential for sustained advocacy, these organizations struggle to maintain the momentum needed to influence policy over the long term. Contrary to this, the NRA and similar groups benefit from a more cohesive and activated base【4:5†source】【4:3†source】.

Despite the somber findings, the significance of Roemer's study extends beyond immediate reactions to school shootings. It reflects broader social and political dynamics that shape policy in America. Understanding why gun control efforts falter in the wake of shootings provides crucial insights for advocates seeking more effective strategies. It appears necessary for these proponents to develop better-organized, longer-term approaches that can sustain public and political attention beyond the immediate aftermath of a tragedy【4:5†source】【4:4†source】.

As Roemer’s research criticizes current mobilization strategies, it also suggests potential pathways for future interventions. For instance, leveraging the heightened public awareness post-shooting to build a more resilient and engaged constituency could be key. This might involve strategic partnerships with other advocacy groups, increasing grassroots outreach, and educating the public on effective measures they can take to support gun control policy truly【4:4†source】.

Furthermore, Roemer's study hints at the need for systemic changes in how politicians address gun control. Moving beyond short-term, reactionary measures toward enduring legislative reforms requires constant pressure from a broad base of the electorate. "Given that gun control opponents appear to counter-mobilize during these windows of opportunity, the findings suggest that gun control efforts need to be more enduring and better organized as a movement rather than focused intensely during the period immediately after a school shooting," Roemer concludes【4:0†source】.

While Roemer’s findings may seem disheartening, they offer a sober reflection of the obstacles current gun control efforts face. They highlight the need for a strategic overhaul, emphasizing endurance and organization over fleeting mobilization. If advocates adapt, this could signal a turning point in the national conversation on gun control, ultimately leading to policies that better reflect the public’s call for safer communities.

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