A nationwide economic blackout is set for February 28, 2025, as consumers prepare to take part in a 24-hour boycott against major retailers like Amazon and Walmart. Spearheaded by John Schwarz, founder of The People's Union USA, this grassroots initiative aims to protest corporate greed and advocate for economic justice during times of soaring inflation and increasing living costs.
The movement gained traction through social media and is particularly relevant as Americans grapple with substantial financial pressures. “For our entire lives, they have told us we have no choice, we have to accept these insane prices and corporate greed,” Schwarz stated during preparations for the blackout. “For one day, we are going to finally turn the tables.” Through this initiative, the group encourages consumers to avoid unnecessary purchases, advocating instead for supporting local businesses whenever possible.
The economic blackout is not just a standalone event; it marks the first of several boycotts planned throughout the spring. Following the February 28 event, the organization's agenda includes targeted boycotts against specific companies, starting with Amazon from March 7-14 and moves to Nestlé later. Schwarz hopes these actions will raise awareness about how corporate practices impact everyday families struggling to make ends meet.
This upcoming blackout aligns with broader consumer-led movements protesting the rollback of diversity, equity, and inclusion (DEI) initiatives by large retailers. Since the onset of the Trump administration, there have been increasing concerns among community groups about cuts to these important programs. Notable support has come from various celebrities, including Bette Midler and Stephen King, who have rallied behind this cause through their platforms.
Consumer boycotts have previously shown potential to influence corporate behavior—though experts indicate their success is not guaranteed. “Boycotts can be effective if there are clear demands and sustained public visibility,” noted marketing professor Americus Reed, emphasizing the importance of community engagement. “But without definitive goals, it may not lead to lasting change.”
Critics of the economic blackout and similar movement argue it might have minimal effect on major corporations due to ingrained consumer habits. “A lot of people dismiss the idea,” said Kevin Thompson, CEO of 9i Capital Group, when explaining why shorter term boycotts often fail to impact sales significantly. Despite these reservations, participants feel empowered to take action against corporate practices they view as exploitative.
Leading up to February 28, The People's Union USA has been actively promoting their initiative on social media, gathering significant attention. Their message is clear: the protest is primarily about solidarity and sending a resounding message to those at the top of the corporate ladder, urging them to recognize the everyday struggles of average Americans.
Historically, consumer-driven boycotts have been used to champion various causes, and the timing of the February 28 initiative reflects growing frustration over persistent inflation and stagnant wages. Many Americans feel as though they are continually facing corporate interests focused solely on profits, as prices soar for necessities like food and housing.
The blackout resonates with existing trends among activist groups. For example, the Latino-led #LatinoFreeze movement encourages consumers to hold on to their money amid federal funding cuts for DEI initiatives. This collective push for social justice can be seen bubbling up across demographic lines as people unite against corporate practices perceived as harmful.
Supported by groups like the National Action Network, led by Rev. Al Sharpton, various buy-cott initiatives are encouraging consumers to direct their spending to companies whose policies align with social justice values. These movements aim to showcase the power consumers have to influence corporate action through their buying choices.
While the first economic blackout is set for February 28, it’s just the beginning of the activism planned. Future boycotts are organized for significant dates, with The People's Union urging consumers to reflect on where they spend their money moving forward. The hope is to make it clear to corporations: consumers will not quietly accept rising prices and shrinking equity initiatives without holding them accountable.
Time will reveal how impactful this movement will prove to be. Nevertheless, Schwarz and supporters believe it’s time to exercise their right to economic resistance, using their collective power to push back against corporations they feel have maneuvered at the expense of the average American consumer.